Marketing Partner

📌 Core Information

🔹 Job Title: Marketing Partner

🔹 Company: Roche

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Pharma

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing annual brand plans and training cluster marketing teams
• Collaborating with global teams to develop brand solutions
• Contributing to All India Marketing Projects
• Building relationships with key stakeholders and implementing marketing campaigns

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Build and implement annual brand plans for assigned brands

✅ Train cluster marketing teams on brand plans and objectives

✅ Collaborate with global teams to develop brand solutions

✅ Contribute to All India Marketing Projects

✅ Build relationships with key stakeholders and implement marketing campaigns

✅ Ensure compliance with Roche and local guidelines

✅ Design awareness campaigns and calculate ROIs

✅ Support customization of pricing and PAP solutions

ASSUMPTION: This role involves a mix of strategic planning, stakeholder engagement, and campaign implementation, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: MBA in Marketing (full-time preferred)

Experience: 5+ years in brand management/marketing role

Required Skills:

• Portfolio management experience (preferred)
• Understanding of at least one of the following therapy areas: Oncology, Ophthalmology, Hematology, Neurology
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work effectively in a matrix organization

Preferred Skills:

• Experience in the pharmaceutical industry
• Fluency in local languages

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a passion for the pharmaceutical industry are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (estimated based on industry standards for the role and experience level)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous time-off policies
• On-site fitness facilities and wellness programs

Working Hours: Full-time, Monday-Friday, with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a marketing role with 5-10 years of experience in the pharmaceutical industry in Mumbai.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Global), with a significant presence in India

Founded: 1896 (Global), with operations in India since the 1950s

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
• The company is the leader in personalised healthcare, aiming to fit the right treatment to each patient in the best way possible
• Roche is the world’s largest biotech company, with differentiated medicines in various therapeutic areas and a strong presence in diagnostics and diabetes management

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: http://www.roche.com/

ASSUMPTION: Roche's global presence and strong focus on innovation make it an attractive employer for candidates seeking to grow their careers in the pharmaceutical industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth into leadership positions

Reporting Structure: This role reports to the Cluster Head, Marketing

Work Arrangement: Full-time, on-site role with occasional remote work flexibility

Growth Opportunities:

• Progression to senior marketing roles or leadership positions within Roche's marketing organization
• Expansion of responsibilities to include additional therapy areas or brands
• Opportunities to work on cross-functional projects or collaborate with global teams

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Mumbai, with potential for travel to other locations within India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• The city offers a vibrant cultural scene, diverse food options, and numerous recreational opportunities
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, mostly dry winters

Work Schedule: Standard office hours, with flexibility for occasional remote work

ASSUMPTION: Mumbai offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interviews with hiring manager and cross-functional team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Cultural fit and alignment with Roche's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a matrix organization
• Research Roche's mission, values, and recent initiatives to demonstrate your enthusiasm for the company and its goals

ATS Keywords: Brand Management, Marketing, Portfolio Management, Stakeholder Engagement, Campaign Implementation, Compliance, Patient Persona Development, Market Understanding, Cross-Functional Communication, Data Analysis, Awareness Campaign Design, ROI Calculation, Pricing Solutions, Medical Knowledge, Therapy Areas Understanding

ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their strategic thinking, communication, and collaboration skills, as well as their passion for the pharmaceutical industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Courage
• Accountability
• Passion
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a growth mindset and a commitment to continuous learning?

ASSUMPTION: Candidates who align with Roche's values and work style are likely to be successful in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a matrix organization with complex reporting structures
• Adapting to a dynamic and fast-paced work environment
• Balancing strategic thinking with day-to-day tactical execution

ASSUMPTION: Applicants should be prepared to navigate a complex and fast-paced work environment, with a focus on strategic thinking and effective communication.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions in the pharmaceutical industry, but with a focus on brand management and portfolio strategy
• Unlike other marketing roles, this position requires a strong understanding of the pharmaceutical industry and its regulatory environment
• Career progression in this role could lead to senior marketing or leadership positions within Roche's marketing organization

ASSUMPTION: Applicants should compare this role to other marketing manager positions in the pharmaceutical industry, focusing on the unique aspects of brand management and portfolio strategy.

📝 Sample Projects

• Developing an annual brand plan for a new product launch in the oncology therapy area
• Conducting market research to understand patient journeys and preferences for a chronic disease treatment
• Designing and implementing a cross-functional marketing campaign to increase awareness and adoption of a new diagnostic test

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Marketing Partner role, focusing on brand management, market research, and campaign implementation.

❓ Key Questions to Ask During Interview

• How does this role contribute to Roche's overall marketing strategy and mission?
• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing and cross-functional teams within Roche?
• What opportunities are there for professional development and growth within Roche's marketing organization?
• How does Roche support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their commitment to Roche's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively in a matrix organization
• Research Roche's mission, values, and recent initiatives to demonstrate your enthusiasm for the company and its goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.