📌 Core Information
🔹 Job Title: Marketing Operations Specialist
🔹 Company: Wood Mackenzie
🔹 Location: Gurugram, India
🔹 Job Type: Full-Time, Hybrid (2 days/week in-office)
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Enabling the Marketing department to use marketing technology effectively
- Supporting the setup and execution of campaigns
- Ensuring best practices within the marketing technology stack
- Providing training and documentation to the team
ASSUMPTION: This role requires a balance of technical proficiency and strong communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Act as joint Product Owner for the Marketing Automation platform – Salesforce Pardot
✅ Collect and analyze contact and performance data to drive decision-making
✅ Support marketing operations and process improvement with audience mapping, contact generation, and data quality governance
✅ Support the setup and execution of campaigns
✅ Provide continuous hands-on training, coaching, and guidance on the use of various marketing platforms
✅ Develop and maintain email traffic management procedures
✅ Maintain and improve the existing library of training materials and user guides
✅ Work with Marketing Analytics to use a data-led approach to innovation
✅ Identify and develop the use of Artificial Intelligence within Marketing Operations to enhance efficiency and impact
✅ Keep up-to-date with industry developments and ensure all marketing operations are compliant with relevant data privacy regulations
ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2-3 years of experience in a similar role
Required Skills:
- Advanced Pardot (Marketing Cloud Account Engagement) experience, with Pardot certification a plus
- Advanced Excel and Salesforce skills
- Experience working in a B2B marketing role
- Strong data analysis skills
- Able to advocate best practice and compliance
- Strong relationship building and communication skills
- Strong problem-solving skills and the ability to think creatively
Preferred Skills:
- Experience using AI to develop the use of technology within a Marketing department
- Strong stakeholder and project management skills
- Excellent commercial acumen
ASSUMPTION: While not explicitly stated, a strong understanding of marketing technology ecosystems and experience with relevant tools are highly preferred.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (based on industry standards for a Marketing Operations Specialist with 2-5 years of experience in Gurugram, India)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Learning and development opportunities
Working Hours: Full-time, with flexible hours to accommodate different time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wood Mackenzie is a leading global data and analytics solutions provider for the energy transition, serving the energy, metals, and mining sectors.
Company Size: Wood Mackenzie has over 2,500 employees across 30 global locations, providing a large and diverse work environment.
Founded: Wood Mackenzie was founded in 1973 and has since grown to become a trusted partner for over 50 years.
Company Description:
- Wood Mackenzie provides data, analytics, insight, events, and consultancy services to energy producers, governments, and financial institutions
- The company covers the entire supply chain, empowering clients to make confident decisions in rapidly evolving markets
- Wood Mackenzie is part of the Veritas group
Company Specialties:
- Energy
- Metals
- Mining
- Research
- Consulting
- Oil
- Gas
- Power
- Coal
- Chemicals
- Renewables
- Energy transition
- Hydrogen
- CCUS
- Commodities
- Events
- Upstream
- Downstream
- Solar
- Wind
- Energy Storage
- LNG
- Carbon Management
Company Website: Wood Mackenzie
ASSUMPTION: Wood Mackenzie's extensive global presence and diverse service offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: This role is at the mid-level of the Marketing Operations career path, with opportunities for growth into senior roles or management positions.
Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing Performance Manager.
Work Arrangement: This role is hybrid, with a requirement to be physically present in the office at least 2 days per week to foster a collaborative environment.
Growth Opportunities:
- Progression into senior roles or management positions within the Marketing Operations team
- Expansion of skills and expertise through working on diverse projects and campaigns
- Potential opportunities to work on international projects and gain exposure to global markets
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance while still offering opportunities for career progression.
🌍 Location & Work Environment
Office Type: Wood Mackenzie's Gurugram office is a modern, collaborative workspace designed to facilitate team interaction and innovation.
Office Location(s): 5 Semple Street, Edinburgh, Scotland EH3 8BL, GB; London, England EC2N 4BQ, GB; Niederlassung Österreich, Rembrandtstrasse 36/14, Vienna, 1020, AT; Mariane Thomsens Gade 4b, Aarhus, Central Denmark Region 8000, DK
Geographic Context:
- Gurugram is a major technology hub and one of India's fastest-growing cities
- The city offers a mix of urban and suburban living, with easy access to major transportation networks
- Gurugram is well-connected to Delhi, the national capital region, and other major cities in India
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 6:00 PM IST. Employees are expected to be available during these hours for team collaboration and meetings.
ASSUMPTION: The modern office environment and flexible work schedule provide an optimal work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth technical assessment
- Final round interviews with hiring managers and team members
- Background check and offer extension
Key Assessment Areas:
- Technical proficiency in marketing technology and data analysis
- Problem-solving skills and the ability to think creatively
- Communication and collaboration skills
- Cultural fit and alignment with Wood Mackenzie's values
Application Tips:
- Highlight relevant experience and skills in your resume, using industry-specific keywords
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for technical assessments by brushing up on your Pardot, Salesforce, and data analysis skills
- Research Wood Mackenzie's company culture and values to show your enthusiasm and alignment during interviews
ATS Keywords: Marketing Operations, Pardot, Salesforce, Data Analysis, Campaign Management, Marketing Technology, B2B Marketing, Hybrid Work, Training, Stakeholder Management
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Salesforce Pardot (Marketing Cloud Account Engagement)
- Salesforce
- Advanced Excel
- Asana
- GlobalMeet
- Cognism
- ABM platforms
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you demonstrate inclusivity in your work and interactions with others?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- How do you ensure that your work aligns with Wood Mackenzie's customer-centric approach?
ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their alignment with Wood Mackenzie's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up-to-date with industry developments and best practices in marketing technology
- Ensuring compliance with relevant data privacy regulations
- Balancing the need for technical proficiency with strong communication and collaboration skills
- Adapting to a hybrid work environment and maintaining a strong work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, and a commitment to maintaining a healthy work-life balance.
📈 Similar Roles Comparison
- Marketing Operations Specialist vs. Marketing Automation Specialist: Both roles focus on marketing technology, but the Marketing Operations Specialist has a broader scope, including campaign management and data governance
- Industry-specific context: Wood Mackenzie's focus on the energy transition and renewables sectors sets this role apart from similar positions in other industries
- Career path comparison: This role offers opportunities for growth into senior roles or management positions within the Marketing Operations team
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry is essential for making an informed career decision.
📝 Sample Projects
- Developing and implementing a comprehensive Pardot training program for the Marketing team
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
- Collaborating with cross-functional teams to streamline marketing processes and workflows
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the Marketing Operations Specialist role at Wood Mackenzie.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does the Marketing Operations team collaborate with other departments within Wood Mackenzie?
- What opportunities are there for professional development and growth within this role?
- How does Wood Mackenzie support work-life balance for its employees?
- Can you provide an example of a successful marketing campaign that the team has executed, and what was the Marketing Operations Specialist's role in it?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, using industry-specific keywords
- Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
- Prepare for technical assessments by brushing up on your Pardot, Salesforce, and data analysis skills
- Research Wood Mackenzie's company culture and values to show your enthusiasm and alignment during interviews
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
