🏖️ Marketing & Outreach Associate - Job Code: 39236111267

📌 Core Information

🔹 Job Title: Marketing & Outreach Associate - Job Code: 39236111267

🔹 Company: Coconut

🔹 Location: Philippines

🔹 Job Type: Remote

🔹 Category: Marketing & Outreach

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Executing outbound campaigns using tools like Instantly, LinkedIn, and HubSpot
• Researching and personalizing outreach to prospects based on social media content
• Managing multiple LinkedIn accounts and inboxes for high deliverability and quality touchpoints
• Assisting in crafting high-converting outbound copy and supporting the marketing team with administrative tasks

ASSUMPTION: This role requires strong communication, organizational, and multitasking skills to manage multiple campaigns and accounts simultaneously.

📋 Key Responsibilities

✅ Execute outbound campaigns using Instantly, LinkedIn, and HubSpot

✅ Research and personalize outreach to prospects based on social media content

✅ Create and manage multiple LinkedIn accounts to support outreach at scale

✅ Coordinate across platforms to ensure high deliverability and quality touchpoints

✅ Monitor and manage unified inboxes from outbound campaigns

✅ Reply to interested leads promptly and professionally

✅ Log responses, deals, and follow-ups in HubSpot

✅ Assist in crafting high-converting outbound copy

✅ Keep outreach lists, lead statuses, and deal pipelines clean and up to date

✅ Organize campaign performance data and surface insights for testing and optimization

✅ Support the marketing and ops team with administrative tasks as needed

ASSUMPTION: This role involves a high degree of multitasking and requires strong attention to detail to manage multiple campaigns and accounts effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience using Instantly, LinkedIn, and HubSpot

Required Skills:

• Excellent communication skills (written and verbal)
• Strong copywriting and personalization skills
• Highly organized with strong attention to detail
• System-driven mindset and comfortable managing multiple inboxes and accounts simultaneously

Preferred Skills:

• Experience with tools like Clay, PhantomBuster, or Apollo for lead sourcing and enrichment

ASSUMPTION: While not explicitly stated, a strong understanding of marketing principles and a proactive approach to learning new tools are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $8-9 per hour. This range is based on industry standards for marketing associates with 2-5 years of experience in the Philippines.

Benefits:

• Competitive salary
• 13th month pay
• Paid time off (12 days)
• US holidays off (12 days)
• Maternity & paternity leave
• Comprehensive healthcare
• Life insurance
• Mental health support
• Milestone gifts & birthday treats
• Exciting team experiences
• Stay connected

Working Hours: 40 hours/week, with flexibility in scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Coconut connects founders and businesses with top-tier remote talent, prioritizing meaningful and reliable partnerships.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: 2016. Coconut has been operating for nearly a decade, providing ample time for the company to establish its processes and culture.

Company Description:

• Simple, quick, and seriously fun! Hire staff or find a job in hospitality today.
• Coconut offers a unique blend of professionalism and fun, making it an engaging place to work.
• The company focuses on hospitality and retail hiring, with a strong emphasis on social networking and online recruitment.

Company Specialties:

• Hospitality and retail hiring
• Social networking
• Online recruitment
• Marketplace
• Recruitment platform
• Client-facing staff
• Recruitment
• Social community
• Job platform
• Hospitality jobs
• Retail jobs
• Staffing

Company Website: www.coconutjobs.com

ASSUMPTION: Coconut's focus on hospitality and retail hiring may result in a dynamic and fast-paced work environment, with a strong emphasis on customer service and communication.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of experience and adaptability to manage multiple campaigns and accounts effectively.

Reporting Structure: This role may report directly to the marketing manager or a similar position, with close collaboration with the marketing and operations teams.

Work Arrangement: Remote (Philippines). This role requires a strong internet connection and a dedicated workspace for managing multiple campaigns and accounts.

