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Marketing Ops & Technology Specialist

Blackbaud
Full-time
On-site
Hyderābād, Telangāna, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Ops & Technology Specialist

πŸ”Ή Company: Blackbaud

πŸ”Ή Location: Hyderabad - India

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-21

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and troubleshooting various marketing technology platforms
  • Supporting new platform onboarding and integration processes
  • Maintaining platform health and resolving technical challenges
  • Collaborating with internal stakeholders for data integration and training

ASSUMPTION: This role requires a strong technical background and experience with a wide variety of marketing technology platforms. The ideal candidate will be proactive, detail-oriented, and able to communicate complex concepts clearly.

πŸ“‹ Key Responsibilities

βœ… Manage and troubleshoot marketing technology platforms like Marketo, Salesforce, Goldcast, Qualified, Demandbase, iCapture, Swoogo, Consensus, Gong, LinkedIn Lead Gen, Clari, SalesLoft, and Asana

βœ… Support new platform onboarding and integration processes, working closely with internal stakeholders

βœ… Maintain platform health by monitoring performance, conducting routine maintenance, and resolving technical challenges

βœ… Collaborate with the Marketing Data Lead to support data integration and flow across systems, ensuring accurate data synchronization

βœ… Provide documentation and training on platform functionalities to internal stakeholders

ASSUMPTION: This role requires a hands-on approach to managing and maintaining marketing technology platforms. The ideal candidate will have experience with the listed platforms and be able to quickly learn and adapt to new ones.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, IT, or a related field

Experience: 3+ years of experience with a wide variety of marketing technology platforms and integrations

Required Skills:

  • Proactive problem-finding and problem-solving skills
  • Strong technical aptitude
  • Ability to triage requests and provide clear indication of next steps
  • Excellent communication skills, both written and verbal
  • Detail-oriented with strong organizational skills
  • Ability to work flexible hours as required by business priorities

Preferred Skills:

  • Experience with Marketo, Salesforce, and other listed platforms
  • Certifications in relevant marketing technology platforms

ASSUMPTION: While a degree in Marketing or IT is preferred, equivalent experience and skills may be considered. Certifications in relevant marketing technology platforms would be a significant advantage.

πŸ’° Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Hyderabad)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Paid time off and company holidays
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time (40 hours/week), with flexibility to work remote or hybrid as required by business priorities

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Hyderabad. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on nonprofit and education sectors

Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: Blackbaud was founded in 1981 and has since grown to become a leading software provider for the nonprofit and education sectors

Company Description:

  • Blackbaud is the leading software provider exclusively dedicated to powering social impact
  • Serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
  • Offers essential software for fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management

Company Specialties:

  • Nonprofit technology
  • Fundraising software
  • CRM for nonprofits
  • Online giving platforms
  • Grantmaking software
  • Education management software

Company Website: www.blackbaud.com

ASSUMPTION: Blackbaud's focus on the nonprofit and education sectors means that this role may involve working with clients in these areas. The company's size and growth potential offer opportunities for career development and advancement.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing operations and technology department

Reporting Structure: This role reports directly to the Senior Marketing Operations Manager

Work Arrangement: Remote OK, with flexibility to work remote or hybrid as required by business priorities

Growth Opportunities:

  • Potential to advance to a senior or management role within the marketing operations and technology department
  • Opportunities to work on high-impact projects and initiatives
  • Chance to gain experience with a wide variety of marketing technology platforms and integrations

ASSUMPTION: This role offers opportunities for career growth and development within the marketing operations and technology department. The ideal candidate will be proactive, detail-oriented, and able to communicate complex concepts clearly.

