Marketing Ops & Technology Specialist

📌 Core Information

🔹 Job Title: Marketing Ops & Technology Specialist

🔹 Company: Blackbaud

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing various marketing technology platforms
• Collaborating with global teams to ensure seamless functionality and data synchronization
• Troubleshooting and problem-solving technical challenges
• Providing documentation and training to internal stakeholders

ASSUMPTION: This role requires a strong technical aptitude and the ability to work collaboratively with global teams. The ideal candidate will have experience with a wide variety of marketing technology platforms and integrations.

📋 Key Responsibilities

✅ Manage and troubleshoot marketing technology platforms such as Marketo, Salesforce, Goldcast, Qualified, Demandbase, iCapture, Swoogo, Consensus, Gong, LinkedIn Lead Gen, Clari, SalesLoft, and Asana

✅ Support new platform onboarding and integration processes, working closely with internal stakeholders to ensure functionality, data, and outcome exceed expectations

✅ Maintain platform health by monitoring performance, conducting routine maintenance, and resolving technical challenges

✅ Collaborate with the Marketing Data Lead to support data integration and flow across systems, ensuring accurate data synchronization

✅ Provide documentation and training on platform functionalities to internal stakeholders

ASSUMPTION: This role requires a proactive approach to problem-solving and the ability to explain complex concepts clearly to non-technical stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, IT, or a related field

Experience: 3+ years of experience with a wide variety of marketing technology platforms and integrations

Required Skills:

• Proven experience with marketing technology platforms and integrations
• Strong problem-finding and problem-solving skills
• Excellent communication and collaboration skills
• Detail-oriented with strong organizational skills
• Ability to work flexible hours as required by business priorities

Preferred Skills:

• Experience with specific platforms mentioned in the job description
• Background in marketing or a related field

ASSUMPTION: While specific platform experience is preferred, the ideal candidate will have a strong technical aptitude and be able to learn new platforms quickly.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (estimated based on industry standards for mid-level marketing roles in Hyderabad)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours as required by business priorities

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Hyderabad. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on nonprofit and education sectors, companies committed to social responsibility, and individual change makers

Company Size: 1,001-5,000 employees, which means a large, established organization with diverse teams and opportunities for growth

Founded: 1981, with a rich history of serving the nonprofit sector and a strong commitment to social impact

Company Description:

• Blackbaud is the leading software provider exclusively dedicated to powering social impact
• Serves the nonprofit and education sectors, companies committed to social responsibility, and individual change makers
• Offers essential software for fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility, and education management

Company Specialties:

• Nonprofit technology
• Fundraising
• CRM
• SaaS
• Social good
• Foundations
• Fund accounting
• Higher education
• Healthcare
• Analytics
• Crowdfundraising
• Social impact

Company Website: http://www.blackbaud.com

ASSUMPTION: Blackbaud's focus on social impact and commitment to the nonprofit sector make it an attractive employer for candidates interested in making a difference.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing technology field

Reporting Structure: This role reports directly to the Marketing Operations Manager and collaborates with various internal stakeholders, including the Marketing Data Lead and other marketing team members

Work Arrangement: Hybrid, with a flexible remote work policy that supports work-life balance

Growth Opportunities:

• Advancement to a senior-level or management position within the marketing technology team
• Expansion of responsibilities to include additional marketing technology platforms or teams
• Opportunities to work on high-impact projects and initiatives that drive social impact

ASSUMPTION: This role offers significant growth potential for candidates interested in advancing their careers in marketing technology.

🌍 Location & Work Environment

Office Type: Hybrid, with on-site work required for collaboration and team-building purposes

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital of Telangana, a state in southern India
• Known for its rich history, cultural heritage, and technological advancements
• Offers a mix of traditional and modern amenities, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Full-time, with flexible hours as required by business priorities

ASSUMPTION: Hyderabad offers a vibrant and dynamic work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final on-site or virtual interview with the marketing team

Key Assessment Areas:

• Technical skills and knowledge of marketing technology platforms
• Problem-solving and troubleshooting abilities
• Communication and collaboration skills
• Cultural fit and alignment with Blackbaud's mission and values

Application Tips:

• Highlight specific experience with marketing technology platforms and integrations in your resume
• Tailor your cover letter to demonstrate your understanding of Blackbaud's mission and values
• Prepare for the technical assessment or case study by reviewing the specific platforms mentioned in the job description
• Research Blackbaud's company culture and be ready to discuss how your skills and experiences align with their mission and values

ATS Keywords: Marketing Technology, Integration, Troubleshooting, Data Synchronization, Documentation, Training, Problem Solving, Collaboration, Organization, Flexibility, Technical Aptitude, Communication, Performance Monitoring, Onboarding, Maintenance, Stakeholder Management

ASSUMPTION: Blackbaud's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Goldcast
• Qualified
• Demandbase
• iCapture
• Swoogo
• Consensus
• Gong
• LinkedIn Lead Gen
• Clari
• SalesLoft
• Asana

ASSUMPTION: The specific tools and technologies listed in this role may change or evolve over time, as Blackbaud continues to invest in and adopt new marketing technology platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Innovation
• Collaboration
• Excellence
• Accountability
• Social responsibility

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on delivering impact
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do my personal values align with Blackbaud's mission and values?
• Am I comfortable working in a global, collaborative team environment?
• Do I have the technical aptitude and problem-solving skills required to succeed in this role?
• Am I committed to delivering excellence and driving social impact?

ASSUMPTION: Blackbaud places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.

⚠️ Potential Challenges

• Managing a wide variety of marketing technology platforms and integrations
• Working with global teams and stakeholders to ensure seamless functionality and data synchronization
• Troubleshooting and problem-solving complex technical challenges
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for growth, impact, and career advancement.

📈 Similar Roles Comparison

• This role is similar to a Marketing Technology Specialist or Marketing Operations Specialist, but with a stronger focus on platform management and integration
• In the nonprofit technology industry, this role is unique in its focus on driving social impact through marketing technology
• Career paths for this role may include advancement to senior-level or management positions within the marketing technology field

ASSUMPTION: This role offers a unique opportunity to leverage marketing technology to drive social impact and make a difference in the nonprofit sector.

📝 Sample Projects

• Managing the integration of a new marketing automation platform to support a global marketing campaign
• Troubleshooting and resolving a complex data synchronization issue between multiple marketing technology platforms
• Developing and delivering training sessions to internal stakeholders on the functionality and best practices for using specific marketing technology platforms

ASSUMPTION: The sample projects listed are intended to provide a sense of the types of challenges and opportunities that may arise in this role.

❓ Key Questions to Ask During Interview

• How does this role support Blackbaud's mission to power social impact through technology?
• What are the most significant challenges facing the marketing technology team in the next 6-12 months, and how can this role help address them?
• How does Blackbaud support the professional development and growth of its marketing technology team members?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Blackbaud foster a culture of innovation and continuous learning within its marketing technology team?

ASSUMPTION: The key questions listed are intended to help candidates better understand the role, the team, and the organization, and to demonstrate their interest in and alignment with Blackbaud's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your specific experience with marketing technology platforms and integrations in your resume
• Tailor your cover letter to demonstrate your understanding of Blackbaud's mission and values
• Prepare for the technical assessment or case study by reviewing the specific platforms mentioned in the job description
• Research Blackbaud's company culture and be ready to discuss how your skills and experiences align with their mission and values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.