Marketing Ops Specialist

📌 Core Information

🔹 Job Title: Marketing Ops Specialist

🔹 Company: F5

🔹 Location: Hyderabad (SEZ), India

🔹 Job Type: Full-Time, Hybrid (10 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with field marketing managers to understand campaign requirements and objectives
• Designing, testing, deploying, and reporting on campaigns in Marketo
• Managing campaign lists and ensuring adherence to privacy policies
• Monitoring email campaigns and providing data-driven recommendations for improvement
• Maintaining database health and continually seeking to improve database hygiene

ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment. The ideal candidate will have a strong background in marketing automation and a passion for continuous improvement.

📋 Key Responsibilities

✅ Collaborate closely with field marketing managers to understand campaign requirements and objectives

✅ Design, test, deploy, and report on campaigns in Marketo, including creation of campaign names, attributes, and hierarchy structure, building emails using standard templates, and working with the web team to create landing pages and forms

✅ Build campaign lists using data in Marketo and Salesforce.com, ensuring lists are targeted and adhere to the company’s privacy policies

✅ Maintain a campaign calendar to track both production schedule and workload, as well as govern email communication frequency according to the company’s policies

✅ Ensure processes and best practices are in place to maintain the integrity of the Marketo data

✅ Monitor email campaigns and perform data analysis on email/campaign results, providing recommendations to field marketing teams to optimize and improve future campaigns

✅ Monitor database health and continually seek to improve database health and hygiene

✅ Communicate effectively and manage your projects, timelines, processes, and results at all times

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of hands-on experience using a marketing automation platform, with Marketo or Eloqua strongly preferred

Required Skills:

• Proficient in Marketo or Eloqua
• Strong HTML skills and working knowledge of the Adobe marketing stack
• Excellent communication skills, both verbal and written
• Strong administration and organizational skills
• Ability to prioritize and meet deadlines in a fast-paced and dynamic work environment
• Passion for continuous improvement and learning; desire to track and measure the impact of marketing on the business

Preferred Skills:

• Experience with Salesforce.com
• Familiarity with the Adobe marketing stack
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having experience with Salesforce.com and familiarity with the Adobe marketing stack would be beneficial for this role. Additionally, bilingual or multilingual skills could be an asset in a global organization like F5.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a Marketing Ops Specialist with 5-10 years of experience in India)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on F5 products and services

Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM IST (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Ops Specialist with 5-10 years of experience in India. Actual compensation may vary based on factors such as skills, experience, and qualifications. Benefits may be subject to change based on company policy and employee eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: F5 operates in the IT Services and IT Consulting industry, focusing on application delivery, web acceleration, security, and cloud computing. The company serves a wide range of clients, from small businesses to large enterprises.

Company Size: F5 is a large organization with 5,001-10,000 employees globally. This size allows for diverse opportunities and a robust infrastructure, but it may also mean that individual contributions can be less visible.

Founded: F5 was founded in 1996 and has since grown into a global leader in its field. The company has a rich history of innovation and has consistently adapted to the evolving digital landscape.

Company Description:

• F5 is a multi-cloud application services and security company committed to bringing a better digital world to life.
• The company partners with the world’s largest, most advanced organizations to optimize and secure every app and API anywhere, including on-premises, in the cloud, or at the edge.
• F5 enables organizations to provide exceptional, secure digital experiences for their customers and continuously stay ahead of threats.

Company Specialties:

• Application Delivery
• Web Acceleration
• Security
• Load-balancing
• WAN Optimization
• High Availability
• SSL VPN
• Network Traffic Management
• Network Hardware
• Cybersecurity
• DDoS Protection
• Cloud Computing
• Application Availability
• WAF
• Application Security
• Identity & Access Management

Company Website: http://www.f5.com

ASSUMPTION: F5 is a well-established company with a strong reputation in the IT industry. The company's size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a significant amount of experience and expertise in marketing automation and campaign management.

Reporting Structure: The Marketing Ops Specialist reports directly to a Manager within the marketing operations team. The team works closely with field marketing managers to ensure campaigns align with overall marketing objectives.

Work Arrangement: This role is a hybrid position, requiring the employee to be on-site for 10 days per month. The remaining days can be worked remotely, offering a balance between collaboration and flexibility.

Growth Opportunities:

• As F5 continues to expand its global presence, there may be opportunities for the Marketing Ops Specialist to take on more responsibilities or move into a management role.
• The company's focus on continuous improvement and innovation may present opportunities for the candidate to learn new skills and take on additional projects.
• F5's diverse range of products and services may offer opportunities for the candidate to gain experience in different areas of the business.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, the company's size and global presence suggest that there may be opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: F5's Hyderabad office is a modern, collaborative workspace designed to foster innovation and creativity. The office is located in the Hyderabad (SEZ) area, offering easy access to amenities and public transportation.

