📌 Core Information
🔹 Job Title: Marketing Partner
🔹 Company: Roche
🔹 Location: Kochi, Kerala, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing annual brand plans and training cluster marketing teams
- Building strong stakeholder relationships and connecting with global teams
- Ensuring implementation of marketing campaigns and compliance with Roche guidelines
- Contributing to All India Marketing Chapter projects
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Co-create portfolio strategy, plans, and objectives leveraging an outside-in perspective
✅ Build strong relationships with key stakeholders to gain customer insights and build Roche equity
✅ Ensure implementation of marketing campaigns for all Roche brands within the state
✅ Build integrated state annual plans and promote cross-functional communication and tactical planning
✅ Ensure compliance with Roche and local guidelines for all Roche initiatives and develop patient persona-based solutions
✅ Liaise with global and regional teams for brand-related campaigns, cross-pollination of best practices, and share insights
✅ Design awareness campaigns and calculate ROIs, supporting customization of pricing and PAP solutions
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: MBA in Marketing (full-time preferred)
Experience: At least 2 years of experience in brand management/marketing role
Required Skills:
- Portfolio management experience (preferred)
- Understanding of at least one of the following specialty areas: Oncology, Ophthalmology, Hematology, Neurology (preferred)
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work effectively in a cross-functional team environment
- Willingness to relocate to Kochi
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in local languages (e.g., Malayalam)
ASSUMPTION: Candidates with experience in the pharmaceutical industry or relevant therapy areas may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Learning and development opportunities
- Generous vacation and leave policies
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees (Global; local office size may vary)
Founded: 1896 (Global; local office may have a different founding date)
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
- The company is the world’s largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Great place to work
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Personalised healthcare
- Diabetes care
- Genomics
- Healthcare technology
- Big data
Company Website: www.roche.com
ASSUMPTION: Roche is a large, global organization with a strong focus on innovation, research, and improving patient outcomes.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression
Reporting Structure: This role reports directly to the Cluster Head and works closely with cross-functional teams, including medical, access, and commercial squads.
Work Arrangement: On-site, full-time position with flexible work arrangements
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing function
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Possibility to relocate to other Roche offices or take on international assignments
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and inclusive work environment
Office Location(s): Kochi, Kerala, India
Geographic Context:
- Kochi is a major commercial hub in Kerala, with a vibrant culture and a mix of traditional and modern influences.
- The city is well-connected by air, rail, and road, with easy access to beaches, historical sites, and cultural attractions.
- Kochi offers a moderate climate, with temperatures ranging from 20°C to 35°C throughout the year.
Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The work environment at Roche Kochi is collaborative, inclusive, and focused on driving innovation and patient outcomes.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic mindset
- Communication and interpersonal skills
- Cultural fit and alignment with Roche values
- Relevant experience and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your portfolio or past projects that demonstrate your marketing expertise
- Research Roche and the pharmaceutical industry to show your enthusiasm and understanding of the business
ATS Keywords: Marketing Partner, Brand Management, Marketing Strategy, Stakeholder Relationships, Portfolio Strategy, Campaign Implementation, Compliance, Patient Persona, Market Understanding, Cross-Functional Communication, Data Analysis, Awareness Campaigns, ROI Calculation, Pricing Solutions, Project Management, Team Collaboration, Customer Insights
ASSUMPTION: The application process at Roche is competitive, and candidates should be prepared to demonstrate their skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the Marketing Partner works with.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Leadership
- Passion
- Innovation
- Collaboration
Work Style:
- Collaborative and inclusive
- Focused on driving innovation and patient outcomes
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Roche's core values, and how have you demonstrated these values in your previous roles?
- How do you approach building and maintaining strong stakeholder relationships, both internally and externally?
- Describe your experience working in a cross-functional team environment, and how have you contributed to successful project outcomes?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Roche's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively with cross-functional teams and stakeholders
- Adapting to a dynamic and fast-paced work environment
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position, but with a focus on portfolio strategy and stakeholder relationships
- In the pharmaceutical industry, this role may have more emphasis on regulatory compliance and healthcare provider engagement compared to other industries
- Career progression in this role could lead to senior marketing positions, such as Marketing Director or Head of Marketing
ASSUMPTION: Candidates should research similar roles in the pharmaceutical industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing a patient persona-based marketing campaign for a new Roche product launch
- Conducting market research to identify opportunities for brand growth and expansion
- Collaborating with cross-functional teams to develop and implement a pricing strategy for a mature Roche brand
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Marketing Partner might work on, but the specific projects may vary depending on the brand portfolio and market needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing function?
- How does Roche support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Roche approach cross-functional collaboration and communication, and what tools or platforms are used to facilitate this?
- What are the most challenging aspects of this role, and how have previous Marketing Partners approached them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your portfolio or past projects that demonstrate your marketing expertise
- Research Roche and the pharmaceutical industry to show your enthusiasm and understanding of the business
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
