📌 Core Information
🔹 Job Title: Marketing Operations & Strategy Manager
🔹 Company: Sia
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Connecting strategy, process, and execution to build operational foundation for marketing teams
- Translating high-level priorities into clear, actionable plans and beautiful, well-structured documents
- Designing scalable processes, building dashboards, tracking performance, and proactively identifying areas for improvement
- Partnering with marketing leadership on budgeting, headcount planning, and operational roadmaps
- Supporting talent planning, team structure, and resourcing strategies
ASSUMPTION: This role requires a strong understanding of marketing operations and strategic planning, as well as excellent communication and documentation skills. The ideal candidate will be comfortable working across teams and managing multiple workstreams.
📋 Key Responsibilities
✅ Build clear, compelling documents and visuals that align stakeholders and tell a cohesive operational story
✅ Connect the dots across cross-functional teams to ensure alignment between strategy and day-to-day execution
✅ Translate marketing leadership goals into actionable plans, timelines, and success metrics
✅ Design and implement scalable operating models, reporting frameworks, and cross-functional workflows
✅ Build and manage tables, dashboards, and templates to track performance and support decision-making
✅ Partner with marketing leadership on budgeting, headcount planning, and operational roadmaps
✅ Proactively identify gaps in process, documentation, or accountability and offer solutions
✅ Help define and track team OKRs, KPIs, and marketing success metrics
✅ Support talent planning, team structure, and resourcing strategies
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the team and the organization.
🎯 Required Qualifications
Education: Bachelor's or master's degree
Experience: 5-10 years of experience in marketing operations and strategic planning in a consulting or agency setting
Required Skills:
- Excellent communication and documentation skills with a strong sense of visual storytelling
- Highly organized, detail-oriented, and able to juggle multiple projects and timelines
- Analytical and systems-minded, with a proactive approach to identifying issues and driving improvements
- Fluent in building tables, slide decks, and tools that streamline work and clarify strategy
- Self-starter with the ability to work autonomously while driving alignment across teams
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of marketing performance metrics and KPIs
ASSUMPTION: While not explicitly stated, having experience in a consulting or agency setting is crucial for this role. Additionally, proficiency in marketing-specific tools and metrics would be beneficial.
💰 Compensation & Benefits
Salary Range: $128,000 - $170,000 per year
Benefits:
- Healthcare coverage (medical, dental, vision)
- Flexible Spending Account (FSA)
- Paid Time Off (vacation, sick leave)
- Parental leave (100% of base pay for all new parents)
- 401(k) plan (4% matching, vested on day 1)
- College save-up plan and college loan repayment plan
- Monthly cell phone stipend
- Pre-tax account for Parking and Mass Transit
- Wellness programs (gym reimbursement, live health online, well-being coach, etc.)
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is always recommended to verify the compensation package directly with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees (Global management consulting group)
Founded: 1999 (born digital)
Company Description:
- Sia is a next-generation, global management consulting group
- Born digital, augmented by data, enhanced by creativity, and driven by responsibility
- Partners with clients to resolve challenges and capitalize on opportunities
- Believes that optimism is a force multiplier in today’s world of change and disruption
Company Specialties:
- Banking
- Energy & Environment
- HR & Transformation
- Manufacturing
- Telecommunications
- Actuarial Sciences
- Government
- CIO Advisory
- Data Science
- Insurance
- Transportation & Logistics
- Marketing & Customer Experience
- Digital Transformation
- Change Management
- Procurement & Sourcing
- Corporate Strategy
- Operational Excellence
- Healthcare
- Generative AI
- and Digital & Design
Company Website: Sia Partners
ASSUMPTION: Sia Partners is a global management consulting group with a wide range of specialties, allowing for diverse project opportunities and career growth.
📊 Role Analysis
Career Level: Mid-level to senior-level role, depending on experience
Reporting Structure: Reports directly to marketing leadership
Work Arrangement: Hybrid (3 days in the office per week)
Growth Opportunities:
- Potential to advance to a senior role within the marketing operations team
- Opportunities to work on diverse projects across various industries
- Possibility to transition into other consulting or specialized roles within the company
ASSUMPTION: This role offers growth opportunities based on the company's size and diverse range of specialties. However, the specific path for career advancement may vary depending on individual performance and the organization's needs.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office per week)
Office Location(s): New York City, Los Angeles, or the Bay Area
Geographic Context:
- New York City: A major global hub for finance, media, and technology
- Los Angeles: A major global hub for entertainment, technology, and creative industries
- The Bay Area: A major global hub for technology, innovation, and entrepreneurship
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days in the office per week)
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring regular in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with marketing leadership
- Final round with the hiring manager or a panel of stakeholders
- Background check and reference check
Key Assessment Areas:
- Communication and documentation skills
- Analytical and problem-solving abilities
- Understanding of marketing operations and strategic planning
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your ability to build clear, compelling documents and visuals
- Be ready to discuss your approach to process improvement and driving operational excellence
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Marketing Operations, Strategic Planning, Process Improvement, Data Analysis, Stakeholder Management, Cross-Functional Collaboration, Project Management, OKRs, KPIs, Marketing Performance Metrics
ASSUMPTION: The interview process may vary depending on the specific needs of the team and the organization. However, the tips provided should help applicants navigate the application and interview process successfully.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed are common in marketing operations and consulting roles. However, the specific tools used may vary depending on the organization's preferences and the project's requirements.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Entrepreneurship
- Innovation
- Teamwork
- Care & Support
- Employee Wellbeing
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Proactive and solution-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a proactive mindset and a knack for identifying and solving problems?
- Are you adaptable and able to manage multiple projects and timelines effectively?
- Do you hold yourself accountable for delivering results and driving impact?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career experience.
⚠️ Potential Challenges
- Managing multiple projects and timelines simultaneously
- Balancing strategic planning with day-to-day operational tasks
- Navigating a hybrid work environment and maintaining productivity
- Adapting to changes in priorities, processes, or team structures
- Ensuring alignment and buy-in from stakeholders with varying perspectives and priorities
ASSUMPTION: These challenges are common in marketing operations and consulting roles. However, with strong communication, organizational, and problem-solving skills, successful candidates can effectively navigate these challenges and drive results.
📈 Similar Roles Comparison
- Marketing Operations Manager (Agency): Focuses on agency-specific processes and client management
- Marketing Operations Manager (In-house): Focuses on internal marketing processes and team management
- Marketing Strategy Manager: Focuses primarily on strategic planning and market research
- Project Manager (Marketing): Focuses on project execution and team coordination
ASSUMPTION: While these roles share some similarities, each has unique responsibilities and requirements. Applicants should consider their career goals and preferences when comparing roles.
📝 Sample Projects
- Developing a comprehensive marketing operations playbook for a global consulting firm
- Designing and implementing a marketing performance dashboard for an e-commerce company
- Streamlining the marketing request process for a technology startup
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for this role. However, the specific projects may vary depending on the organization's needs and the individual's skills.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization structure?
- What are the key challenges facing the marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing operations team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving impact and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work that demonstrate your ability to build clear, compelling documents and visuals
- Be ready to discuss your approach to process improvement and driving operational excellence
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
