📌 Core Information
🔹 Job Title: Marketing & Partnerships Coordinator
🔹 Company: TO Live
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site (Hybrid)
🔹 Category: Entertainment Providers
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives and managing client relationships
- Collaborating with various departments and team members
- Ensuring timely fulfillment of marketing deliverables
- Assisting with community outreach and day-to-day operations
- Working with a variety of departments and team members, including the Director of Indigenous Affairs and the Indigenous Cultural Curator
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize projects. The ideal candidate will have a passion for the performing arts and a commitment to supporting Indigenous-led programming and events.
📋 Key Responsibilities
✅ Partner & Outreach Management (50%):
- Assist the Marketing Manager with onboarding new rental clients, partners, and management of ongoing projects
- Maintain professional communication with clients and partners via email, virtual meetings, and phone
- Ensure marketing support deliverables are fulfilled in a timely manner and in accordance with contract requirements
- Guide rental clients and partners through creative specs required for content publishing on TO Live channels
- Maintain and manage a list of partners and artistic organizations, proactively coordinating cross-promotional opportunities
- Assist Marketing Manager with on-site cross-promotional support at events and festivals as required
✅ Creative Project Management (25%):
- Assist with the sourcing of marketing materials from creative partners and help manage approvals for content pieces in production
- Manage the execution of creative deliverables within established budgets and tight timelines
- Gather feedback from multiple stakeholders and work closely with the graphic designer on the implementation of requested changes
- Keep track of all invoices and documents, working closely with the marketing specialist to ensure project budgets are on track
✅ Content & Web (25%)
- Support the Sr. Content Marketing Manager with the creation and distribution of email marketing campaigns
- Review and ensure marketing collateral does not contain errors before it goes into market
- Create new website pages and update existing web pages, following standards for quality assurance
- Support the social media and web coordinator on the scheduling and managing of social posts as required
ASSUMPTION: The role involves a mix of administrative tasks, project management, and creative support. Strong organizational skills, attention to detail, and the ability to multitask and prioritize projects are essential for success in this role.
🎯 Required Qualifications
Education: Post-secondary degree, diploma, or lived experience-equivalent in marketing, business administration, or a relevant discipline
Experience: 2-3 years of experience in a similar position or environment
Required Skills:
- Proficiency in Microsoft Office Suite (Word, Outlook, Excel)
- Strong understanding of content management platforms (Drupal, Webflow, WordPress) and website management
- Strong interpersonal skills, both internally and externally
- Excellent oral and written communication skills and keen attention to detail
- Ability to anticipate, understand, articulate, and respond to the needs of the department to meet or exceed their expectations
- Ability to work cooperatively and effectively with others to set goals, resolve problems, and make decisions to enhance organizational effectiveness
- Ability to undertake self-directed tasks when necessary and multi-task and follow up
Preferred Skills:
- Prior experience with project management platforms (Asana, Monday, Wrike, Trello)
ASSUMPTION: The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a team environment. Previous experience in the performing arts industry or working with Indigenous communities is an asset.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 CAD per year (Based on industry standards for a Marketing Coordinator role in Toronto with 2-5 years of experience)
Benefits:
- Comprehensive wellness package, including vacation, personal, and sick days
- Company-paid health and dental insurance from the first day of employment
- Participation in a pension plan from the first day of employment
- Access to the Arts Workers Reciprocal Program
Working Hours: Full-time (37.5 hours per week), with flexibility in hours and schedules, including work on nights and weekends as required
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Coordinator role in Toronto with 2-5 years of experience. The benefits package is competitive and designed to support the well-being of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 201-500 employees
Founded: 2015 (as TO Live, but the organization operates three iconic venues with a history dating back to the 1960s)
Company Description:
- TO Live connects three of Toronto’s most iconic theatres: Meridian Hall, St. Lawrence Centre for the Arts, and Meridian Arts Centre
- Presents a full range of performing arts, theatrical and concert events, family programs, and free community events