🌍 Location & Work Environment

Office Type: Hybrid or remote, with flexibility to work from home or the office as required by business priorities

Office Location(s): Hyderabad - India

Geographic Context:

  • Hyderabad is the capital of the Indian state of Telangana and is known for its rich history, culture, and technology industry
  • The city offers a mix of traditional and modern amenities, with a low cost of living compared to other major Indian cities
  • Hyderabad has a tropical wet and dry climate, with hot summers and mild winters

Work Schedule: Full-time (40 hours/week), with flexibility to work remote or hybrid as required by business priorities

ASSUMPTION: The hybrid or remote work arrangement offers flexibility and convenience for the right candidate. The low cost of living in Hyderabad may make this an attractive location for job seekers.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • Technical assessment or case study
  • Final interview with the senior marketing operations manager

Key Assessment Areas:

  • Technical skills and experience with marketing technology platforms
  • Problem-solving and troubleshooting abilities
  • Communication and collaboration skills
  • Attention to detail and organizational skills

Application Tips:

  • Highlight relevant experience with marketing technology platforms and integrations
  • Demonstrate problem-solving and troubleshooting skills through examples
  • Tailor your resume and cover letter to emphasize your fit for this role
  • Prepare for technical assessments or case studies by brushing up on your knowledge of the listed platforms

ATS Keywords: Marketing Technology, Integration, Optimization, Troubleshooting, Data Synchronization, Documentation, Training, Collaboration, Problem Solving, Technical Aptitude, Organizational Skills, Communication, Flexibility, Attention to Detail, Proactivity, Global Teamwork

ASSUMPTION: The interview process for this role will likely involve a technical assessment or case study to evaluate the candidate's skills and experience with marketing technology platforms.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Goldcast
  • Qualified
  • Demandbase
  • iCapture
  • Swoogo
  • Consensus
  • Gong
  • LinkedIn Lead Gen
  • Clari
  • SalesLoft
  • Asana

ASSUMPTION: The ideal candidate will have experience with a wide variety of marketing technology platforms and integrations, including but not limited to the ones listed above.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Focus
  • Integrity
  • Innovation
  • Collaboration
  • Accountability
  • Respect

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do I have experience with a wide variety of marketing technology platforms and integrations?
  • Am I proactive, detail-oriented, and able to communicate complex concepts clearly?
  • Do I thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Blackbaud values a diverse and inclusive work environment. The ideal candidate will be able to thrive in a collaborative, team-oriented setting and embrace the company's values.

⚠️ Potential Challenges

  • Managing and troubleshooting a wide variety of marketing technology platforms
  • Keeping up with the latest trends and developments in marketing technology
  • Balancing multiple projects and priorities in a fast-paced environment
  • Working with global teams and stakeholders across different time zones

ASSUMPTION: The ideal candidate will be able to overcome these challenges through their strong technical background, problem-solving skills, and ability to communicate complex concepts clearly.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Technology Specialist or Marketing Operations Specialist, but with a stronger focus on platform management and integration
  • Compared to other marketing roles, this position requires a higher level of technical expertise and experience with marketing technology platforms
  • Career progression may involve advancing to a senior or management role within the marketing operations and technology department

ASSUMPTION: This role offers opportunities for career growth and development within the marketing operations and technology department. The ideal candidate will be proactive, detail-oriented, and able to communicate complex concepts clearly.

πŸ“ Sample Projects

  • Managing the integration of a new marketing technology platform, such as Goldcast or Qualified
  • Troubleshooting and resolving technical issues with existing platforms, such as Marketo or Salesforce
  • Collaborating with internal stakeholders to ensure accurate data synchronization across marketing technology platforms

ASSUMPTION: The ideal candidate will have experience with a wide variety of marketing technology platforms and integrations, including but not limited to the ones listed above.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does this role fit into the overall marketing operations and technology strategy for the company?
  • What opportunities are there for professional development and growth within the department?
  • How does the company support work-life balance for employees in this role?
  • What is the company culture like, and how does it support a remote or hybrid work arrangement?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience with marketing technology platforms and integrations
  • Prepare for technical assessments or case studies by brushing up on your knowledge of the listed platforms
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.