Marketing Opportunity Specialist

📌 Core Information

🔹 Job Title: Marketing Opportunity Specialist

🔹 Company: Hoffmann Brothers

🔹 Location: Nashville, Tennessee, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing digital marketing efforts including PPC, paid social, SEO, and website changes based on real-time business needs
• Collaborating with business unit leaders to ensure marketing activities align with business capacity and meet call volume targets
• Monitoring and analyzing campaign performance to recommend adjustments and provide regular insights
• Working cross-functionally to communicate campaign outcomes and ensure alignment with seasonal trends and capacity goals

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills to succeed in a fast-paced, cross-functional environment.

📋 Key Responsibilities

✅ Performance Marketing Alignment: Partner with operations leaders to identify gaps in capacity and volume, surface real-time needs, and translate them into actionable digital marketing tactics. Monitor call volume, lead quality, and campaign pacing to recommend adjustments.

✅ Campaign Coordination & Execution: Coordinate adjustments to digital campaigns based on operational needs, weather, service windows, and technician availability. Collaborate on A/B tests and offer strategy with paid media vendors or internal buyers.

✅ Website & SEO Impact: Request and track updates to key website pages to drive conversions and improve user experience. Partner with SEO to ensure pages are optimized for both search engines and real-time customer intent. Monitor and escalate issues affecting conversion paths.

✅ Cross-Functional Communication: Serve as a liaison between marketing and operations, closing the loop with business units on campaign outcomes. Keep internal stakeholders informed about campaign timelines, performance, and next steps. Support the performance marketing calendar to ensure alignment with seasonal trends and capacity goals.

✅ Measurement & Accountability: Track key KPIs such as daily lead volume by channel, lead-to-book rate and call center conversion trends, and campaign ROI and cost-per-lead metrics. Collaborate with BI and Analytics to evaluate campaign effectiveness and provide regular insights back to the team.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure marketing activities align with business needs and deliver results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2 years of experience in marketing coordination, digital media, or business operations

Required Skills:

• Proven experience with performance marketing platforms (Google Ads, Meta, Microsoft Ads)
• Understanding of SEO, basic web structure, and CRO principles
• Excellent communication skills and ability to thrive in cross-functional settings
• Highly organized and detail-oriented, comfortable working in fast-paced environments
• Familiarity with marketing tech stack (e.g., PowerBI, Monday.com, Ring Central)

Preferred Skills:

• Experience with A/B testing and optimization
• Familiarity with the HVAC or home services industry

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong skill set may be considered equivalent.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the Nashville area)

Benefits:

• Free health, dental, and vision insurance premiums for the employee and any eligible family members
• Matching 401K Retirement program at 4%
• 15 Paid Time Off Days
• 9 paid holidays
• Referral Program
• Employee Discounts plus Friends & Family

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically HVAC, plumbing, electrical, and appliance services

Company Size: Medium (501-1,000 employees), offering a mix of stability and growth opportunities

Founded: 1981, with over 40 years of experience in the home services industry

Company Description:

• Hoffmann Brothers is a Saint Louis-based service business with over 400 team members operating across three divisions: Heating, Air Conditioning, Ventilation (HVAC), Electrical, Plumbing, and Appliance
• The company serves a broad range of customers, including individual homeowners, distribution centers, retail shopping centers, industrial manufacturing facilities, and large office complexes
• Hoffmann Brothers offers comprehensive service offerings, including geothermal heating and cooling, water-heater service and installations, ductless mini-split systems, ground source heat pumps, electrical panel service/installations, water-line repair/replacement, drain cleaning, lateral sewer line replacements, high-efficiency residential heating and cooling equipment, appliance repair, appliance installation, and many other essential home and office services

Company Specialties:

• Heating & Air Conditioning
• Plumbing & Drain Cleaning
• Geothermal Heating & Cooling
• Commercial HVAC repairs and service
• Indoor Air Quality- Humidifiers & Filters
• Water Heaters
• Electrical Repairs & Service
• Lighting
• Appliance Repairs
• Sewer & Drain Services
• Customer Service
• Appliance Installation

Company Website: HoffmannBros.com

ASSUMPTION: Hoffmann Brothers' extensive experience and diverse service offerings provide a stable environment with opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: This role reports directly to the Marketing Manager and works closely with business unit leaders, the analytics team, and other internal stakeholders

Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates

Growth Opportunities:

