📌 Core Information
🔹 Job Title: Marketing Operations Specialist (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (Berlin-based with flexible remote work)
🚀 Job Overview
Key aspects of this role include:
- Dashboard management and optimization using tools like Tableau or Metabase
- Workflow automation and integration of various data sources with marketing systems
- Campaign measurement and tracking of key marketing metrics
- Technical expertise in marketing tools and ownership of the tech stack
- Cross-functional collaboration with marketing, product, and data teams
- Data governance and quality assurance across all systems
ASSUMPTION: This role requires a strong background in marketing operations, data visualization, and marketing automation. Proficiency in SQL and scripting is a plus.
📋 Key Responsibilities
✅ Develop and maintain dashboards for marketing and CRM performance using tools like Tableau or Metabase
✅ Design and implement workflows to connect various data sources with marketing systems (landing pages, forms, in-app notifications, CRM platforms)
✅ Define and track key marketing metrics, attribution models, and conversion flows
✅ Serve as the technical expert for marketing tools and ensure the integration and scalability of systems
✅ Collaborate closely with marketing, product, and data teams to make data-driven decisions and continuously improve the customer journey
✅ Ensure data consistency and quality across all systems
ASSUMPTION: This role requires strong analytical skills and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in marketing operations, growth, rev ops, or a similar role
Required Skills:
- Proven experience with data visualization tools (e.g., Tableau, Metabase, Looker)
- Strong knowledge of CRM and marketing automation platforms (e.g., Hubspot, Salesforce, Marketo)
- Experience with APIs, webhooks, and databases
- Proven track record of measuring marketing ROI and driving data-driven decisions
- Excellent analytical and problem-solving skills
- Fluency in German and English
Preferred Skills:
- Experience with SQL, ETL pipelines, or basic scripting
- Knowledge of healthcare or tech industries
ASSUMPTION: While not explicitly stated, a background in marketing or a related field is likely required for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing operations roles in Berlin)
Benefits:
- Structured onboarding program (Doctolib Academy)
- 28 vacation days plus an additional day for each completed calendar year (max. 30 days)
- Company pension scheme
- Public transport cost reimbursement
- Discounted membership at Urban Sports Club
- Mental wellbeing support through access to coaches and psychologists
- Parent care program including extra parental leave, parent meetings, and presentations
- Continuous training opportunities
- Meal vouchers and healthy snacks
- Modern, attractive offices
- Regular team-building events and other activities
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing operations roles in Berlin. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology (Healthtech)
Company Size: Medium (1,001-5,000 employees)
Founded: 2013
Company Description:
- Doctolib is a leading European scale-up in the healthtech industry
- Mission-driven company with a focus on strengthening healthcare professionals and improving patient access to medical services
- Offers a wide range of technologies and services to improve the daily lives of care teams and patients
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a mission-driven company focused on improving healthcare through technology. They prioritize data-driven decision-making and continuous improvement.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Customer Engagement and works closely with marketing, product, and data teams
Work Arrangement: Hybrid (Berlin-based with flexible remote work)
Growth Opportunities:
- Potential career progression within the marketing operations or broader marketing function
- Opportunities to work on high-impact projects and drive meaningful change in the healthcare industry
- Access to continuous training and development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and the broader healthcare industry.
🌍 Location & Work Environment
Office Type: Modern, attractive offices designed to foster collaboration and employee wellbeing
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- Doctolib's offices are located in the heart of Berlin, offering easy access to public transportation and nearby amenities
- The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Doctolib's offices provide a modern, collaborative work environment that supports employee wellbeing and productivity.
💼 Interview & Application Insights
Typical Process:
- Phone call with the talent acquisition team
- Meeting with the Head of Customer Engagement
- Case study with the Head of Customer Engagement and a team member
- Final interview with senior management
Key Assessment Areas:
- Technical skills in data visualization, marketing automation, and analytics
- Problem-solving and critical thinking abilities
- Cross-functional collaboration and communication skills
- Alignment with Doctolib's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing Operations, Data Visualization, CRM, Marketing Automation, SQL, Scripting, Teamwork, Collaboration
ASSUMPTION: Doctolib's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Tableau or Metabase
- Hubspot, Salesforce, or Marketo
- APIs, webhooks, and databases
- SQL, ETL pipelines, or basic scripting
ASSUMPTION: This role requires proficiency in data visualization tools, marketing automation platforms, and relevant technical skills.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Data-driven
- Innovative
- Collaborative
- Responsible
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Continuous learning and improvement
- Flexible and adaptable
- Results-oriented
Self-Assessment Questions:
- How have you used data visualization to drive marketing decisions in previous roles?
- Can you describe a time when you had to collaborate with multiple teams to implement a marketing campaign or project?
- How do you stay up-to-date with industry trends and best practices in marketing operations?
ASSUMPTION: Doctolib values candidates who are patient-centric, data-driven, innovative, collaborative, and responsible. They prioritize a results-oriented, flexible, and adaptable work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest trends and best practices in marketing operations and technology
- Navigating a large, growing organization with a diverse range of teams and cultures
ASSUMPTION: This role may present challenges related to the fast-paced nature of the industry, the need to manage multiple priorities, and the size and diversity of the organization.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or RevOps role, with a focus on data-driven decision-making and cross-functional collaboration
- In the healthtech industry, this role may require a deeper understanding of healthcare-specific data and regulations
- Career progression may involve moving into a more senior marketing operations or marketing leadership role
ASSUMPTION: This role is similar to other marketing operations or growth marketing roles, but may require additional healthcare-specific knowledge and skills.
📝 Sample Projects
- Developing and implementing a new dashboard to track marketing performance and ROI
- Automating workflows to improve data accuracy and efficiency in marketing campaigns
- Conducting a comprehensive audit of marketing data and processes to identify optimization opportunities
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Operations Specialist might work on at Doctolib.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Engagement department?
- How does Doctolib support the professional development and growth of its employees?
- What are the most pressing challenges facing the marketing operations team currently, and how can this role contribute to addressing them?
- How does Doctolib approach data privacy and security, particularly in the context of healthcare data?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture at Doctolib.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
