Marketing - Organic Channels Owner

📌 Core Information

🔹 Job Title: Marketing - Organic Channels Owner

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing inbound marketing strategies to drive organic traffic and lead generation
• Collaborating with cross-functional teams to implement SEO best practices
• Analyzing data and metrics to inform decision-making and strategy
• Working in a hybrid environment with a focus on results and continuous improvement

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the competitive SEO landscape.

📋 Key Responsibilities

✅ Create and optimize strategies for organic channels to drive sustainable traffic growth and lead generation

✅ Collaborate with content, development, and marketing teams to implement SEO best practices

✅ Analyze data and metrics to gain insights and inform strategy

✅ Stay up-to-date with SEO trends and best practices, and continuously improve skills and knowledge

✅ Work in a hybrid environment, with 3 days per week in the Lisbon office

ASSUMPTION: This role requires a proactive and analytical mindset, with a strong focus on results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in SEO, ideally in competitive environments

Required Skills:

• SEO expertise, including technical SEO, on-page optimization, and link building
• Data analysis and interpretation skills
• Strong communication and collaboration skills
• Fluency in Portuguese and English, both spoken and written
• Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush

Preferred Skills:

• Experience with CMS Storyblok
• Familiarity with mobile optimization and A/B testing for SEO
• Experience in the fintech or related sectors

ASSUMPTION: While specific industry experience is valued, a strong foundation in SEO and a proactive mindset are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for the Lisbon area)

Benefits:

• Hybrid work arrangement (3 days in-office)
• Friday breakfasts
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
• Chance to learn about personal finance decisions and work with industry experts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the Lisbon area and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. ComparaJá is a platform that simplifies financial decisions by comparing offers from various providers, helping users save time and money.

Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and impact.

Founded: 2015. ComparaJá has been operating in the Portuguese market for over a decade, with a strong reputation and established user base.

Company Description:

• ComparaJá is a free, independent online platform that compares and analyzes financial products and services
• The company aims to help consumers make informed decisions by providing impartial, rigorous, and independent information
• ComparaJá focuses on simplicity and transparency, making the process of comparing and acquiring financial solutions quick and easy

Company Specialties:

• Credit products (personal loans, credit cards, mortgages)
• Savings products (deposit accounts)
• Utilities (energy and telecommunication contracts)
• Insurance

Company Website: www.comparaja.pt

ASSUMPTION: ComparaJá's focus on simplicity, transparency, and user-centric design creates an environment that values innovation and continuous improvement.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact

Reporting Structure: This role reports directly to the Founder, Managing Director, and Head of Marketing, providing ample opportunity for input and collaboration

Work Arrangement: Hybrid work arrangement, with 3 days per week in the Lisbon office

Growth Opportunities:

• Working directly with senior leadership provides opportunities to learn and grow professionally
• The dynamic nature of the SEO landscape offers continuous learning and development opportunities
• ComparaJá's focus on innovation and improvement creates an environment that encourages career progression

ASSUMPTION: This role offers a unique opportunity to work closely with senior leadership and make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Lisbon's Praça de Alvalade

Office Location(s): Praça de Alvalade, Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a vibrant culture and strong job market
• The Praça de Alvalade area is a bustling commercial district with easy access to public transportation and amenities
• Lisbon offers a high quality of life, with a mild climate, rich history, and diverse cultural scene

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between collaboration and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical SEO assessment
• Final interview with the Founder, Managing Director, and Head of Marketing

Key Assessment Areas:

• SEO expertise and technical skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research ComparaJá's mission and values to demonstrate your alignment with the company's goals

ATS Keywords: SEO, Inbound Marketing, Data Analysis, Link Building, Technical SEO, Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong focus on SEO expertise and data-driven decision making.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• CMS Storyblok

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to analyze data, optimize SEO performance, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Transparency
• User-centric design

Work Style:

• Collaborative and data-driven
• Focused on results and continuous improvement
• Dynamic and innovative

Self-Assessment Questions:

• Do you have a strong foundation in SEO, with a proactive mindset and a focus on data-driven decision making?
• Are you comfortable working in a hybrid environment, with 3 days per week in the office?
• Do you align with ComparaJá's values of simplicity, transparency, and user-centric design?

ASSUMPTION: ComparaJá values candidates who are passionate about their work, proactive, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The competitive nature of the SEO landscape requires continuous learning and adaptation
• Working in a hybrid environment may present communication challenges, requiring strong collaboration and communication skills
• The dynamic nature of the financial services industry may require frequent updates to SEO strategies
• Lisbon's high cost of living may present financial challenges for some candidates

ASSUMPTION: These challenges can be overcome with a proactive mindset, strong communication skills, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other SEO roles, this position offers a unique opportunity to work directly with senior leadership and make a significant impact on the company's growth and success
• In the competitive financial services industry, ComparaJá's focus on simplicity, transparency, and user-centric design sets it apart from other companies
• Career progression opportunities are available, with the potential to grow into a leadership role within the marketing department

ASSUMPTION: This role offers a unique combination of opportunities for growth, impact, and collaboration, making it an attractive option for SEO professionals looking to advance their careers.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new financial product launch
• Analyzing and optimizing the SEO performance of ComparaJá's website, with a focus on improving organic traffic and lead generation
• Collaborating with the content team to create and optimize on-page content for SEO, with a focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles

ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to hands-on optimization and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does ComparaJá support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does ComparaJá approach A/B testing and experimentation in SEO?
• What are the most challenging aspects of working in a hybrid environment, and how does ComparaJá address them?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and approach to work-life balance, helping candidates make informed decisions about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/comparaja/jobs/6532418003
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research ComparaJá's mission and values to demonstrate your alignment with the company's goals
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.