Office Location(s): F5 Networks Limited - Chertsey Gate West, 43-45 London Street, Chertsey, KT168AP, GB

Geographic Context:

• Hyderabad is the capital city of the Indian state of Telangana and is known for its historical sites, cultural attractions, and vibrant food scene.
• The city is a major hub for the IT industry, with numerous multinational corporations having offices in the area.
• The Hyderabad (SEZ) area is a special economic zone that offers tax incentives and other benefits to businesses operating within it.

Work Schedule: The Marketing Ops Specialist is expected to work standard business hours, Monday through Friday, with some flexibility for hybrid work arrangement.

ASSUMPTION: While the job description does not explicitly mention the work environment, F5's focus on collaboration and innovation suggests that the company offers a modern, engaging workspace.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interview with the marketing operations team

Key Assessment Areas:

• Technical proficiency in marketing automation and campaign management
• Communication skills and ability to collaborate effectively with cross-functional teams
• Problem-solving skills and ability to think critically about campaign performance
• Adaptability and ability to handle shifting priorities in a fast-paced environment

Application Tips:

• Tailor your resume to highlight your experience with marketing automation platforms, campaign management, and data analysis.
• Prepare for the technical assessment or case study by brushing up on your Marketo skills and reviewing recent campaign performance data.
• Demonstrate your passion for continuous improvement and learning by discussing specific examples of how you've improved campaign performance in previous roles.

ATS Keywords: Marketing Automation, Marketo, Eloqua, HTML, Data Analysis, Campaign Management, Database Management, Email Marketing, Continuous Improvement, Attention to Detail, Collaboration, Creativity, Problem Solving

ASSUMPTION: F5 uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Marketo
• Salesforce.com
• Adobe Marketing Stack (optional)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: While the job description does not explicitly mention tools and technologies, the role requires proficiency in Marketo and familiarity with Salesforce.com. The Adobe Marketing Stack may be used, depending on the company's specific implementation.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable collaborating with cross-functional teams and managing multiple projects simultaneously?
• Do you have a strong attention to detail and a passion for continuous improvement?

ASSUMPTION: F5 values innovation, customer focus, integrity, collaboration, and accountability. The ideal candidate will be able to demonstrate a strong fit with these values and be comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• The role may require working with large datasets and complex campaign structures, which can be challenging for candidates without strong data analysis skills.
• The fast-paced nature of the role may be overwhelming for candidates who prefer a more structured work environment.
• The role may require occasional travel to other F5 offices or client sites, which could be challenging for candidates who prefer to work remotely full-time.
• The Hyderabad (SEZ) area may have traffic congestion and other logistical challenges, which could impact the candidate's commute to the office.

ASSUMPTION: While the job description does not explicitly mention potential challenges, the role's fast-paced nature, data-intensive requirements, and occasional travel requirements may present challenges for some candidates.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a stronger emphasis on data analysis and campaign optimization.
• In the IT Services and IT Consulting industry, F5's focus on application delivery and security sets it apart from competitors.
• Career paths for Marketing Ops Specialists may vary depending on the organization's size and structure. In a large organization like F5, there may be opportunities for career advancement and skill development.

ASSUMPTION: While the job description does not explicitly mention similar roles, the Marketing Ops Specialist role at F5 is unique in its focus on data-driven campaign optimization and application security.

📝 Sample Projects

• Developing and implementing a new campaign calendar to improve workload management and email communication frequency
• Conducting a comprehensive audit of Marketo data and implementing best practices to improve database health and hygiene
• Analyzing campaign performance data to identify trends and opportunities for optimization, and presenting recommendations to field marketing teams

ASSUMPTION: The sample projects listed above are intended to illustrate the types of projects the Marketing Ops Specialist may be expected to undertake. The actual projects assigned may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing operations function?
• What are the most significant challenges facing the marketing operations team, and how can this role help address them?
• How does F5 support the professional development and growth of its employees, particularly in the marketing operations function?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does F5 ensure the security and privacy of customer data, particularly in the context of marketing campaigns?

ASSUMPTION: The key questions listed above are intended to help the candidate better understand the role, the team, and the company. The actual questions asked may vary based on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience with marketing automation platforms, campaign management, and data analysis.
• Prepare for the technical assessment or case study by brushing up on your Marketo skills and reviewing recent campaign performance data.
• Demonstrate your passion for continuous improvement and learning by discussing specific examples of how you've improved campaign performance in previous roles.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.