📌 Core Information
🔹 Job Title: Marketing Partnerships Executive
🔹 Company: Global
🔹 Location: Leicester Square - London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing partnerships for Global's radio brands
- Activating marketing partnerships through events and media collaborations
- Managing the diary and administrative support for the Managing Director
- Working collaboratively with various stakeholders to deliver exciting marketing opportunities
ASSUMPTION: This role requires a strong background in brand marketing, ideally within the media or entertainment sector, and a passion for creativity and innovation.
📋 Key Responsibilities
✅ Marketing Partnerships Strategy & Delivery: Deliver outstanding and impactful marketing and media partnerships that help Global's brands engage with new audiences (75% of role)
- Develop and implement marketing partnerships strategy for Global's radio brands
- Identify and develop impactful marketing and media partnership opportunities
- Coordinate and activate marketing partnership delivery, including at events and through media partnerships
- Oversee the creative development and branding of partnership assets
- Operate as a brand guardian in the execution of partnerships and oversee partner creative approvals
- Evaluate partnership success and identify growth opportunities
- Support accurate monthly budget tracking and invoicing for partnership activity
- Work closely with Commercial, Legal, and Programming to create and execute partnership agreements
- Maintain strong relationships with existing partners and proactively identify new opportunities
✅ Operational support: Manage the diary of the Managing Director and provide ad-hoc administrative support on team and company initiatives (25% of role)
- Manage the diary using insight, relationships, and decision-making skills for rescheduling
- Organize and support internal and external meetings, including setting up refreshments, coordinating guest invitations, and booking meeting rooms and AV equipment
- Arrange travel, agendas, accommodation, and entertainment for the MD as required
- Deliver administration support to the MD, including preparing documents, finance PO and expense claims, briefing notes, legal contract approvals, and working with suppliers to arrange events, gifts, prizes, etc.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and projects while working to tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in brand marketing, ideally within the media or entertainment sector
Required Skills:
- Proven experience in brand marketing, with a strong focus on partnerships and events
- Excellent communication and stakeholder management skills
- Strong planning and organizational skills, with the ability to prioritize multiple tasks and projects
- Excellent attention to detail and numeracy skills
- Ability to handle private and sensitive information with integrity and discretion
- Resilience, tenacity, and agility
Preferred Skills:
- Experience with diary management software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience with diary management software and fluency in additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level marketing role in London)
Benefits:
- Competitive salary and bonus structure
- Generous pension contributions
- Private healthcare and dental insurance
- 25 days' annual leave (increasing with service)
- Flexible working arrangements
- Employee assistance program
- Access to exclusive events and experiences
Working Hours: Full-time (37.5 hours per week), Monday - Friday, with flexibility for event coverage
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Global is the UK and Europe’s largest Radio and Outdoor company, home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player. It is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population.
Company Size: Large (1,001-5,000 employees)
Global's large size allows it to offer extensive resources and opportunities for career growth, as well as a diverse and inclusive work environment.
Founded: 2007
Global was founded in 2007 and has since grown to become one of the leading media and entertainment companies in the UK and Europe.
Company Description:
- Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player
- Its extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters, and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities
- On-air, on Global Player, and with its outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone
Company Specialties:
- Radio
- Media
- Airtime
- Sponsorship
- Promotions
- Broadcast technology
- Interactive
- Talent
- Entertainment
- Live events
- Sales
- Outdoor
- OOH
- Outdoor advertising
- And technology
Company Website: http://www.global.com
ASSUMPTION: Global's extensive reach and portfolio make it an attractive employer for individuals seeking a challenging and rewarding career in the media and entertainment industry.
📊 Role Analysis
Career Level: Mid-Level
The Marketing Partnerships Executive role is suitable for an experienced marketing professional looking to take the next step in their career, with the opportunity to grow and develop within the organization.
Reporting Structure: This role reports to the Head of Marketing Operations & Planning
The Marketing Partnerships Executive will work closely with the Managing Director, Marketing Operations & Planning, and various stakeholders across the organization to deliver impactful marketing partnerships and provide operational support.
Work Arrangement: On-site, with flexibility for event coverage
The role requires a presence in the Global offices in Leicester Square, London, with flexibility to work from home for events and when necessary.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion of responsibilities to include additional brands or product lines
- Transition to a management role, overseeing a team of marketing professionals
ASSUMPTION: Global's large size and diverse portfolio offer numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, central office location
Global's Leicester Square office is a modern, centrally located workspace, offering a vibrant and dynamic work environment.
Office Location(s): Leicester Square, London, WC2H 7LA, United Kingdom
Geographic Context:
- Leicester Square is a bustling entertainment district in the heart of London's West End
- The office is conveniently located near several tube stations, including Piccadilly Circus, Leicester Square, and Covent Garden
- The area offers a wide range of amenities, including shops, restaurants, and cultural attractions
Work Schedule: Full-time, Monday - Friday, with flexibility for event coverage
The role requires a standard full-time work schedule, with flexibility to work additional hours as needed for event coverage and partnership activations.