Growth Opportunities:

• Expanding responsibilities based on performance and interest
• Cross-functional collaboration with other teams within Coconut
• Professional development opportunities, such as workshops and training sessions

ASSUMPTION: As a small company, Coconut may offer more opportunities for growth and advancement than larger organizations, allowing employees to make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Remote (work from home or a co-working space)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has a rich cultural heritage and a strong sense of community, which may influence the work environment.
• The Philippines is home to a diverse range of industries, including business process outsourcing (BPO), finance, and tourism.

Work Schedule: Flexible, with a focus on results and productivity. This role may require occasional evening or weekend work to accommodate different time zones.

ASSUMPTION: Working remotely in the Philippines may offer a unique blend of cultural experiences and professional opportunities, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Application review and resume screening
• Phone or video call interview to assess communication and cultural fit
• Skills assessment or case study to evaluate problem-solving and technical abilities
• Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

• Communication skills (written and verbal)
• Copywriting and personalization skills
• Organizational skills and attention to detail
• Adaptability and multitasking abilities
• Cultural fit and alignment with Coconut's values

Application Tips:

• Carefully review and complete all three items (English proficiency rating, Coconut VA profile, and 1-minute introduction video) before submitting your application.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Be prepared to discuss your experience with Instantly, LinkedIn, and HubSpot, as well as your approach to outbound campaigns and client communication.

ATS Keywords: Instantly, LinkedIn, HubSpot, outbound campaigns, client communication, data management, copywriting, organization, attention to detail, lead sourcing, marketing, outreach

ASSUMPTION: As a small company, Coconut may prioritize cultural fit and adaptability in the interview process, looking for candidates who can thrive in a dynamic and collaborative environment.

🛠️ Tools & Technologies

• Instantly
• LinkedIn
• HubSpot
• Clay, PhantomBuster, or Apollo (preferred)

ASSUMPTION: Familiarity with additional marketing and outreach tools may be beneficial for success in this role, as the company may use or introduce new tools to optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Simple and quick
• Seriously fun
• Hospitality-focused

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on productivity
• Adaptable and open to learning new tools and processes

Self-Assessment Questions:

• Do you enjoy working in a fast-paced and dynamic environment?
• Are you comfortable managing multiple campaigns and accounts simultaneously?
• Do you thrive in a collaborative and team-oriented work environment?

ASSUMPTION: Coconut's focus on hospitality and retail hiring may result in a customer-centric and collaborative work environment, with a strong emphasis on communication and teamwork.

⚠️ Potential Challenges

• Managing multiple campaigns and accounts simultaneously may require strong organizational skills and attention to detail.
• Working remotely may present unique challenges, such as distractions and maintaining a healthy work-life balance.
• Adapting to new tools and processes may require a proactive approach to learning and problem-solving.
• Cultural differences may present communication challenges, requiring strong interpersonal skills and cultural sensitivity.

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a proactive approach to learning and problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Specialist position, with a focus on outbound campaigns and client communication.
• Unlike other marketing roles, this position requires a strong understanding of hospitality and retail hiring principles, as well as a customer-centric approach to marketing.
• Career progression may involve moving into a marketing manager or marketing operations role, with a focus on strategic planning and team leadership.

ASSUMPTION: This role offers a unique blend of marketing and hospitality-focused responsibilities, providing a strong foundation for a career in marketing or a related field.

📝 Sample Projects

• Developing and executing a targeted outbound campaign to generate leads for a hospitality client
• Creating and managing multiple LinkedIn accounts to support outreach at scale for a retail client
• Analyzing campaign performance data and optimizing outreach strategies to improve response rates and conversion rates

ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the typical outbound campaign structure and how it aligns with the client's goals?
• How does the marketing and operations team collaborate to ensure high deliverability and quality touchpoints?
• What are the most effective communication channels and messaging strategies for engaging hospitality and retail clients?
• How does Coconut support the professional development and growth of its marketing associates?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: These questions demonstrate a strong understanding of the role's responsibilities and a proactive approach to learning and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.coconutjobs.com/jobs/marketing-outreach-associate
• Prepare your English proficiency rating, Coconut VA profile, and 1-minute introduction video as instructed in the job description.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Follow up with the hiring manager or a member of the Coconut team within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.