• Progression into a senior marketing role, managing a team or overseeing a specific marketing channel
• Expansion into related fields, such as digital marketing strategy, SEO, or paid media management
• Career advancement within the broader organization, such as moving into a business development or operations role

ASSUMPTION: This role offers a clear path for career progression, with opportunities for growth and development within both the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and professional work environment

Office Location(s): 45 Willow St, Nashville, Tennessee 37210, United States

Geographic Context:

• Nashville is a vibrant, growing city with a strong job market and a high quality of life
• The company's office is located in a convenient and accessible area, with nearby amenities and public transportation options
• The Nashville office is part of a larger organization with a strong presence in the Saint Louis metropolitan area

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs and the ability to work occasional overtime as required

ASSUMPTION: The Nashville office offers a professional and collaborative work environment, with convenient access to nearby amenities and public transportation options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with key stakeholders or a panel interview
• Background check and offer extension

Key Assessment Areas:

• Marketing and digital media expertise
• Cross-functional communication and collaboration skills
• Problem-solving and analytical skills
• Adaptability and ability to thrive in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and digital media experience, as well as any experience working in a cross-functional or fast-paced environment
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with diverse teams
• Research Hoffmann Brothers and the home services industry to demonstrate your understanding of the company and its offerings

ATS Keywords: Marketing Specialist, Digital Marketing, PPC, Paid Social, SEO, Campaign Coordination, Lead Generation, Cross-Functional Communication, Performance Marketing, Analytics, A/B Testing, User Experience, Conversion Rate Optimization, Organizational Skills, Detail-Oriented, Marketing Technology

ASSUMPTION: Hoffmann Brothers' interview process is designed to assess candidates' marketing and digital media expertise, as well as their ability to work collaboratively and adapt to a fast-paced environment.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Microsoft Ads
• SEMrush or Ahrefs
• Google Analytics
• PowerBI
• Monday.com
• Ring Central

ASSUMPTION: This role requires proficiency in various performance marketing platforms, SEO tools, and data analysis software to optimize digital marketing efforts and drive results.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Continuous Improvement
• Accountability

Work Style:

• Collaborative and cross-functional
• Fast-paced and adaptable
• Data-driven and analytical
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, cross-functional environment, and are you comfortable working with diverse teams to drive results?
• Are you highly organized and detail-oriented, with a strong ability to manage multiple projects and priorities?
• Do you have a proven track record of success in digital marketing, with a strong understanding of performance marketing platforms, SEO, and CRO principles?

ASSUMPTION: Hoffmann Brothers values a collaborative, data-driven, and results-oriented work style, with a strong focus on customer focus, integrity, teamwork, continuous improvement, and accountability.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Collaborating effectively with diverse teams, including business unit leaders, the analytics team, and other internal stakeholders
• Adapting to changing business needs and operational rhythms
• Working occasional overtime to meet business demands

ASSUMPTION: This role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and the ability to thrive in a fast-paced, cross-functional environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance marketing, campaign coordination, and real-time business needs
• This role is embedded in daily operational rhythms and works closely with business unit leaders to ensure marketing activities align with business capacity and meet call volume targets
• Career progression in this role may involve expanding into senior marketing positions, digital marketing strategy, SEO, or paid media management, as well as opportunities for career advancement within the broader organization

ASSUMPTION: This role offers a unique blend of marketing strategy, campaign coordination, and tactical execution support, with a strong focus on performance marketing and real-time business needs.

📝 Sample Projects

• Developing and executing a targeted PPC campaign to drive leads during peak HVAC service demand
• Collaborating with the SEO team to optimize website content and improve user experience for high-converting search terms
• Analyzing campaign performance data to identify trends, make data-driven recommendations, and optimize marketing activities

ASSUMPTION: This role involves a wide range of projects, from strategic marketing planning and campaign coordination to data analysis and optimization, requiring a strong skill set and adaptability.

❓ Key Questions to Ask During Interview

• How does this role collaborate with business unit leaders to ensure marketing activities align with business capacity and meet call volume targets?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hoffmann Brothers support the professional development and career growth of its marketing team members?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does Hoffmann Brothers foster a collaborative and inclusive work environment, and what steps are taken to promote diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving results for the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and digital media experience, as well as any experience working in a cross-functional or fast-paced environment
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with diverse teams
• Research Hoffmann Brothers and the home services industry to demonstrate your understanding of the company and its offerings
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.