Marketing Partner

📌 Core Information

🔹 Job Title: Marketing Partner

🔹 Company: Roche

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals & Biotechnology

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing annual brand plans and training cluster marketing teams
• Collaborating with global teams to create brand solutions
• Contributing to All India Projects
• Building relationships with key stakeholders to gain customer insights and build Roche equity

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Co-create portfolio strategy, plans, and objectives leveraging an outside-in perspective and oversee its implementation

✅ Build strong relationships with key stakeholders to gain customer insights and build Roche equity

✅ Ensure implementation of marketing campaigns for all Roche brands within the state

✅ Build integrated state annual plans and ensure implementation, promoting cross-functional communication and tactical planning to maximize patient and revenue impact

✅ Ensure compliance of the state team with Roche and local guidelines for all Roche initiatives and develop patient persona-based solutions

✅ Liaise with global and regional teams for brand-related campaigns, cross-pollination of best practices, and share insights from cluster-specific data to increase patient impact

✅ Design awareness campaigns, calculate ROIs, and support customization of pricing and PAP solutions

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: MBA in Marketing (full-time preferred)

Experience: 5+ years of experience in brand management/marketing role

Required Skills:

• Portfolio management experience (preferred)
• Understanding of at least one of the following specialty areas: Oncology, Ophthalmology, Hematology, Neurology (preferred)
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Willingness to relocate to Lucknow

Preferred Skills:

• Experience in the pharmaceutical industry
• Fluency in local languages

ASSUMPTION: Given the role's requirements, candidates with a strong background in marketing, portfolio management, and stakeholder engagement are likely to be successful.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (AI-estimated, based on experience level and industry standards)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology & Pharmaceuticals. Roche is a global leader in biotech, with a strong focus on personalized healthcare and innovative medicines.

Company Size: 10,001+ employees. As a large organization, Roche offers diverse opportunities for growth and collaboration.

Founded: 1896. Roche has a rich history and extensive experience in the pharmaceutical industry.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
• The company is the world’s largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
• Roche is also a leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: http://www.roche.com/

ASSUMPTION: Roche's focus on innovation, personalized healthcare, and improving people's lives makes it an attractive employer for those passionate about making a difference in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with opportunities for growth and progression within the organization.

Reporting Structure: This role reports directly to the Cluster Head, Marketing.

Work Arrangement: On-site, with potential for flexible work arrangements.

Growth Opportunities:

• Progression to senior marketing roles within Roche
• Expansion of responsibilities based on performance and company needs
• Learning and development opportunities through Roche's internal training programs

ASSUMPTION: Given Roche's size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and innovative culture.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India.
• The city is a major commercial and entertainment hub, with a diverse cultural scene.
• Mumbai has a tropical climate, with warm and humid weather throughout the year.

Work Schedule: Standard office hours, with potential for flexible work arrangements.

ASSUMPTION: Mumbai offers a vibrant and dynamic work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Problem-solving skills
• Strategic thinking
• Communication and stakeholder management skills
• Cultural fit and alignment with Roche's values

Application Tips:

• Highlight relevant marketing and portfolio management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Roche's mission and values
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing, Brand Management, Portfolio Management, Stakeholder Engagement, Campaign Implementation, Cross-Functional Communication, Compliance, Patient Persona Development, Data Analysis, Oncology, Ophthalmology, Hematology, Neurology

ASSUMPTION: Roche's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's and company's needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Courage
• Accountability
• Passion
• Collaboration

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on delivering impact

Self-Assessment Questions:

• Do you align with Roche's values and mission?
• Are you comfortable working in a collaborative and innovative environment?
• Do you have a proven track record of delivering results in a marketing role?

ASSUMPTION: Roche values a diverse and inclusive work environment, where employees feel empowered to bring their unique perspectives to the table.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in the market and business needs
• Building and maintaining strong relationships with key stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Marketing Manager - Responsible for the development and execution of marketing strategies for a specific product or brand
• Brand Manager - Focuses on building and maintaining the brand's image and identity
• Product Manager - Oversees the entire product lifecycle, from development to launch and beyond

ASSUMPTION: Each of these roles requires a unique skill set and focus, but all contribute to the overall success of the organization's marketing efforts.

📝 Sample Projects

• Developing an annual brand plan for a new product launch
• Conducting market research to identify customer needs and preferences
• Designing and implementing a marketing campaign to increase brand awareness and market share

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing Partner role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to Roche's overall marketing strategy?
• What opportunities are there for growth and development within the marketing department?
• How does Roche support work-life balance for its employees?
• What is the team structure and dynamics like for this role?

ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant marketing and portfolio management experience
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Roche's mission and values
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.