- Activates creative spaces to elevate artistic potential and reflect the full breadth of Toronto’s diversity through creative expression
- A City of Toronto agency with a mission to connect audiences and communities with inspiring local and international artists
Company Specialties:
- Theatre
- Corporate events
- Performing arts
- Concerts
- Music
- Event space
- Entertainment
- And arts
Company Website: www.TOLive.com
ASSUMPTION: TO Live is a well-established organization in the entertainment industry, with a strong commitment to supporting and promoting the performing arts in Toronto. The company offers a unique opportunity to work in a dynamic and creative environment, with a focus on community engagement and Indigenous-led programming.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (on-site with flexibility for remote work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-profile events and collaborate with prominent artists and cultural organizations
- Possibility to transition into a full-time remote role, depending on the organization's future policies
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing, project management, and community engagement within the performing arts industry. With a strong commitment to Indigenous-led programming and community outreach, TO Live provides a supportive and inclusive work environment that encourages professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with flexibility for remote work)
Office Location(s): 1 Front St E, Toronto, Ontario M5E 1B2, CA; 5040 Yonge St, Toronto, Ontario M2N 6R8, CA; 27 Front St E, Toronto, Ontario M5E 1B4, CA
Geographic Context:
- Toronto is the capital city of the province of Ontario, with a population of over 2.9 million
- Known for its multiculturalism, vibrant arts scene, and diverse neighborhoods
- Offers a wide range of entertainment, cultural, and recreational activities
Work Schedule: Full-time (37.5 hours per week), with flexibility in hours and schedules, including work on nights and weekends as required
ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with a strong emphasis on the performing arts and entertainment industry. The city's diverse neighborhoods and vibrant cultural scene provide a unique backdrop for the Marketing & Partnerships Coordinator role at TO Live.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the TO Live careers website
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing or another senior leader
- Reference checks and background verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal
- Problem-solving abilities and critical thinking
- Cultural competency and understanding of Indigenous-led programming
- Project management skills and attention to detail
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for the performing arts and commitment to supporting Indigenous-led programming
- Showcase your ability to multitask, prioritize projects, and work effectively in a team environment
- Prepare questions about the role, the team, and the organization to ask during the interview
ATS Keywords: Marketing, Partnerships, Community Outreach, Project Management, Client Relationship Management, Content Creation, Web Management, Email Marketing, Social Media Management, Interpersonal Skills, Communication Skills, Attention to Detail, Collaboration, Problem Solving, Self-Directed Tasks, Multi-Tasking, Performing Arts, Indigenous Programming, Cultural Competency
ASSUMPTION: The application process for the Marketing & Partnerships Coordinator role at TO Live is designed to assess candidates' skills, experiences, and cultural fit for the organization. With a strong commitment to Indigenous-led programming and community engagement, TO Live seeks candidates who are passionate about the performing arts and dedicated to supporting the organization's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Outlook, Excel)
- Content management platforms (Drupal, Webflow, WordPress)
- Project management platforms (Asana, Monday, Wrike, Trello)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (Mailchimp, Constant Contact, Campaign Monitor)
- Graphic design software (Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The Marketing & Partnerships Coordinator role at TO Live requires proficiency in a variety of tools and technologies, including project management platforms, content management systems, and marketing software. Candidates should have a strong understanding of these tools and be able to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusion and diversity
- Excellence in artistic and organizational standards
- Collaboration and partnerships
- Community engagement and impact
- Accountability and transparency
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Creative and innovative
- Committed to supporting Indigenous-led programming and community engagement
Self-Assessment Questions:
- How do your personal values align with TO Live's organizational values?
- Can you provide an example of a time when you demonstrated cultural competency and understanding of Indigenous-led programming?
- How do you approach multitasking and prioritizing projects in a dynamic work environment?
- Can you describe a situation where you had to adapt to a significant change or challenge, and how did you handle it?
