Marketing Performance Analyst.

📌 Core Information

🔹 Job Title: Marketing Performance Analyst

🔹 Company: Despegar

🔹 Location: Buenos Aires, Buenos Aires, Ciudad Autónoma de, Argentina

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing investments for assigned market segments
• Leading projects involving metabrowsers and other platforms
• Analyzing investment indicators to inform decision-making
• Preparing comprehensive data reports

ASSUMPTION: The role involves collaboration within cross-functional teams, enhancing the business's marketing strategy through data-driven insights.

📋 Key Responsibilities

✅ Manage investment strategies for specific market allocations

✅ Drive projects related to metasearch engines and other initiatives

✅ Analyze investment metrics to guide executive decisions

✅ Compile and present data reports for stakeholder review

✅ Implement strategic decisions based on data analysis insights

ASSUMPTION: Responsibilities are assumed to involve regular collaboration with the commercial direction team and require proactive project management skills.

🎯 Required Qualifications

Education: Final-year students in Systems Engineering, Industrial Engineering, Economics, Statistics, or Administration

Experience: Minimum of 6 months experience in relevant functions, including internships

Required Skills:

• Intermediate proficiency with Excel (dynamic tables, chart creation, lookup functions)
• Strong analytical capabilities
• Effective interpersonal skills

Preferred Skills:

• Intermediate English proficiency
• Familiarity with SQL and Python

ASSUMPTION: Preferred skills suggest a competitive advantage in dealing with complex datasets and optimizing marketing strategies using technical tools.

💰 Compensation & Benefits

Salary Range: Not specified; competitive salary expected based on industry standards

Benefits:

• Opportunities for career development within a leading travel tech company
• Collaborative work environment with passionate professionals
• Access to cutting-edge technology and innovative solutions

Working Hours: 40 hours per week with potential for flexible arrangements within a hybrid model

ASSUMPTION: Compensation likely aligns with market trends for tech companies in Latin America, with additional perks that enhance work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development; Travel Technology

Company Size: 1,001-5,000 employees, fostering a diverse professional environment

Founded: 1999; a pioneer in travel technology

Company Description:

• Leader in the $150 billion Latin American travel market
• Innovates with a multiregional presence across 19 countries
• Collaborates with global partners to deliver comprehensive travel solutions

Company Specialties:

• Data science and machine learning
• Cutting-edge app technology
• Comprehensive e-commerce solutions

Company Website: https://www.despegar.com

ASSUMPTION: The company is well-positioned for growth, with strategic use of technology innovation to meet evolving market demands.

📊 Role Analysis

Career Level: Entry to mid-level career opportunity

Reporting Structure: Likely reports to a senior manager within the commercial direction

Work Arrangement: Hybrid model offering flexibility

Growth Opportunities:

• Opportunity to lead critical market strategy projects
• Potential for advancement to senior analytical roles
• Professional development within an innovative team

ASSUMPTION: Rapid growth within the company is possible for high performers, with regular reviews and skill development opportunities.

🌍 Location & Work Environment

Office Type: Modern corporate office with collaborative spaces

Office Location(s): Buenos Aires, Argentina

Geographic Context:

• Central location accessible via public transportation
• Located in a vibrant business district
• Surrounded by various cultural and entertainment options

Work Schedule: Standard working hours with occasional flexibility

ASSUMPTION: Environment provides a dynamic workspace fostering innovation and team collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume screening
• Phone screening with HR
• Technical interview with the hiring manager

Key Assessment Areas:

• Technical expertise and analytical capabilities
• Communication skills and cultural fit
• Problem-solving and adaptability

Application Tips:

• Highlight relevant project experience in your resume
• Emphasize proficiency in Excel and data analysis tools
• Prepare for questions on market analysis and strategy

ATS Keywords: Excel, SQL, Data Analysis, Marketing Strategy, Team Collaboration

ASSUMPTION: Candidates should expect multiple interview rounds focusing on both technical and cultural fit.

🛠️ Tools & Technologies

• Microsoft Excel (advanced functions)
• SQL for database querying
• Python for data analysis automation

ASSUMPTION: Regular use of advanced data tools requires proficiency in both traditional and emerging data analysis technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Commitment to customer satisfaction
• Collaborative team environment

Work Style:

• Proactive and results-oriented
• Adaptable to changing environments
• Strong focus on cross-functional collaboration

Self-Assessment Questions:

• How do you approach data-driven decision-making?
• What techniques do you use for analyzing market trends?
• Describe a time when you led a complex project.

ASSUMPTION: The company culture emphasizes creativity, innovation, and a strong drive to improve customer experiences continually.

⚠️ Potential Challenges

• High-paced work environment with continuous change
• Complex data management and analysis requirements
• Need for cross-departmental communication and collaboration
• Managing multiple deadlines and priorities simultaneously

ASSUMPTION: The role demands flexibility and resilience amidst industry fluctuations and rapid technological advancements.

📈 Similar Roles Comparison

• Similar responsibilities in digital marketing analytics roles
• Differences may include varying focus on specific analytical tools
• Potential for broader market impact in a leading travel tech company

ASSUMPTION: This role suits candidates aiming for growth in tech-centric marketing analytics environments.

📝 Sample Projects

• Developed dynamic dashboards for real-time market analysis
• Led optimizations in ad spend using data-driven insights
• Coordinated cross-functional teams for enhanced campaign outcomes

ASSUMPTION: Based on company goals, projects involve strategic influence and require innovative problem-solving skills.

❓ Key Questions to Ask During Interview

• What is the team's approach to innovation and data usage?
• How does Despegar measure the success of this role?
• What challenges does the team currently face?
• How does the company support professional development?
• What are this position's immediate priorities within the first 6 months?

ASSUMPTION: Interview questions should focus on understanding the company's operational dynamics and growth opportunities in data-driven marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant analytical projects and skills
• Prepare for an initial phone screen focused on your background
• Practice common technical questions related to data tools
• Be ready to discuss how you align with Despegar's values and culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.