📌 Core Information
🔹 Job Title: Marketing Optimization Specialist
🔹 Company: Wellmark, Inc.
🔹 Location: Des Moines, Iowa, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as a strategic partner for Marketing and Corporate Communications teams to drive better outcomes through smarter use of marketing technology tools and platforms.
- Ensuring the marketing technology ecosystem supports business goals and is easy for teams to use effectively.
- Monitoring system health, hygiene, and integration effectiveness to identify potential issues and ensure compliance with regulations.
- Administering and governing licenses, permissions, and roles across MarTech systems to ensure optimal performance, security, and compliance.
- Tracking and measuring the effectiveness of change management through system usage and adoption, and enabling optimal usage of tools.
ASSUMPTION: This role requires a balance of technical expertise and strong communication skills to bridge the gap between marketing teams and technology platforms.
📋 Key Responsibilities
✅ Monitor system health and hygiene from an end-user perspective to keep up with capabilities needed to deliver defined business outcomes.
✅ Monitor integration effectiveness between systems to identify potential issues from an overall end-user effectiveness and accuracy perspective.
✅ Ensure adherence to compliance and privacy regulations related to user execution and deployment of capabilities.
✅ Assist in the development and maintenance of MarTech stack related process and procedures to support the organization and provide clear communication or training to cross-functional teams and other partners.
✅ Administer and govern licenses, permissions, and roles across MarTech systems to ensure compliance, optimal performance, and security.
✅ Inspect system outputs and monitor dashboard metrics for quality and anomalies, usage, adoption, gaps, and opportunities.
✅ Support platform governance, ensuring management and activation standards are met, including quality and completeness; leverage best practices to maintain platform quality and security and complete analysis in support of platform effectiveness.
✅ Track and measure the effectiveness of change management through system usage and adoption of systems. Enable optimal usage of tools individually and as an integrated solution.
✅ Research platform enhancements, quick tips, best practices, and ongoing enablement and consistently deploy and train users. Stay up to date on new features and updates to consider workflows, process steps, overall user enablement, and user efficiencies and effectiveness; offer strong, data-driven recommendations on how each release can be applied to deliver value and drive business outcomes.
✅ Evaluate processes and workflows for continued optimization, efficiencies, and consistency. Ensure systems are optimized for practitioners, requiring intimate working knowledge of how users need to use the systems. Extend best practices and learnings across all users for consistent use, adoption, and optimization.
ASSUMPTION: This role requires a strong understanding of marketing technology platforms, particularly Adobe Experience Cloud, and the ability to anticipate needs and uncover opportunities for optimization.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or direct and equivalent experience.
Experience: Minimum of 5 years of experience in marketing and MarTech, systems administration, or related experience.
Required Skills:
- Adobe Experience Cloud experience.
- Experience combining technical expertise with knowledge of operational business processes, system monitoring tools, troubleshooting, and performance governance.
- Experience in workflow management or process development of business applications or systems. Ability to apply an understanding of agile methodology and utilize agile principles to benefit the organization.
- Strong problem-solving and analytical skills, with the ability to seek and evaluate relevant information to make sound business decisions.
- Excellent verbal and written communication skills, to both technical and non-technical audiences; can translate concepts clearly and concisely to individuals and groups.
- Ability to collaborate with internal and external stakeholders/vendors, demonstrated through successful building of rapport, trust, and established relationships.
- Proactive, self-starter with effective time management skills.
- Results-oriented and successful at managing changing, conflicting/multiple priorities.
Preferred Skills:
- Adobe Experience Cloud certifications in Adobe Experience Manager - Edge Delivery Services and Assets, Customer Journey Analytics, Marketo, and/or Workfront.
- Experience working in a health insurance or healthcare-related marketing environment or other highly regulated industries.
- Experience working in an agile operating model, fostering an agile mindset, and contributing to product optimizations and outcomes.
ASSUMPTION: While not explicitly stated, experience with Adobe Experience Cloud and familiarity with agile methodologies are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Marketing Optimization Specialist with 5-10 years of experience in the Des Moines, IA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous PTO and holiday schedule
- Tuition reimbursement and professional development opportunities
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Des Moines, IA area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, specifically health insurance and management
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 1939
Company Description:
- Wellmark Blue Cross and Blue Shield and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota.
- Wellmark offers flexible benefit designs, competitive prices, and a large selection of providers.
- Wellmark is an independent licensee of the Blue Cross and Blue Shield Association, serving Iowa and South Dakota.