- How do you ensure that your work maintains a high level of quality and attention to detail, even when juggling multiple projects and deadlines?
ASSUMPTION: TO Live seeks candidates who are passionate about the performing arts, committed to supporting Indigenous-led programming, and dedicated to upholding the organization's values and mission. With a dynamic and collaborative work environment, TO Live encourages applicants to assess their cultural fit and personal values before applying for the Marketing & Partnerships Coordinator role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of clients, partners, and stakeholders
- Adapting to changes in project scope, priorities, or timelines
- Balancing administrative tasks with creative and strategic responsibilities
- Working in a fast-paced and sometimes high-pressure environment
- Navigating the unique cultural and community engagement aspects of the role
ASSUMPTION: The Marketing & Partnerships Coordinator role at TO Live presents a unique set of challenges, requiring candidates to be adaptable, organized, and committed to supporting the organization's mission and values. With a strong focus on Indigenous-led programming and community engagement, TO Live seeks candidates who are passionate about the performing arts and dedicated to overcoming these challenges to drive success in the role.
📈 Similar Roles Comparison
- Compared to other marketing coordinator roles, this position offers a unique opportunity to work in the performing arts industry and support Indigenous-led programming
- Unlike other roles, this position requires a strong understanding of cultural competency and the ability to work effectively with Indigenous communities
- This role offers a broader range of responsibilities, including community outreach, project management, and client relationship management, compared to more specialized marketing roles
- Career path comparison: This role provides a strong foundation for a career in marketing, project management, or community engagement within the performing arts industry, with opportunities for growth and advancement within the organization
ASSUMPTION: The Marketing & Partnerships Coordinator role at TO Live is unique in its focus on Indigenous-led programming and community engagement, offering a distinctive set of challenges and opportunities compared to other marketing coordinator roles. With a strong commitment to supporting the performing arts and promoting cultural diversity, TO Live provides a supportive and inclusive work environment that encourages professional growth and development.
📝 Sample Projects
- Planning and executing a successful Indigenous-led concert series, including artist outreach, event promotion, and day-of-event management
- Developing and implementing a comprehensive marketing strategy for a major theatrical production, including print and digital advertising, social media campaigns, and community engagement initiatives
- Managing the creation and distribution of email marketing campaigns for various events and programs, ensuring brand consistency and timely delivery
- Collaborating with the graphic designer to create visually appealing and on-brand marketing materials, such as posters, flyers, and social media graphics
- Assisting with the planning and execution of community outreach events, such as open houses, artist talks, and workshops, to engage audiences and promote TO Live's programming
ASSUMPTION: The Marketing & Partnerships Coordinator role at TO Live offers a diverse range of projects, allowing candidates to gain experience in various aspects of marketing, project management, and community engagement within the performing arts industry. With a strong focus on Indigenous-led programming and community outreach, TO Live provides a unique opportunity to work on high-profile events and collaborate with prominent artists and cultural organizations.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does TO Live support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
- How does TO Live measure the success of its marketing campaigns and initiatives?
- Can you provide an example of a time when the marketing team had to adapt to a significant change or challenge, and how did you handle it?
- How does TO Live engage with and support the local Indigenous community, and what role does this play in the organization's mission and programming?
- What opportunities are there for growth and advancement within the marketing department and the organization as a whole?
ASSUMPTION: The interview process for the Marketing & Partnerships Coordinator role at TO Live is designed to assess candidates' skills, experiences, and cultural fit for the organization. With a strong commitment to Indigenous-led programming and community engagement, TO Live seeks candidates who are passionate about the performing arts and dedicated to supporting the organization's mission and values. By asking thoughtful and insightful questions, candidates can demonstrate their interest in the role and their understanding of the organization's unique culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TO Live careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions about the role, the team, and the organization to ask during the interview
- Follow up with the hiring manager or HR department after the interview to express your interest in the position and reiterate your qualifications
- If selected for the final round, be prepared to provide references and participate in a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
