📌 Core Information
🔹 Job Title: Marketing Partner Specialist
🔹 Company: Rockwell Automation
🔹 Location: Santa Fe, Mexico City
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing an understanding of Rockwell Automation (RA) partner go-to-market (GTM) programs, customer segments, industries, and partners
- Supporting partners with tools and enabling campaigns to support demand generation strategies
- Managing daily activities to ensure smooth and productive partner relationships
- Collaborating with internal partner teams and participating in strategic planning discussions
- Monitoring performance and driving reviews to improve and address challenges
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on partner management and marketing enablement.
📋 Key Responsibilities
✅ Manage the co-marketing program, inclusive of tools, processes, and reporting to drive demand
✅ Create standard operating procedures (SOPs) for processes touching partner marketing
✅ Measure effectiveness of programs and campaigns, including lead management
✅ Track content usage
✅ Participate in strategic planning discussions with executive marketing and sales partner management teams to give input into integrated partner marketing plans
✅ Support quarterly reviews with partners
✅ Work closely with the Market Access team and territory team at RA to identify business priorities
✅ Support joint marketing plans with partners
✅ Work with RA global marketing to improve effectiveness and drive results
✅ Support partner marketing onboarding and enablement
✅ Support premier North American company events beforehand, onsite, and post-event
✅ Participate in partner communication activities
✅ Promote teamwork and collaboration across multiple functions and business units, always with the partner/customer in mind
ASSUMPTION: This role requires a high level of organization, planning, and execution skills to manage multiple priorities and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a relevant field of study
Experience: 5+ years of relevant work experience in partner or alliance marketing, solution marketing, demand generation in industrial or high-tech companies
Required Skills:
- Proven success in marketing roles that are partner-facing and field-facing
- Business partnering capability to get alignment with sales organization and partners on marketing plan
- Ability to navigate and resolve complex situations involving multiple stakeholders
- Advanced planning and organization capabilities for execution of priorities
- Able to balance between providing strategic oversight and hands-on execution
- English Fluency
- Ability to travel regionally
- Familiarity with ZiftOne, Salesforce CRM, and PowerBI. Other marketing tech stack experience.
- Experience in a business-to-business (B2B) environment, products/services required; software experience.
Preferred Skills:
- Experience in the industrial automation or manufacturing industry
- Fluency in Spanish
ASSUMPTION: Given the hybrid nature of the role, candidates should be comfortable working in an office environment and collaborating with on-site teams.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year (Estimated based on industry standards for a Marketing Partner Specialist with 5-10 years of experience)
Benefits:
- Health Insurance
- Pension Plan
- Savings Fund
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. They operate in the automation machinery manufacturing industry.
Company Size: Rockwell Automation has 10,001+ employees, making it a large enterprise with a significant global presence.
Founded: Rockwell Automation was founded in 1903 and has a rich history in industrial automation and control systems.
Company Description:
- Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile.
- Their innovative solutions help customers improve productivity, quality, and safety in their operations.
- With more than 28,000 employees worldwide, Rockwell Automation is committed to making the world better every day.
Company Specialties:
- Industrial Automation
- Manufacturing
- Safety Products
- Automation Systems
- Drives
Company Website: www.rockwellautomation.com
ASSUMPTION: Rockwell Automation's extensive experience and global presence provide a stable and well-resourced environment for employees to grow and succeed.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Partner Specialist reports directly to the Director Marketing Americas.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific office location is Santa Fe, Mexico City.
Growth Opportunities:
- Expanding skills and expertise in partner marketing and marketing enablement
- Gaining experience working with a global technology leader in the industrial automation industry
- Potential for career progression within Rockwell Automation's marketing organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Santa Fe, Mexico City
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people.
- The city is a major cultural, financial, and political center in North America.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: Mexico City offers a vibrant and dynamic work environment, with a rich cultural scene and numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Director Marketing Americas
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience
- Partner management skills
- Strategic thinking and planning
- Communication and collaboration skills
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in partner marketing and demand generation.
- Be prepared to discuss specific examples of your experience managing partner relationships and driving demand generation strategies.
- Demonstrate your understanding of Rockwell Automation's business and the industrial automation industry.
ATS Keywords: Partner Marketing, Demand Generation, Campaign Management, Lead Management, Strategic Planning, Business Prioritization, Collaboration, Communication, Marketing Tools, Performance Monitoring, Event Support, Onboarding, Execution, Problem Solving, Sales Alignment, B2B Marketing
ASSUMPTION: Rockwell Automation's application process is designed to assess candidates' skills and fit for the role, with a focus on marketing expertise and partner management experience.
🛠️ Tools & Technologies
- ZiftOne
- Salesforce CRM
- PowerBI
- Other marketing tech stack tools
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not always required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- One Rockwell Automation
- Performance Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on execution?
- Are you adaptable and responsive to change?
ASSUMPTION: Rockwell Automation values a strong cultural fit, with a focus on collaboration, innovation, and customer focus.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Navigating complex situations involving multiple stakeholders
- Balancing strategic oversight with hands-on execution
- Adapting to a hybrid work environment and collaborating effectively with on-site teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on prioritization and execution.
📈 Similar Roles Comparison
- This role is similar to a Partner Marketing Manager or Alliance Marketing Manager in other organizations, with a focus on driving demand generation strategies with partners.
- However, this role is unique in its focus on the industrial automation industry and Rockwell Automation's specific partner ecosystem.
- Career progression in this role could lead to opportunities in marketing management or strategic marketing roles within Rockwell Automation.
ASSUMPTION: While this role shares similarities with other partner marketing roles, its unique focus on the industrial automation industry and Rockwell Automation's partner ecosystem sets it apart.
📝 Sample Projects
- Developing and executing a joint marketing plan with a strategic partner to drive demand for Rockwell Automation's products and services
- Managing the onboarding process for a new partner, including the creation of SOPs and the provision of marketing enablement resources
- Analyzing campaign performance data to identify trends and optimize future marketing efforts
ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic and tactical nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical partner marketing plan and how it is developed and executed?
- How does the Marketing Partner Specialist role collaborate with the internal partner team (Market Access) and the territory team at Rockwell Automation?
- What are the key priorities for this role in the first 90 days?
- How does Rockwell Automation support the growth and development of its employees in this role?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, collaboration, priorities, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://rockwellautomation.wd1.myworkdayjobs.com/External_Rockwell_Automation/job/Mexico-City-Mexico/Marketing-Partner-Specialist_R25-3538
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in partner marketing and demand generation.
- Prepare for interviews by researching Rockwell Automation's business and the industrial automation industry.
- If selected for an interview, be prepared to discuss specific examples of your experience managing partner relationships and driving demand generation strategies.
- Follow up with the recruiter after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
