Marketing Partner

📌 Core Information

🔹 Job Title: Marketing Partner

🔹 Company: Roche

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-21

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing key insights to shape brand and customer engagement strategies
• Leading successful implementation of brand strategies and actions
• Creating and executing customer-focused strategies and messages
• Managing brand budgets effectively and developing impactful partnerships
• Empowering and supporting field teams to implement therapeutic area strategy

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and excellent communication abilities. It involves cross-functional collaboration and stakeholder management, with a focus on driving brand success and customer engagement.

📋 Key Responsibilities

✅ Developing and implementing brand strategies and actions, including event planning and execution

✅ Creating and executing customer-focused strategies and messages aligned with the integrated strategic plan (iSP) and brand purpose

✅ Implementing effective marketing across multiple channels based on customer understanding

✅ Managing brand budgets effectively, using financial insights for strategic decisions

✅ Planning and leading accurate brand forecasting, supply, and demand follow-up

✅ Developing and leading impactful partnerships with healthcare professionals (HCPs) and other external stakeholders

✅ Empowering and supporting field teams (PJPs) to implement the therapeutic area strategy aligned with the "triple win"

✅ Adhering strictly to all SOPs, the Code of Conduct, and relevant regulations

ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, with a focus on specialty medicines. It involves working closely with cross-functional teams and external stakeholders to drive brand success and customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 5-10+ years of progressive marketing experience within the pharmaceutical industry, with significant preference for experience in Specialty Medicines

Required Skills:

• Proven strengths in strategic planning, project management, communication, logical thinking, analytical skills, and decisive decision-making
• Outstanding collaborative working abilities and superior communication skills for effective teamwork
• High learning agility and flexibility to adopt fast-changing internal/external environments
• Business-level English proficiency

Preferred Skills:

• Experience in the ophthalmology therapeutic area
• Fluency in Korean

ASSUMPTION: Candidates should have a strong background in marketing within the pharmaceutical industry, with a focus on specialty medicines. They should possess excellent strategic planning, project management, and communication skills, as well as the ability to work effectively in a cross-functional team environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Partner role in South Korea with 5-10 years of experience, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, retirement plans, and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Global), with a significant presence in South Korea

Founded: 1896, with a strong history and reputation in the pharmaceutical and biotechnology industries

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives
• The company is the world's largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
• Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Great place to work
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare
• Diabetes care
• Genomics
• Healthcare technology
• Big data

Company Website: careers.roche.com

ASSUMPTION: Roche is a well-established company with a strong global presence and a reputation for innovation and quality in the pharmaceutical and biotechnology industries. The company offers a dynamic and inclusive work environment, with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Affiliate Marketing Manager for Roche Pharma Korea

Work Arrangement: On-site, with the possibility of occasional remote work based on business needs

Growth Opportunities:

• Progression to a senior marketing role or management position within the company
• Expansion of responsibilities and leadership opportunities as the company grows and evolves
• Access to professional development and training programs to enhance skills and knowledge

ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on driving brand success and customer engagement in the ophthalmology therapeutic area.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Seoul, South Korea

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and modern infrastructure
• Seoul is a major hub for the technology, finance, and healthcare industries

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs

ASSUMPTION: The office environment is modern, collaborative, and well-equipped, with a focus on employee comfort and productivity. The location in Seoul offers easy access to public transportation, cultural attractions, and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Cross-functional collaboration and stakeholder management
• Industry knowledge and understanding of the ophthalmology therapeutic area

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the ophthalmology therapeutic area and the company's products
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and leadership potential

ATS Keywords: Marketing, Brand Strategy, Customer Engagement, Project Management, Stakeholder Management, Pharmaceutical Industry, Ophthalmology, Roche

ASSUMPTION: The application process involves several stages, with a focus on assessing the candidate's strategic thinking, communication abilities, and industry knowledge. Successful candidates will demonstrate a strong understanding of the role, the company, and the ophthalmology therapeutic area.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Veeva)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and CRM software, as well as familiarity with marketing automation and data visualization tools. Candidates should have strong computer literacy and be comfortable using various software applications to manage projects and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Courage
• Collaboration
• Innovation

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on driving results and achieving goals
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you align with Roche's patient-focused values and commitment to improving people's lives?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have a proven track record of driving results and achieving goals in a marketing role within the pharmaceutical industry?

ASSUMPTION: Roche values a diverse and inclusive work environment, with a strong focus on patient focus, integrity, courage, collaboration, and innovation. Successful candidates will demonstrate a strong alignment with these values and a commitment to driving results and achieving goals in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the market and regulatory landscape
• Navigating a large, global organization with complex structures and processes

ASSUMPTION: This role presents unique challenges, including managing multiple projects and stakeholders, working in a fast-paced environment, and adapting to changes in the market and regulatory landscape. Successful candidates will possess strong project management, communication, and adaptability skills to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other marketing roles in the pharmaceutical industry, this role places a greater emphasis on strategic planning, project management, and cross-functional collaboration
• Unlike other roles, this position focuses specifically on the ophthalmology therapeutic area and requires a strong understanding of the relevant market and customer dynamics
• Career progression in this role may lead to senior marketing or management positions within the company, with opportunities for growth and development

ASSUMPTION: This role offers unique opportunities for career growth and development within the company, with a focus on driving brand success and customer engagement in the ophthalmology therapeutic area. Compared to other marketing roles in the pharmaceutical industry, this position requires strong strategic planning, project management, and cross-functional collaboration skills.

📝 Sample Projects

• Developing and executing a successful brand launch campaign for a new ophthalmology product
• Conducting market research and customer segmentation analysis to inform brand strategy and messaging
• Managing a team of marketing professionals to execute a large-scale customer engagement event

ASSUMPTION: These sample projects demonstrate the strategic planning, project management, and cross-functional collaboration skills required for success in this role. Candidates should be prepared to discuss their relevant experiences and accomplishments during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision and strategy for the ophthalmology therapeutic area?
• How does this role fit into the overall marketing and brand strategy for Roche Pharma Korea?
• What are the key priorities and objectives for this role in the first 90 days?
• How does Roche support the professional growth and development of its marketing employees?
• What are the key challenges and opportunities facing the ophthalmology therapeutic area in the South Korean market?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the ophthalmology therapeutic area. They demonstrate the candidate's interest in and understanding of the role, as well as their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and leadership potential
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.