Marketing Opportunity Specialist

📌 Core Information

🔹 Job Title: Marketing Opportunity Specialist

🔹 Company: Hoffmann Brothers

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing digital marketing efforts based on real-time business needs
• Collaborating with business unit leaders to align marketing with capacity and volume targets
• Coordinating and executing digital campaigns, including PPC, paid social, SEO, and website changes
• Monitoring and analyzing campaign performance to drive ROI and lead generation
• Communicating effectively with cross-functional teams to ensure marketing efforts support business goals

ASSUMPTION: This role requires a high degree of adaptability and strong communication skills to thrive in a fast-paced, cross-functional environment.

📋 Key Responsibilities

✅ Performance Marketing Alignment: Partner with operations leaders to identify gaps in capacity and volume, translate real-time needs into actionable digital marketing tactics, and monitor call volume, lead quality, and campaign pacing.

✅ Campaign Coordination & Execution: Coordinate adjustments to digital campaigns based on operational needs, weather, service windows, and technician availability. Collaborate on A/B tests and strategy with paid media vendors or internal buyers.

✅ Website & SEO Impact: Request and track updates to key website pages to drive conversions and improve user experience. Partner with SEO to ensure pages are optimized for both search engines and real-time customer intent. Monitor and escalate issues affecting conversion paths.

✅ Cross-Functional Communication: Serve as a liaison between marketing and operations, closing the loop with business units on campaign outcomes. Keep internal stakeholders informed about campaign timelines, performance, and next steps. Support the performance marketing calendar to ensure alignment with seasonal trends and capacity goals.

✅ Measurement & Accountability: Track key KPIs, including daily lead volume by channel, lead-to-book rate and call center conversion trends, and campaign ROI and cost-per-lead metrics. Collaborate with BI and Analytics to evaluate campaign effectiveness and provide regular insights back to the team.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement to maximize marketing ROI.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2 years of experience in marketing coordination, digital media, or business operations

Required Skills:

• Proven experience with performance marketing platforms (Google Ads, Meta, Microsoft Ads)
• Understanding of SEO, basic web structure, and CRO principles
• Excellent communication skills, with the ability to thrive in cross-functional settings
• Highly organized and detail-oriented, comfortable working in fast-paced environments
• Familiarity with marketing tech stack (e.g., PowerBI, Monday.com, Ring Central)

Preferred Skills:

• Experience with geothermal heating and cooling, electrical, plumbing, or appliance services
• Fluency in Spanish

ASSUMPTION: While experience in the HVAC, plumbing, or electrical industry is not required, it may be beneficial for understanding the business context and specific service offerings.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Specialist with 2-5 years of experience in the St. Louis area)

Benefits:

• Free health, dental, and vision insurance premiums for the employee and any eligible family members
• Matching 401K Retirement program at 4%
• 15 Paid Time Off Days
• 9 paid holidays
• Referral Program
• Employee Discounts plus Friends & Family
• Opportunities for advancement within the company

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hoffmann Brothers is a Saint Louis-based service business operating in the consumer services sector, with over 400 team members across three divisions: Heating, Air Conditioning, Ventilation (HVAC), Electrical, Plumbing, and Appliance.

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and supportive work environment with opportunities for growth and advancement.

Founded: 1981, with a strong reputation for customer service and award-winning status in the industry.

Company Description:

• Hoffmann Brothers is on a mission to improve life in every home, providing comprehensive service offerings to residential and commercial customers.
• The company is known for its award-winning customer service and commitment to hiring, training, and developing skilled service professionals.
• Hoffmann Brothers serves a broad range of customers, including individual homeowners, distribution centers, retail shopping centers, industrial manufacturing facilities, and large office complexes.

Company Specialties:

• Heating & Air Conditioning
• Plumbing & Drain Cleaning
• Geothermal Heating & Cooling
• Commercial HVAC repairs and service
• Indoor Air Quality- Humidifiers & Filters
• Water Heaters
• Electrical Repairs & Service
• Lighting
• Appliance Repairs
• Sewer & Drain Services
• Customer Service
• Appliance Installation

Company Website: http://www.HoffmannBros.com

ASSUMPTION: Hoffmann Brothers' diverse service offerings and commitment to customer service make it an attractive employer for candidates seeking a dynamic and rewarding work environment.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various business unit leaders, as well as the analytics, web development, and paid media teams.

Work Arrangement: On-site, full-time position with occasional flexibility for remote work, as needed.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or a specialized role in digital marketing or SEO.
• Expansion into related fields, such as business development or customer experience, based on the company's growth and the individual's interests and skills.
• Opportunities to work on high-impact projects and initiatives, contributing to the company's overall success and growth.

ASSUMPTION: Hoffmann Brothers' commitment to promoting from within and providing opportunities for growth makes this role an attractive option for candidates seeking long-term career development.

🌍 Location & Work Environment

Office Type: Corporate office environment with multiple locations in St. Louis, Missouri, and Nashville, Tennessee.

