🔹 Job Title: Marketing Operations Specialist
🔹 Company: OnBoard
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🚀 Job Overview
Key aspects of this role include:
1. Marketing Automation: Manage and optimize marketing automation campaigns using Marketo.
2. Cross-Functional Collaboration: Work closely with various teams to execute global and regional marketing programs.
3. Data-Driven Decisions: Analyze campaign performance and provide actionable insights for informed business decisions.
4. Platform Management: Manage and maintain the marketing automation platform, including users, roles, workspaces, programs, and smart campaigns.
5. Integration Expertise: Manage integrations with CRM, event management, webinar, ad tech, and other tools in the technology stack.
*ASSUMPTION:* This role requires a strong background in marketing automation and a deep understanding of data workflows, architecture, field syncs, campaign hierarchy, reporting, and lead management. Experience with Marketo administration and a working knowledge of data retention practices and privacy laws, including GDPR and CCPA, are also crucial.
📋 Key Responsibilities
✅ Marketing Automation: Implement and manage marketing automation campaigns with a focus on building the marketing database and maintaining data integrity.
✅ Campaign Optimization: Optimize segmentation, automation processes, and lead lifecycle in Marketo to increase engagement.
✅ Performance Analysis: Analyze campaign performance and provide actionable insights for informed business decisions.
✅ Cross-Functional Collaboration: Work collaboratively with cross-functional teams to drive global and regional nurture campaigns.
✅ Platform Management: Manage and maintain the marketing automation platform, including users, roles, workspaces, programs, smart campaigns, and more.
✅ Integration Management: Manage integrations with CRM, event management, webinar, ad tech, and other tools in the technology stack.
*ASSUMPTION:* This role involves a high level of technical proficiency and requires strong problem-solving skills to troubleshoot and optimize marketing automation processes.
🎯 Required Qualifications
Education:
* Bachelor’s degree in marketing, Business Administration, Systems Administration, or related field
Experience:
* 4-6 years of working in marketing, specifically in marketing automation for global audiences, operations/data, and/or equivalent agency/consultancy experience; B2B SaaS preferred
* 3-5 years working as a Marketo Administrator required, current or recent certification preferred
* 3-5 years’ experience in Salesforce and Excel
Required Skills:
* Proficient in Marketo administration and integrations
* Experience collaborating with Salesforce admins, IT teams, sales ops, and other non-marketing stakeholders
* Deep understanding of data workflows, architecture, field syncs, campaign hierarchy, reporting, and lead management
* Working knowledge of data retention practices and privacy/protection laws, including GDPR and CCPA (a plus)
Preferred Skills:
* Experience with data visualization tools (e.g., Tableau, Power BI)
* Familiarity with marketing automation best practices and industry trends
*ASSUMPTION:* Candidates should have a strong background in marketing automation and a proven track record of driving engagement and revenue growth through data-driven strategies.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a Marketing Operations Specialist in the United States)
Benefits:
* Company-provided equipment (laptop, software, etc.)
* Comprehensive health, dental, and vision plan options, as well as employer contributions to Health Savings Accounts (HSAs)
* 401K retirement plan with company match (50% on the first 3% of your pay, and 25% on the next 2%)
* Unlimited PTO and 11 paid holidays, including half-day Fridays in the summer
* Basic life insurance (1x salary or $50,000, whichever is higher)
* Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to the employee
* Employer-paid extended health benefits for Canadian-based employees
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for a Marketing Operations Specialist with the required experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2003
Company Description:
* OnBoard is a leading provider of board management software, helping boards function at a higher level and enabling organizations to make a bigger difference in the world.
* With customers in higher education, non-profit, healthcare systems, government, and enterprise business, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide.
Reporting Structure: Reports directly to the Director of Marketing Operations
Work Arrangement: Remote OK (with potential for on-site work in the future)
Growth Opportunities:
* Potential to grow into a senior marketing operations role or take on additional responsibilities within the marketing department
* Opportunities to learn and develop skills in marketing automation, data analysis, and cross-functional team collaboration
*ASSUMPTION:* This role offers a unique opportunity to work in a fast-paced, growing company and make a significant impact on the marketing operations function.
Location & Work Environment
Office Type: Hybrid (remote work with potential for on-site work in the future)
Office Location(s): Indianapolis, Indiana, US (with potential for additional offices in the future)
Geographic Context:
* Indianapolis, Indiana, is the capital and most populous city in the state, with a population of approximately 887,000 people.
* The city is known for its vibrant arts and culture scene, as well as its sports teams, including the Indianapolis Colts (NFL) and the Indiana Pacers (NBA).
* Indianapolis is also home to several major corporations, including Eli Lilly and Cummins Inc.
Work Schedule:
* The work schedule for this role is flexible, with a focus on results and productivity rather than strict hours.
* The team may occasionally work outside of regular business hours to meet project deadlines or attend events.
