Marketing Partner

📌 Core Information

🔹 Job Title: Marketing Partner

🔹 Company: Roche

🔹 Location: Kochi, Kerala, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building annual brand plans for assigned brands and training cluster marketing teams
• Developing strong stakeholder relationships and connecting with global teams
• Implementing marketing campaigns for all Roche brands within the state
• Ensuring compliance with Roche and local guidelines for all Roche initiatives
• Designing awareness campaigns and calculating ROIs

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Co-create portfolio strategy, plans, and objectives leveraging an outside-in perspective along with the state team and oversee its implementation

✅ Build strong relationships with key stakeholders from key doctors, accounts, or government stakeholders to build Roche equity and gain customer insights

✅ Ensure implementation of the marketing campaigns for all Roche brands within the state

✅ Build the integrated state annual plan along with the cluster head, medical, access, and commercial squad and ensure implementation, promoting cross-functional communication and tactical planning to maximize patient and revenue impact

✅ Ensure compliance of the state team with Roche and local guidelines for all Roche initiatives and develop patient persona-based solutions

✅ Liaison with global and regional teams for brand-related campaigns, cross-pollination of best practices, and share insights from cluster-specific data on patients, diseases, patient journey, etc., and design solutions to increase patient impact

✅ Design of awareness campaigns and calculate ROIs and support customization of pricing and PAP solutions

ASSUMPTION: This role involves a mix of strategic planning, stakeholder management, campaign execution, and data analysis to drive patient impact and revenue growth.

🎯 Required Qualifications

Education: MBA in Marketing (full-time preferred)

Experience: At least 2 years of experience in brand management/marketing role

Required Skills:

• Portfolio management experience (preferred)
• Understanding of at least one of the following specialty areas: Oncology, Ophthalmology, Hematology, Neurology
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• Ability to work effectively in a cross-functional team environment

Preferred Skills:

• Experience in the pharmaceutical or healthcare industry
• Fluency in local languages (e.g., Malayalam, Hindi)

ASSUMPTION: Candidates with relevant industry experience and local language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities
• Employee discounts on Roche products

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a marketing role with 2-5 years of experience in Kochi, Kerala. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Global, with a significant presence in Kochi)

Founded: 1896 (Headquarters in Basel, Switzerland)

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
• The company is the world’s largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare technology
• Big data

Company Website: www.roche.com

ASSUMPTION: Roche's global presence and expertise in biotechnology and pharmaceuticals provide a strong platform for growth and learning for employees.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and progression within the organization

Reporting Structure: This role reports directly to the Cluster Head and works closely with cross-functional teams, including medical, access, and commercial squads

Work Arrangement: Full-time, on-site role with flexibility for remote work as needed

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion of responsibilities based on performance and organizational needs
• Learning and development opportunities through Roche's internal training programs and external partnerships

ASSUMPTION: Successful candidates in this role may have opportunities for career growth and development within Roche's global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art facilities

Office Location(s): Kochi, Kerala, India

Geographic Context:

• Kochi is a major commercial hub in Kerala, with a thriving business ecosystem and a multicultural population
• The city offers a mix of urban and natural environments, with easy access to beaches, backwaters, and historical sites
• Kochi has a tropical climate, with high temperatures and humidity throughout the year

Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday to Friday), with flexibility for remote work as needed

ASSUMPTION: The work environment at Roche Kochi is dynamic, collaborative, and focused on driving innovation and patient impact.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with hiring managers and team members
• Final round with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and stakeholder management skills
• Cultural fit and alignment with Roche's values
• Industry knowledge and understanding of Roche's products and therapies

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Roche's mission and values
• Prepare examples of your portfolio or case studies that showcase your marketing skills and accomplishments

ATS Keywords: Marketing, Brand Management, Stakeholder Relationships, Campaign Implementation, Portfolio Strategy, Market Understanding, Compliance, Patient Persona Development, Awareness Campaigns, ROI Calculation, Pricing Solutions, Cross-Functional Communication, Data Insights, Medical Knowledge, Therapy Areas, Team Collaboration

ASSUMPTION: Roche's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Siebel)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should have proficiency in Microsoft Office Suite and be willing to learn and adapt to other tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Empowerment
• Collaboration
• Innovation
• Patient focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving patient impact and improving lives
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you passionate about driving patient impact and improving lives through innovative marketing strategies?
• Do you have strong analytical skills and the ability to work effectively with cross-functional teams?

ASSUMPTION: Successful candidates in this role will demonstrate a strong cultural fit with Roche's values and work style, with a focus on collaboration, innovation, and patient focus.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the market and organizational priorities
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a dynamic environment, and adapt to changes as needed.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager position in other pharmaceutical or healthcare companies, but with a focus on cluster-level marketing and cross-functional team collaboration
• Roche's global presence and expertise in biotechnology and pharmaceuticals provide unique opportunities for growth and learning
• Career progression in this role may involve expanding responsibilities or moving into senior marketing roles within the organization

ASSUMPTION: Candidates should consider the unique aspects of this role and the opportunities it offers for growth and development within Roche's global organization.

📝 Sample Projects

• Developing a patient persona-based marketing campaign for a new Roche therapy
• Conducting market research and analysis to inform portfolio strategy and brand positioning
• Collaborating with cross-functional teams to launch a new product or indication in the cluster

ASSUMPTION: Candidates should be prepared to provide examples of their marketing skills and accomplishments, with a focus on patient impact and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Roche's mission and patient impact?
• What opportunities are there for growth and development within the organization?
• How does Roche support work-life balance for its employees?
• Can you provide an example of a successful marketing campaign or initiative at Roche, and what made it successful?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization, and their understanding of Roche's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Write a cover letter that demonstrates your understanding of the role and your fit with Roche's mission and values
• Prepare examples of your portfolio or case studies that showcase your marketing skills and accomplishments
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.