Marketing Opportunity Specialist

📌 Core Information

🔹 Job Title: Marketing Opportunity Specialist

🔹 Company: Blue Sky Plumbing & Heating

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing digital marketing efforts based on real-time business needs
• Collaborating with operations leaders to align marketing with capacity and call volume targets
• Coordinating and executing digital marketing campaigns
• Monitoring and analyzing campaign performance and KPIs
• Working cross-functionally to communicate campaign outcomes and ensure alignment with business goals

ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills. Success will depend on the candidate's ability to work effectively with various teams and adapt to changing business needs.

📋 Key Responsibilities

✅ Performance Marketing Alignment: Partner with operations leaders to identify gaps in capacity and volume, translate real-time needs into actionable digital marketing tactics, and monitor call volume, lead quality, and campaign pacing.

✅ Campaign Coordination & Execution: Coordinate adjustments to digital campaigns based on operational needs, weather, service windows, and technician availability. Collaborate on A/B tests and strategy with paid media vendors or internal buyers.

✅ Website & SEO Impact: Request and track updates to key website pages to drive conversions and improve user experience. Partner with SEO to ensure pages are optimized for both search engines and real-time customer intent. Monitor and escalate issues affecting conversion paths.

✅ Cross-Functional Communication: Serve as a liaison between marketing and operations, closing the loop with business units on campaign outcomes. Keep internal stakeholders informed about campaign timelines, performance, and next steps. Support the performance marketing calendar to ensure alignment with seasonal trends and capacity goals.

✅ Measurement & Accountability: Track key KPIs, including daily lead volume by channel, lead-to-book rate and call center conversion trends, campaign ROI, and cost-per-lead metrics. Collaborate with BI and Analytics to evaluate campaign effectiveness and provide regular insights back to the team.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively in a fast-paced environment with multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2 years of experience in marketing coordination, digital media, or business operations

Required Skills:

• Proven experience with performance marketing platforms (Google Ads, Meta, Microsoft Ads)
• Understanding of SEO, basic web structure, and CRO principles
• Excellent communication skills in cross-functional settings
• Highly organized and detail-oriented
• Familiarity with marketing tech stack (e.g., PowerBI, Monday.com, Ring Central)

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, familiarity with the plumbing and HVAC industry may be beneficial but is not required. The ideal candidate will have a strong foundation in digital marketing and be eager to learn about the industry.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Coordinator/Manager role in Denver, CO)

Benefits:

• FREE health, dental, & vision insurance premiums for the employee and any eligible family members.
• Matching 401K Retirement program at 4%
• 15 Paid Time Off Days
• 9 paid holidays
• Referral Program
• Employee Discounts plus Friends & Family
• Opportunities for advancement within the company

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role and location. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Blue Sky Plumbing & Heating operates in the consumer services sector, specializing in plumbing, HVAC, and electrical services. The company has been in business since 1988 and has a strong reputation for quality work and customer service.

Company Size: Blue Sky Plumbing & Heating is a mid-sized company with 51-200 employees. This size allows for a more personal work environment while still offering opportunities for growth and advancement.

Founded: 1988, with 4 generations of family ownership

Company Description:

• Blue Sky Plumbing, Heating, Cooling & Electric is a family-owned business with a strong reputation for quality work and customer service.
• The company offers a wide range of services, including plumbing, HVAC, electrical, and drain cleaning.
• Blue Sky Plumbing & Heating is committed to treating its customers and employees with respect and providing an excellent work environment.

Company Specialties:

• Air Conditioning
• Drain Cleaning
• Boiler Repair and Replacement
• Plumbing
• Heating
• Electrical
• HVAC

Company Website: http://www.blueskyplumbing.com

ASSUMPTION: Blue Sky Plumbing & Heating values its reputation and takes pride in providing high-quality services to its customers. The company's family-owned nature contributes to a strong company culture focused on respect and customer service.

📊 Role Analysis

Career Level: This role is suited for a Marketing Coordinator or Manager with 2-5 years of experience in digital marketing. The position offers opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Opportunity Specialist will report directly to the Marketing Manager and work closely with operations leaders, the analytics team, and other internal stakeholders.