Office Location(s): 1025 Hanley Industrial Ct, St. Louis, Missouri 63144, US (main headquarters); 1643 Tower Grove Ave, St. Louis, Missouri 63110, US; 1635 Tower Grove Ave, St. Louis, Missouri 63110, US; 1027 Hanley Industrial Ct, St. Louis, Missouri 63144, US; 4301 Lafayette Ave, St. Louis, Missouri 63110, US; 1254 University Drive, Suite 800, Edwardsville, IL 62025, US; 45 Willow St, Nashville, Tennessee 37210, US

Geographic Context:

• St. Louis, Missouri, is a midwestern metropolitan area with a population of approximately 2.8 million people, offering a mix of urban and suburban living options.
• The St. Louis region is known for its vibrant arts and culture scene, professional sports teams, and numerous parks and outdoor recreation opportunities.
• Nashville, Tennessee, is a rapidly growing city with a population of over 1.9 million people, known for its music scene, historic sites, and diverse neighborhoods.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)

ASSUMPTION: Hoffmann Brothers' multiple office locations and flexible work arrangements make it an attractive employer for candidates seeking a convenient and supportive work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview with the Marketing Manager and a representative from the business unit
• Final interview with the Director of Marketing or another senior leader
• Background check and reference checks (if applicable)

Key Assessment Areas:

• Problem-solving skills and ability to think critically about marketing challenges
• Communication and collaboration skills, with a focus on cross-functional teamwork
• Data-driven decision-making and analytical skills
• Adaptability and ability to thrive in a fast-paced, dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on performance marketing, campaign coordination, and data analysis.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability in a fast-paced environment.
• Research Hoffmann Brothers' services and unique selling points to demonstrate your understanding of the company and its offerings.

ATS Keywords: Performance marketing, digital campaigns, SEO, PPC, paid social, cross-functional communication, data analysis, marketing strategy, campaign coordination, lead generation, ROI

ASSUMPTION: Hoffmann Brothers' interview process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and adaptability.

🛠️ Tools & Technologies

• Performance marketing platforms: Google Ads, Meta, Microsoft Ads
• SEO tools: Google Search Console, SEMrush, Ahrefs
• Web analytics: Google Analytics, Adobe Analytics
• Project management: Asana, Monday.com
• Communication: Slack, Microsoft Teams
• Data visualization: PowerBI, Tableau

ASSUMPTION: Hoffmann Brothers uses a variety of tools and technologies to support its marketing efforts, with a focus on performance marketing, SEO, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: We prioritize our customers' needs and strive to exceed their expectations.
• Integrity: We act with honesty and transparency in all our interactions.
• Teamwork: We collaborate and support each other to achieve our shared goals.
• Continuous Improvement: We are committed to learning and growing, both as individuals and as a team.

Work Style:

• Fast-paced and dynamic, with a focus on adaptability and quick decision-making
• Collaborative and supportive, with a strong emphasis on teamwork and cross-functional communication
• Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable making quick decisions under pressure?
• Are you an effective communicator, with the ability to work collaboratively with cross-functional teams?
• Do you have a strong analytical mindset, and are you committed to continuous learning and improvement?

ASSUMPTION: Hoffmann Brothers' company values and work style emphasize customer focus, teamwork, and continuous improvement, making it an attractive employer for candidates seeking a supportive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams, including business unit leaders and technical specialists
• Adapting to changes in business needs and priorities, with a focus on continuous improvement and optimization
• Working with limited resources and budget constraints, requiring creative problem-solving and strategic decision-making

ASSUMPTION: While Hoffmann Brothers offers a supportive and collaborative work environment, the role of Marketing Opportunity Specialist presents unique challenges that require strong communication, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on real-time business needs and operational rhythms, with a emphasis on performance marketing and campaign coordination.
• In the HVAC, plumbing, and electrical industries, marketing roles often require a strong understanding of the specific services and unique selling points of the company, as well as the ability to work collaboratively with technical specialists.
• Career progression in this role may include advancement to a marketing management position or a specialized role in digital marketing or SEO, based on the individual's skills and interests.

ASSUMPTION: While this role shares similarities with traditional marketing positions, its unique focus on performance marketing, real-time business needs, and cross-functional collaboration sets it apart in the industry.

📝 Sample Projects

• Developing and executing a targeted digital campaign to promote a new service offering, such as geothermal heating and cooling or a new appliance installation program
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting findings to stakeholders to drive continuous improvement
• Collaborating with the SEO team to optimize website content and structure for both search engines and real-time customer intent, with a focus on driving conversions and improving user experience

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Marketing Opportunity Specialist, requiring strong analytical, communication, and strategic thinking skills.

❓ Key Questions to Ask During Interview

• How does this role collaborate with business unit leaders to ensure marketing efforts align with business capacity and volume targets?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hoffmann Brothers support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in this dynamic environment?
• How does Hoffmann Brothers measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These key questions are designed to assess the role's priorities, challenges, and growth opportunities, as well as the company's commitment to supporting its marketing team members' professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on performance marketing, campaign coordination, and data analysis.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability in a fast-paced environment.
• Research Hoffmann Brothers' services and unique selling points to demonstrate your understanding of the company and its offerings.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.