📌 Core Information
🔹 Job Title: Marketing Partnership Manager - Japan
🔹 Company: Netflix
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing partnership strategies to drive business impact for Netflix in Japan
- Collaborating with internal stakeholders and external partners to maximize customer acquisition
- Evaluating campaign performance and defining corrective actions to improve effectiveness and results
- Building long-term relationships with distribution partners to drive incremental business growth for both parties
ASSUMPTION: This role requires a strategic mindset, strong business acumen, and excellent communication skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Support Director of MP to create and execute Marketing Partnership strategies that align with business objectives
✅ Work with internal stakeholders and outside partners to identify business growth opportunities and develop effective marketing strategies and tactics to achieve business objectives for Netflix
✅ Lead and own partner marketing campaigns from ideation to execution
✅ Work closely with partners and internal stakeholders to plan and execute full-funnel campaigns to maximize the acquisition of new customers
✅ Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results
✅ Develop a long-term relationship and marketing strategies with our distribution partners’ Marketing teams to drive incremental business growth for both
ASSUMPTION: This role involves managing multiple projects simultaneously, working independently, and collaborating with various stakeholders across different disciplines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in a consumer marketing role with a reputable brand or agency
Required Skills:
- Proven experience leading and executing large-scale integrated marketing campaigns
- Strong business acumen and ability to analyze and apply data to marketing strategy and goals
- Proven record of strong negotiation skills with an ability to develop rapport and translate established business partner relationships to programs that impact the business
- Exemplary communication and interpersonal skills, strong capabilities in managing external and internal stakeholders from different disciplines such as business development, creative, marketing, content, and PR
- Ability to manage multiple time-sensitive projects simultaneously, working both independently and in close collaboration with a wide variety of stakeholders
- Strong cross-team collaboration skills and ability to promote innovation through a creative collaboration process that transforms different inputs into one actionable output
Preferred Skills:
- Experience in partnerships marketing
ASSUMPTION: Fluency in Japanese and English is required for this role due to the location and nature of the work.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Manager role in Japan with 10+ years of experience is ¥12,000,000 - ¥18,000,000 per year. This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off policies, including vacation, sick leave, and parental leave
- Employee assistance program and wellness resources
- On-site gyms and fitness classes (where available)
Working Hours: Full-time position with standard business hours (9:00 AM - 6:00 PM JST) and occasional travel to meet with partners
ASSUMPTION: Netflix is known for its competitive compensation packages and comprehensive benefits for full-time employees.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1997
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages
- Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time
- Netflix is committed to inclusion, recognizing that diversity builds stronger teams
Company Specialties:
- Revolutionizing the way people watch TV shows and movies!
Company Website: https://jobs.netflix.com?utm_campaign=LIHomePage&utm_source=linkedin
ASSUMPTION: Netflix is a well-established company with a strong focus on innovation, creativity, and inclusion.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant responsibility and impact on business growth
Reporting Structure: Reports directly to the Director of Marketing Partnerships, Japan
Work Arrangement: On-site with occasional travel to meet with partners
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing Partnerships team or explore other opportunities within Netflix's global marketing organization
- Ability to gain experience working with a wide range of partners and internal stakeholders, fostering professional development and networking
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on Netflix's business in Japan.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities such as gyms and cafes (where available)
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant entertainment industry, providing ample opportunities for partnerships and collaboration
- Japan is a critical market for Netflix, with a large and growing subscriber base
- Tokyo offers a high quality of life, with excellent dining, cultural, and recreational options
Work Schedule: Standard business hours with occasional overtime and travel
ASSUMPTION: The work environment at Netflix is fast-paced, dynamic, and collaborative, with a strong focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Netflix's values
- Domain expertise in marketing and partnerships
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Netflix's business and the Japanese market in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing strategy, partnership marketing, consumer acquisition, campaign management, data analysis, negotiation skills, communication skills, interpersonal skills, stakeholder management, cross-team collaboration, creativity, agility, judgment, flexibility, bilingual (Japanese and English)
ASSUMPTION: Netflix's application process is thorough and designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketo or other marketing automation platforms
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Netflix uses industry-standard tools and technologies for marketing and data analysis, with a focus on collaboration and efficiency.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Curiosity
- Selflessness
- Collaboration
- Impact
Work Style:
- Entrepreneurial and selfless collaborator
- Able to give and receive feedback positively
- Able to think and act with agility
- Demonstrates strong judgment in the face of ambiguity
- Flexible and adaptive to evolve the role based on business needs
Self-Assessment Questions:
- How do you approach building relationships with partners and internal stakeholders to drive business growth?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market, and how did you approach it?
- How do you balance the need for creativity and innovation with the need for data-driven decision-making in your marketing strategies?
ASSUMPTION: Netflix values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and impact.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Navigating a fast-paced, dynamic work environment with frequent changes and priorities
- Building and maintaining strong relationships with external partners and internal stakeholders
- Adapting to a hybrid or fully remote work environment, if applicable
ASSUMPTION: These challenges require strong project management skills, adaptability, and excellent communication and interpersonal skills to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing partnerships within the entertainment industry, with a specific emphasis on the Japanese market
- Similar roles in other industries may have different partner types, market dynamics, and competitive landscapes
- Career progression in this role may involve moving into a leadership position within the Marketing Partnerships team or exploring other opportunities within Netflix's global marketing organization
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing partnerships within the entertainment industry and make a significant impact on Netflix's business in Japan.
📝 Sample Projects
- Developing and executing a marketing campaign with a major mobile carrier to drive new customer acquisition and retention
- Collaborating with an electronics manufacturer to create co-branded content and promotions to showcase Netflix's integration with their smart TVs
- Partnering with a streaming service to create a bundled offering that drives mutual customer growth and revenue
ASSUMPTION: These sample projects illustrate the breadth and depth of marketing partnership opportunities within Netflix's business in Japan.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Marketing Partnerships team in Japan, and how can this role help address them?
- How does this role collaborate with other teams within Netflix, such as content, product, and business development?
- What opportunities exist for growth and development within this role and the Marketing Partnerships team?
- How does Netflix approach partnerships with external vendors and agencies, and what role does this position play in those relationships?
- What is the work-life balance like for this role, and how does Netflix support employees' well-being and personal growth?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and show that you have thought critically about the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Netflix's business and the Japanese market to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