*ASSUMPTION:* The flexible work schedule and remote work arrangement make this role an attractive option for candidates seeking a good work-life balance.
Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the hiring manager
3. Technical assessment or case study presentation
4. Final interview with the marketing team and/or other stakeholders
5. Background check and offer extension
Key Assessment Areas:
* Marketing automation and platform management skills
* Data analysis and reporting proficiency
* Cross-functional team collaboration and communication
* Problem-solving and troubleshooting abilities
* Cultural fit and alignment with OnBoard's values and mission
Application Tips:
* Tailor your resume and cover letter to highlight relevant marketing automation and data analysis skills
* Prepare for behavioral interview questions that focus on your problem-solving skills and experience with marketing automation platforms
* Research OnBoard's products and industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords:
* Marketing Automation
* Marketo
* Campaign Management
* Data Analysis
* Cross-Functional Collaboration
* Platform Management
* CRM Integration
* Lead Management
* Data Workflows
* GDPR
* CCPA
*ASSUMPTION:* Including these ATS keywords in your resume and cover letter will help your application stand out to OnBoard's Applicant Tracking System.
🛠 Cultural Fit Considerations
Company Values:
* Accountability
* Adaptability
* Applied Learning
* Business Acumen
* Collaboration
* Creating an Inclusive Environment
* Customer Focus
* Dealing with Ambiguity
* Decision Making
* Driving for Results
* Initiating Action
* Technical/Professional Skills and Knowledge
Work Style:
* OnBoard values a casual, fun, and philanthropic work environment that fosters a culture of togetherness.
* The company encourages diversity, equity, and inclusiveness and welcomes, fosters, and appreciates all employees.
* OnBoard is committed to giving back to communities and across the globe, with a pledge to donate 1% of its revenue to charitable causes.
Self-Assessment Questions:
* How do you approach learning new marketing automation tools or platforms, and how have you adapted to changes in the past?
* Can you provide an example of a time when you had to collaborate with a diverse team to achieve a common goal, and what was the outcome?
* How do you ensure data integrity and security when working with sensitive customer information, and how have you handled data retention and privacy laws in the past?
*ASSUMPTION:* Candidates should be prepared to discuss their problem-solving skills, adaptability, and commitment to OnBoard's values and work environment during the interview process.
⚠️ Potential Challenges
* The role may require occasional travel to attend industry events or meet with clients, which could disrupt work-life balance for some candidates.
* The fast-paced nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
* The need to manage multiple projects and priorities simultaneously may require strong time management and organizational skills.
*ASSUMPTION:* Candidates should carefully consider these potential challenges and assess their compatibility with their personal and professional goals before applying for the role.
📈 Similar Roles Comparison
* Marketing Automation Specialist (OnBoard) vs. Marketing Automation Manager (Another Company):
+ The Marketing Automation Specialist role at OnBoard focuses more on day-to-day platform management and campaign execution, while the Marketing Automation Manager role at another company may involve more strategic planning and team leadership.
+ The Marketing Automation Specialist role at OnBoard may require more hands-on technical skills, while the Marketing Automation Manager role may emphasize more on process improvement and team development.
+ The Marketing Automation Specialist role at OnBoard may offer more opportunities for growth and development within the marketing operations function, while the Marketing Automation Manager role may provide more exposure to cross-functional team collaboration and leadership.
*ASSUMPTION:* Candidates should research both roles and consider their career goals and preferences when deciding which role to pursue.
📝 Sample Projects
* Marketing Automation Campaign Optimization: Develop and implement a plan to optimize segmentation, automation processes, and lead lifecycle in Marketo to increase engagement and drive revenue growth.
* CRM Integration Project: Lead the integration of Marketo with the company's CRM system, ensuring seamless data flow and accurate lead management.
* Data Analysis and Reporting Project: Create and maintain comprehensive reports on marketing campaign performance, providing actionable insights for informed business decisions.
*ASSUMPTION:* Candidates should be prepared to discuss their experience with similar projects and how they have driven results and improved processes in the past.
❓ Key Questions to Ask During Interview
* What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
* How does the company support the professional development and growth of marketing operations team members?
* What are the key priorities for the first 90 days in this role, and how can I make a significant impact on the team's success?
* How does the company measure the success of the marketing operations team, and what key performance indicators (KPIs) should I focus on?
* What opportunities are there for collaboration with other departments, such as sales, product, or customer success, and how can I contribute to their goals?
*ASSUMPTION:* Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's success, as well as their understanding of the marketing operations function and its impact on the broader organization.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link.
2. Customize your resume and cover letter to highlight relevant marketing automation and data analysis skills.
3. Prepare for phone or video screening with the hiring manager, focusing on your problem-solving skills and experience with marketing automation platforms.
4. Research OnBoard's products and industry to demonstrate your enthusiasm and understanding of the role.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