ASSUMPTION: The central location of Global's Leicester Square office offers employees easy access to public transportation and a wide range of amenities, contributing to a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screen with the HR team
- Face-to-face interview with the hiring manager and a member of the HR team
- Final interview with senior stakeholders
- Offer and onboarding
Key Assessment Areas:
- Marketing and partnership strategy development
- Creativity and innovation in partnership activation
- Stakeholder management and communication skills
- Planning and organizational skills
- Attention to detail and numeracy skills
Application Tips:
- Tailor your CV and cover letter to highlight relevant marketing and partnership experience
- Prepare examples of successful marketing partnerships you've worked on, demonstrating your creativity, innovation, and strategic thinking
- Research Global's brands and marketing strategies to show your enthusiasm and understanding of the role
- Prepare questions to ask the interview panel about the role, the team, and the company's marketing strategies
ATS Keywords: Marketing Partnerships, Brand Marketing, Event Management, Stakeholder Management, Marketing Strategy, Creative Campaigns, Budget Management, Diary Management, Administrative Support
ASSUMPTION: Global's application process is designed to assess candidates' marketing and partnership skills, creativity, and strategic thinking, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Diary management software (e.g., Microsoft Outlook, Google Calendar)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in marketing and partnership management.
👔 Cultural Fit Considerations
Company Values:
- Think Big: Global encourages employees to think creatively and ambitiously, pushing boundaries to deliver exceptional results
- Own It: Global values employees who take ownership of their projects and responsibilities, driving them to successful completion
- Keep It Simple: Global promotes simplicity and efficiency in its operations, ensuring that processes are streamlined and effective
- Better Together: Global fosters a collaborative work environment, where employees support and learn from one another to achieve common goals
Work Style:
- Global's work style is fast-paced and dynamic, with a strong focus on creativity, innovation, and results-driven marketing
- The organization values employees who are proactive, adaptable, and able to manage multiple tasks and projects simultaneously
- Global encourages a positive, inclusive, and supportive work environment, where employees feel valued and empowered to succeed
Self-Assessment Questions:
- How do you align with Global's value of 'Think Big' and demonstrate creativity and innovation in your marketing and partnership strategies?
- How do you approach collaboration and stakeholder management, and how do you ensure that your work supports Global's overall marketing objectives?
- How do you balance multiple tasks and projects, and how do you prioritize your workload to ensure that you deliver high-quality results on time?
ASSUMPTION: Global's cultural values and work style are essential considerations for candidates, as they provide insight into the organization's expectations and the type of employee who will thrive in this environment.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously, often with tight deadlines
- Balancing operational support responsibilities with strategic marketing partnerships
- Working with a diverse range of stakeholders, including internal teams and external partners
- Adapting to changes in priorities and workload, often at short notice
- Managing sensitive and confidential information with discretion and integrity
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple tasks and projects while working to tight deadlines.
📈 Similar Roles Comparison
- Marketing Manager: Responsible for developing and executing marketing strategies for a specific brand or product line, with a focus on customer acquisition and retention
- Partnership Manager: Specializes in identifying, negotiating, and managing strategic partnerships to drive business growth and revenue
- Event Manager: Plans and executes events, conferences, and other marketing initiatives, often working with external vendors and stakeholders
ASSUMPTION: While these roles share some similarities with the Marketing Partnerships Executive role, each has unique responsibilities and requirements, making them distinct career paths within the marketing and events industry.
📝 Sample Projects
- Developing and executing a marketing partnership strategy for a major brand launch, including creative activations, event coverage, and promotional materials
- Managing the diary and administrative support for the Managing Director during a high-profile event or conference, ensuring seamless logistics and smooth operations
- Collaborating with internal teams and external partners to create and execute a successful brand campaign, driving awareness and engagement among target audiences
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for success in the Marketing Partnerships Executive role.
❓ Key Questions to Ask During Interview
- What are the key marketing priorities for the brand(s) I'll be working with, and how will my role contribute to their success?
- How does the Managing Director prefer to manage their diary, and what are the key priorities for the operational support aspect of the role?
- What are the most challenging aspects of the role, and how have previous incumbents approached them?
- How does the team collaborate and support one another, and what opportunities are there for professional development and growth within the organization?
- What are the key performance indicators (KPIs) for the role, and how will my success be measured and evaluated?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and provides valuable insight into the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link provided
- Tailor your CV and cover letter to highlight your relevant marketing and partnership experience, as well as your enthusiasm for the role and the organization
- Prepare examples of successful marketing partnerships you've worked on, demonstrating your creativity, innovation, and strategic thinking
- Research Global's brands and marketing strategies to show your understanding of the role and the organization
- Prepare questions to ask the interview panel about the role, the team, and the company's marketing strategies
- Follow up with the hiring manager after your interview to express your interest in the role and the organization
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
