Marketing & Partnership Executive (Asia and Indian Market)

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📌 Core Information

🔹 Job Title: Marketing & Partnership Executive (Asia and Indian Market)

🔹 Company: LOTTE Travel Retail Singapore

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning and executing end-to-end marketing campaigns
• Conducting promotion briefings with internal stakeholders
• Liaising between Changi Airport Group (CAG) and frontline staff
• Evaluating campaign performance and submitting reports

ASSUMPTION: The job overview suggests a high level of interaction with both internal and external partners, indicating a blended role of planning, execution, and analysis.

📋 Key Responsibilities

✅ Plan and execute end-to-end marketing campaigns

✅ Conduct promotion briefings with internal stakeholders

✅ Act as a liaison between CAG and frontline staff

✅ Conduct thorough research on market data and consumer behavior

✅ Proactively engage with potential partners for collaborations

✅ Evaluate campaign performance using various metrics

✅ Work closely with India market partners to drive store footfall

✅ Write and proof-read marketing copy in Indian and English

✅ Prepare creative briefs for creative agencies

✅ Manage invoicing, contracts, and budget tracking

✅ Provide administrative support to Omni-Channel team

✅ Report to the immediate supervisor/manager as assigned

ASSUMPTION: Responsibilities suggest a collaborative and multi-disciplinary role with a mix of creative and analytical duties, targeting both Indian and broader Asian markets.

🎯 Required Qualifications

Education: Bachelor's degree (or equivalent) in Marketing, Mass Communications, or a related field

Experience: Minimum 2 years of marketing experience, preferably in Spirits & Wine Retail or Travel Retail

Required Skills:

• Proficiency in Indian and English languages
• Excellent interpersonal and organizational skills
• Attention to detail and accuracy

Preferred Skills:

• Experience in Spirits & Wine Retail
• Experience in Travel Retail

ASSUMPTION: Qualifications indicate a preference for candidates with experience in consumer-focused retail sectors and require multilingual communication skills for broader market reach.

💰 Compensation & Benefits

Salary Range: Commensurate with relevant work experience

Benefits:

• Annual leave: 14 to 18 days
• Medical outpatient insurance coverage
• Group hospitalization and surgery insurance
• Group dental insurance
• Performance bonuses based on company and individual performance

Working Hours: 40 hours per week with on-site work arrangement

ASSUMPTION: While the salary range is not specified, the compensation package includes a competitive range of benefits, aligning with industry norms.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically travel retail, positioning LOTTE as a global leader

Company Size: 201-500 employees, allowing for a balance between corporate structure and individual contribution

Founded: 2019, with a rapid expansion in global travel retail

Company Description:

• Leader in the duty-free retail industry for over 40 years
• Operates leading duty-free stores in various strategic global locations
• Approximately 19 stores at Changi Airport, Singapore

Company Specialties:

• Duty-free retail
• Travel retail
• Global brand presence

Company Website: https://lotte-travel-retail-singapore.workable.com/

ASSUMPTION: The company context indicates a strong emphasis on growth and market leadership, suggesting ample opportunities for career advancement within a robust and expanding global brand.

📊 Role Analysis

Career Level: Mid-level position offering opportunities for growth and specialization in marketing and partnerships

Reporting Structure: The role reports directly to a supervisor/manager, indicating a clear hierarchical structure

Work Arrangement: On-site role focused on in-person collaboration and market engagement

Growth Opportunities:

• Expand expertise in international marketing strategies
• Develop skills in managing multicultural teams and partners
• Potential for leadership roles in regional marketing expansion

ASSUMPTION: This role offers a balance of responsibility and growth potential, beneficial for professionals looking to advance in an international retail setting.

🌍 Location & Work Environment

Office Type: Modern office with a focus on collaborative spaces and retail environment engagement

Office Location(s): Located within Singapore’s Changi Airport, providing a vibrant retail hub

Geographic Context:

• Strategically positioned in a major international airport
• Access to a diverse and multicultural consumer base
• Exposure to international retail and marketing practices

Work Schedule: Standard 40-hour work week with possible variations during campaigns or events

ASSUMPTION: The work environment is highly dynamic, with a strong emphasis on multicultural interaction and dealing with a high-paced retail setting.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• First-round interview focusing on role fit and skills
• Technical assessment of marketing knowledge and case studies

Key Assessment Areas:

• Marketing strategy and execution capabilities
• Communication proficiency in Indian and English
• Ability to manage cross-cultural campaigns

Application Tips:

• Highlight relevant marketing experience in retail or travel sectors
• Demonstrate proficiency in bilingual communication
• Showcase critical and creative thinking in past campaign successes

ATS Keywords: Marketing Campaigns, Market Research, Collaboration, Performance Evaluation, Content Writing, Budget Tracking

ASSUMPTION: The recruitment process involves a detailed evaluation of both strategic marketing abilities and multilingual communication skills, suited for diverse market interactions.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel with V-lookups and Pivot Tables)
• Social Media and Digital Marketing Platforms
• CRM and Campaign Management Tools

ASSUMPTION: Familiarity with digital and social platforms is essential for executing and evaluating contemporary marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation and market leadership
• Commitment to customer satisfaction
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced
• Emphasis on multicultural collaboration
• Analytical but creatively flexible approach

Self-Assessment Questions:

• Am I comfortable working in a fast-paced retail environment?
• Do I possess strong bilingual communication skills suitable for diverse markets?
• Can I adapt creatively to new market challenges?

ASSUMPTION: The cultural fit suggests alignment with a highly dynamic, customer-centric approach, prioritizing innovation and teamwork.

⚠️ Potential Challenges

• Managing complex regional marketing campaigns across cultures
• Balancing creative and analytical marketing demands
• Ensuring alignment with brand standards in different cultural contexts
• Adapting to dynamic changes in market trends and consumer behavior

ASSUMPTION: Challenges are inherent in a role that spans diverse markets and requires balancing creativity with precision in execution.

📈 Similar Roles Comparison

• Roles in travel retail often require similar bilingual and cross-cultural skills
• Comparatively, positions in spirits and wine retail may focus more on product-specific marketing
• Positions in diverse Asian markets may offer regional expertise development

ASSUMPTION: Similar roles may emphasize regional expertise, reflecting both the global outreach of the company and the specialized local market strategies.

📝 Sample Projects

• Development of a comprehensive marketing plan for new store openings
• Collaborative campaigns with financial institutions targeting travel shoppers
• Analytical reports on campaign efficiency and market impact

ASSUMPTION: Projects focus on both independent and collaborative efforts, showcasing the varied nature and scope of responsibilities.

❓ Key Questions to Ask During Interview

• What strategies does LOTTE employ to remain a leader in travel retail?
• How does the company foster innovation in marketing strategies?
• What are the performance metrics used to evaluate campaign success?
• How does the company support employees in cross-cultural projects?
• What opportunities exist for professional growth and skill enhancement?

ASSUMPTION: These questions help assess the alignment of prospective employees with LOTTE's strategic vision and operational support mechanisms.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for potential case studies and scenario-based interviews
• Highlight your cross-cultural communication and marketing skills
• Gather testimonials or references from past projects
• Keep your resume focused on relevant skills and experiences

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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