📌 Core Information
🔹 Job Title: Marketing - Organic Channels Owner
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing inbound marketing strategies to drive organic traffic and search engine performance
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Analyzing data and metrics to make informed decisions and drive growth
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
ASSUMPTION: This role requires a strong focus on SEO and data analysis, with a proactive mindset and excellent communication skills.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and search engine performance
✅ Collaborate with content, development, and marketing teams to implement SEO best practices
✅ Analyze data and metrics to make informed decisions and drive growth
✅ Work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
✅ Contribute to the creation of content on-page, optimized for SEO, and update titles, metadatas, and other key optimization elements regularly
ASSUMPTION: This role requires a deep understanding of SEO, both on-page and technical, as well as strong analytical skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in SEO, with a focus on competitive environments
Required Skills:
- Proven experience in SEO, with a strong focus on technical aspects
- Domination of tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
- Fluency in Portuguese and English, both spoken and written
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile optimization and A/B testing for SEO
ASSUMPTION: Candidates with a strong background in SEO and a proven track record of driving organic traffic growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for a mid-level marketing role in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Learning opportunities in the field of personal finance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit cards, savings accounts, energy contracts, telecommunications, and insurance deals for consumers.
Company Size: 51-200 employees. As a mid-sized company, ComparaJá offers a more intimate work environment with closer collaboration among team members.
Founded: 2015. ComparaJá has been operating in the Portuguese market for nearly a decade, providing consumers with a free and independent platform to compare and analyze financial products and services.
Company Description:
- ComparaJá is a free, online platform that simplifies the process of finding the best financial products and services for consumers
- The company aims to help consumers make informed decisions about their finances by providing impartial, rigorous, and independent information about various products and services
- ComparaJá works with a wide range of partners in the financial sector to offer consumers a comprehensive comparison of products and services
Company Specialties:
- Credit Cards
- Personal Loans
- Mortgages
- Savings Accounts
- Energy and Telecommunications Contracts
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on providing consumers with a free and independent platform for comparing financial products and services sets it apart from other companies in the financial sector.
📊 Role Analysis
Career Level: Mid-level marketing role, with the opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Founder and Managing Director
Work Arrangement: Hybrid work arrangement, with 3 days on-site in Lisbon and 2 days remote
Growth Opportunities:
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Learning opportunities in the field of personal finance
- Potential for career advancement within the marketing department or the company as a whole
ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills and advance their careers in the field of marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a wide range of leisure and entertainment options
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: Lisbon's vibrant culture, high quality of life, and affordable cost of living make it an attractive location for professionals in the marketing field.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical interview with the Head of Marketing
- Final interview with the Founder and Managing Director
Key Assessment Areas:
- SEO expertise and technical knowledge
- Analytical and problem-solving skills
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Highlight your experience with SEO, particularly in competitive environments
- Demonstrate your ability to analyze data and make informed decisions
- Showcase your communication and collaboration skills, and explain how you would work effectively with cross-functional teams
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: SEO, Inbound Marketing, Data Analysis, Link Building, Technical SEO, Content Collaboration, HTML, CSS, JavaScript, Mobile Optimization, A/B Testing, Communication, Problem Solving, Proactivity, Creativity, Team Spirit
ASSUMPTION: ComparaJá's interview process is designed to assess candidates' technical skills, analytical abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- CMS Storyblok
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the field of SEO and digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Proactivity
- Spirit of Teamwork
- Creativity
- Ethical Work Ethic
- Determination
- Humility
- Passion for Building a Financially Literate Portugal
Work Style:
- Collaborative
- Data-driven
- Results-oriented
- Adaptable
- Continuously learning
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic growth through SEO strategies?
- Are you comfortable working with data and using it to inform decision-making?
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you passionate about helping consumers make informed decisions about their finances?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a competitive environment, with a focus on driving organic traffic growth
- Collaborating effectively with cross-functional teams, including content, development, and marketing teams
- Keeping up with the latest trends and best practices in the field of SEO and digital marketing
- Managing multiple projects and priorities simultaneously
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-oriented mindset to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on driving organic traffic growth through inbound marketing strategies for a comparison platform in the financial services sector
- Similar roles in other industries may focus on driving traffic through paid advertising or other marketing channels
- Career progression in this role may lead to opportunities in marketing management or other leadership positions within the company
ASSUMPTION: This role offers a unique opportunity to drive organic traffic growth and make a significant impact on the company's bottom line.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to drive organic traffic growth for the ComparaJá platform
- Collaborating with the content team to optimize on-page content for SEO and improve search engine rankings
- Analyzing data and metrics to identify trends and opportunities for growth, and making data-driven decisions to improve performance
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SEO for the ComparaJá platform, and what specific areas you see as opportunities for improvement?
- How does the marketing team collaborate with other departments, such as content and development, to implement SEO best practices?
- What are the most important metrics for measuring the success of SEO strategies, and how are they tracked and reported?
- How does ComparaJá support the professional development and growth of its employees, particularly in the field of marketing?
- What is the company's long-term vision for the marketing department, and how does this role fit into that vision?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and strategically about SEO and digital marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ComparaJá job board
- Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly in the field of SEO and digital marketing
- Prepare for your interviews by researching the company, the industry, and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
