Marketing Operator

📌 Core Information

🔹 Job Title: Marketing Operator

🔹 Company: Unit

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time, Hybrid (4 days a week in office)

🔹 Category: Marketing

🔹 Date Posted: April 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Driving measurable business impact across all marketing channels
• Building and optimizing marketing campaigns and automation workflows
• Collaborating with cross-functional teams to align marketing strategies with business goals
• Analyzing performance data to generate actionable insights and optimize campaigns
• Managing marketing tech stack and implementing new tools as needed

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced, ambiguous environment. Previous marketing experience is not required but would be an asset.

📋 Key Responsibilities

✅ Own end-to-end marketing campaigns across multiple channels (paid, organic, email, partnerships)

✅ Analyze performance data to optimize campaigns and generate actionable insights

✅ Manage marketing tech stack and implement new tools as needed

✅ Develop and test creative concepts for ads, landing pages, and email sequences

✅ Build and refine marketing automation workflows

✅ Create compelling content that drives conversions and engagement

✅ Collaborate with product, sales, and leadership to align marketing strategies with business goals

✅ Scale what works and quickly pivot from what doesn't

✅ Establish KPIs and reporting frameworks to track marketing effectiveness

ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously. Strong project management skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) or equivalent experience

Experience: 2-4 years of experience in high-performance environments (consulting, investment banking, or high-growth startups)

Required Skills:

• Strong analytical skills with experience interpreting data to drive decisions
• Excellent written and verbal communication
• Proven ability to manage complex projects with multiple stakeholders
• Basic understanding of marketing principles

Preferred Skills:

• Formal marketing experience
• Experience with marketing automation tools and CRM systems
• Familiarity with A/B testing and optimization strategies

ASSUMPTION: While formal marketing experience is not required, candidates with relevant experience in high-performance environments will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $150,000 per year (based on experience and market rates for similar roles in New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and company-wide holidays
• Parental leave
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (4 days a week in the office)

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in New York. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Unit is a market leader in embedded finance, offering ready-to-launch financial services such as banking and capital to tech companies. They serve millions of end-users across ~100 customers, including Wix, Bill.com, Honeybook, Relay, and more.

Company Size: Unit is a fast-growing company with 51-200 employees. This size allows for a dynamic and agile work environment, with ample opportunities for growth and impact.

Founded: Unit was founded by repeat founders with technical backgrounds, working hard to build a successful company that they're proud to work at.

Company Description:

• Unit offers embedded financial services to tech companies, enabling them to grow their revenue, delight customers, and win their markets.
• Their products serve millions of users across customers, processing $40b+ annually and 12m+ API calls daily.
• Unit has raised $160m+ from top investors, including Insight, Accel, and 60+ angels.

Company Specialties:

• Embedded finance
• Banking as a service
• Card issuing and lending
• Fintech infrastructure

Company Website: https://www.unit.co

ASSUMPTION: Unit's focus on embedded finance and partnerships with leading tech companies makes it an exciting place to work for candidates interested in fintech and technology.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in a fast-growing fintech company.

Reporting Structure: The Marketing Operator will report directly to the VP of Marketing.

Work Arrangement: This role is based in New York with a hybrid work arrangement, requiring 4 days a week in the office.

Growth Opportunities:

• As Unit continues to grow, there will be opportunities for the Marketing Operator to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.

ASSUMPTION: The hybrid work arrangement and growth opportunities make this role attractive to candidates seeking a balance between in-office collaboration and remote work, as well as those looking to advance their careers in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Unit's office is located in Tribeca, New York, offering a modern and collaborative work environment.

Office Location(s): 100 Franklin Street, New York, NY 10010, USA

Geographic Context:

• New York is a major financial hub, providing ample opportunities for networking and professional growth in the fintech industry.
• The city offers a diverse range of cultural, entertainment, and culinary experiences.
• New York's vibrant tech scene and strong startup ecosystem make it an ideal location for a fast-growing fintech company like Unit.

Work Schedule: The Marketing Operator will work full-time with a hybrid work arrangement, requiring 4 days a week in the office and 3 days working remotely.

ASSUMPTION: The hybrid work arrangement and central location of Unit's office make it an attractive option for candidates seeking a balance between in-office collaboration and remote work, as well as those looking to live and work in a dynamic and vibrant city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Unit's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Be prepared to discuss your approach to data analysis and campaign optimization during the interview.
• Demonstrate your understanding of Unit's business and the embedded finance industry.

ATS Keywords: Marketing, Campaign Management, Data Analysis, Performance Optimization, Marketing Automation, Project Management, Collaboration, Fintech, Embedded Finance, Banking as a Service

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, communication skills, and cultural fit with Unit's values and work environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
• Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
• Advertising platforms (e.g., Google Ads, Facebook Ads, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used by Unit may vary, and the Marketing Operator should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Adaptable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach analyzing data to drive marketing decisions?
• Can you describe a time when you had to adapt to a significant change in your work environment or priorities?
• How do you collaborate with cross-functional teams to align marketing strategies with business goals?

ASSUMPTION: Unit values candidates who are data-driven, adaptable, and collaborative, with a strong focus on customer-centric innovation.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role requires a strong understanding of marketing principles and the ability to manage complex projects, which may be challenging for candidates without relevant experience.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The competitive nature of the fintech industry may present challenges in terms of standing out and making an impact in the role.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and professional development in a fast-growing fintech company.

📈 Similar Roles Comparison

• Compared to other marketing roles, this role places a greater emphasis on data analysis and campaign optimization, with less focus on traditional marketing tactics such as branding and content creation.
• In the fintech industry, this role is unique in its focus on embedded finance and partnerships with leading tech companies.
• Career-wise, this role offers opportunities for growth and advancement within the marketing department or the company as a whole, with potential paths to management or specialist roles.

ASSUMPTION: This role is well-suited to candidates interested in the fintech industry and looking to gain experience in a fast-growing company with a focus on data-driven marketing.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive user engagement and conversions
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Managing and optimizing paid advertising campaigns across multiple channels to maximize ROI
• Collaborating with the product team to develop and launch a new marketing campaign for a recently launched product feature

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Marketing Operator may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into it?
• How does Unit approach A/B testing and optimization in marketing campaigns?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Unit support the professional development and growth of its employees?
• What is the company's long-term vision for the marketing department, and how does this role contribute to that vision?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Unit's business and the embedded finance industry, and by practicing your data analysis and campaign optimization skills.
• If selected for the final interview, be prepared to present a sample marketing campaign plan or analysis.
• Follow up with the hiring manager within 48 hours of the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.