Work Arrangement: This is an on-site, full-time position with the opportunity for occasional remote work, depending on business needs and team approval.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Opportunity Specialist to take on more responsibilities and advance within the marketing department or the company as a whole.
• The role offers exposure to various aspects of digital marketing, providing opportunities for professional development and skill-building.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, the company's size and industry suggest that there may be opportunities for advancement for the right candidate.

🌍 Location & Work Environment

Office Type: Blue Sky Plumbing & Heating has multiple office locations in the Denver, Colorado area. The primary office is located at 9830 W I70 Frontage Rd N, Wheat Ridge, CO 80033.

Office Location(s): 9830 W I70 Frontage Rd N, Wheat Ridge, CO 80033; 2055 S Oneida St, Suite 296, Denver, CO 80224; 1524 Belford Ct, B, Evergreen, CO 80439

Geographic Context:

• Denver, Colorado, is a vibrant and growing city with a strong job market and a high quality of life.
• The Denver area offers a wide range of cultural, recreational, and outdoor activities.
• The cost of living in Denver is relatively affordable compared to other major cities in the United States.

Work Schedule: The Marketing Opportunity Specialist will work a standard full-time schedule, Monday-Friday, from 8:00 AM to 5:00 PM. Occasional overtime may be required to meet business needs.

ASSUMPTION: The work environment at Blue Sky Plumbing & Heating is likely to be collaborative and team-oriented, with a strong focus on customer service and quality work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager and/or other team members
• Final interview with the company's leadership team
• Background check and reference check (if applicable)

Key Assessment Areas:

• Digital marketing skills and experience
• Communication and collaboration skills
• Problem-solving and analytical skills
• Adaptability and flexibility in a fast-paced environment
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Be prepared to discuss your experience with performance marketing platforms, SEO, and CRO principles.
• Demonstrate your ability to work effectively in a cross-functional setting and adapt to changing business needs.
• Show enthusiasm for the opportunity to contribute to the company's growth and success.

ATS Keywords: Digital Marketing, PPC, Paid Social, SEO, Website Optimization, Campaign Coordination, Performance Marketing, Cross-Functional Communication, Analytics, Lead Generation, A/B Testing, Customer Experience, Organizational Skills, Detail-Oriented, Marketing Technology, Business Operations

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's digital marketing skills and problem-solving abilities.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads)
• Microsoft Ads
• PowerBI
• Monday.com
• Ring Central
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: The Marketing Opportunity Specialist will be expected to become proficient in the company's marketing tech stack and other relevant tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Quality Work
• Respect
• Integrity
• Teamwork

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working in a fast-paced, dynamic setting with multiple stakeholders?
• Do you have a strong customer focus and a commitment to quality work?
• Are you adaptable and able to pivot quickly based on changing business needs?

ASSUMPTION: Blue Sky Plumbing & Heating values candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• The Marketing Opportunity Specialist may face challenges in balancing the demands of multiple stakeholders and adapting to changing business needs.
• The role requires a strong attention to detail and the ability to manage multiple projects and deadlines simultaneously.
• The candidate may need to learn about the plumbing and HVAC industry and its unique aspects.
• The Denver area can experience extreme weather conditions, which may impact marketing strategies and tactics.

ASSUMPTION: While the role presents challenges, it also offers opportunities for professional growth and development in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Manager position, but with a stronger focus on performance marketing and real-time business needs.
• The Marketing Opportunity Specialist role is unique in its blend of strategic planning, tactical execution, and cross-functional communication.
• Career progression in this role could lead to opportunities in marketing management, digital marketing strategy, or other related fields.

ASSUMPTION: While this role shares similarities with other marketing positions, its unique blend of responsibilities and focus on performance marketing sets it apart.

📝 Sample Projects

• Developing and executing a targeted PPC campaign to drive leads during peak service demand
• Optimizing website pages for improved user experience and conversion rates based on real-time customer intent
• Collaborating with the analytics team to evaluate campaign performance and make data-driven recommendations for improvement

ASSUMPTION: The Marketing Opportunity Specialist will be involved in a variety of projects that require strategic thinking, tactical execution, and strong communication skills.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does the Marketing Opportunity Specialist collaborate with other departments and teams?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare for the interview by researching the company, its industry, and the specific requirements of the role.
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.