Company Specialties:
- Health Insurance
- Health Management
- Health Improvement
Company Website: Wellmark.com
ASSUMPTION: Wellmark is a well-established company with a strong reputation in the health insurance industry, offering a range of benefits and services to its members.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role may report to the Director of Marketing Technology or a similar position.
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential advancement to a senior or management role within the Marketing Technology department.
- Opportunities to work on high-impact projects and initiatives that drive business outcomes.
- Chance to gain experience in a highly regulated industry and develop expertise in marketing technology platforms.
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing Technology department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with on-site and remote work options
Office Location(s): Des Moines, Iowa, United States
Geographic Context:
- Des Moines is the capital and most populous city in Iowa, with a population of approximately 214,000 people.
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities.
- Des Moines has a humid continental climate, with hot summers and cold, snowy winters.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work
ASSUMPTION: Des Moines offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the Marketing Technology team
- Final interview with the Director of Marketing Technology or a similar position
Key Assessment Areas:
- Technical expertise in marketing technology platforms, particularly Adobe Experience Cloud
- Problem-solving and analytical skills
- Communication and collaboration skills
- Alignment with Wellmark's company values and culture
Application Tips:
- Highlight your experience with Adobe Experience Cloud and other relevant marketing technology platforms in your resume and cover letter.
- Demonstrate your problem-solving skills and ability to communicate complex technical concepts clearly and concisely in your interview responses.
- Research Wellmark's company values and be prepared to discuss how your personal values align with those of the organization.
ATS Keywords: Marketing Technology, Adobe Experience Cloud, System Administration, Workflow Management, Agile Methodology, Problem-Solving, Analytical Skills, Communication Skills, Collaboration, Time Management, Process Development, User Enablement, Data-Driven Recommendations, Compliance, Performance Governance, Training
ASSUMPTION: Wellmark uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Adobe Experience Cloud (Adobe Experience Manager, Adobe Analytics, Marketo, etc.)
- Workfront
- Other marketing technology platforms and tools, as needed
ASSUMPTION: Familiarity with Adobe Experience Cloud and other relevant marketing technology platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting members first
- Acting with integrity
- Fostering a culture of inclusion and diversity
- Embracing innovation and continuous improvement
- Collaborating and partnering for success
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and focused on member experience
Self-Assessment Questions:
- How have you demonstrated your commitment to putting members first in your previous roles?
- Can you provide an example of a time when you acted with integrity, even in the face of adversity?
- How do you approach collaboration and partnership with internal and external stakeholders to drive successful outcomes?
ASSUMPTION: Wellmark places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- Working in a highly regulated industry may require additional compliance and security considerations.
- Balancing the needs of multiple stakeholders, including marketing teams, IT departments, and external vendors, can be challenging.
- Keeping up with the latest updates and enhancements to marketing technology platforms can require ongoing learning and development.
- Managing changing, conflicting, or multiple priorities may be demanding at times.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- Marketing Optimization Specialist vs. Marketing Technology Specialist: Both roles focus on optimizing marketing technology platforms, but the Optimization Specialist role may have a broader scope and more strategic focus.
- Industry-specific context: Wellmark's role is focused on the health insurance industry, which has unique regulatory and compliance requirements.
- Career path comparison: This role can serve as a stepping stone to senior or management positions within the Marketing Technology department or related fields.
ASSUMPTION: Understanding the differences between similar roles and the unique context of the health insurance industry can help applicants tailor their application and interview responses to better fit this specific position.
📝 Sample Projects
- Optimizing Adobe Experience Cloud platforms to improve marketing campaign performance and user experience.
- Developing and implementing workflow management processes to streamline marketing operations and improve efficiency.
- Conducting regular system audits and performance reviews to ensure optimal usage and adoption of marketing technology tools.
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Optimization Specialist might work on at Wellmark, focusing on optimization, efficiency, and strategic impact.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Wellmark's marketing technology ecosystem and the priorities for optimization in the near term?
- How does the Marketing Technology team collaborate with other departments, such as Marketing and Corporate Communications, to drive better outcomes?
- What opportunities exist for professional growth and development within the Marketing Technology department and the broader organization?
- How does Wellmark support work-life balance for its employees, particularly in roles that may require occasional remote work?
- What are the most significant challenges facing the Marketing Technology team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with Adobe Experience Cloud and other relevant marketing technology platforms in your resume and cover letter.
- Prepare for your interview by researching Wellmark's company values and considering how your personal values align with those of the organization.
- Practice explaining your problem-solving skills and ability to communicate complex technical concepts clearly and concisely.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
