📌 Core Information
🔹 Job Title: Marketing Performance Analyst (Metabuscadores)
🔹 Company: Despegar
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Work From Anywhere available)
🚀 Job Overview
Key aspects of this role include:
- Analyzing and tracking performance indicators and margins
- Managing and optimizing metasearch engines for assigned brand
- Developing new ways to optimize processes and improve efficiency
- Collaborating with cross-functional teams to drive data-informed decisions
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment. Familiarity with the travel industry and marketing landscape is a plus.
📋 Key Responsibilities
✅ Analyze and track performance indicators and margins
✅ Manage and optimize metasearch engines for assigned brand
✅ Prepare reports on investment performance
✅ Make daily adjustments to investment and optimize processes
✅ Conduct tests on new formats, audiences, and optimizers
ASSUMPTION: This role requires a proactive approach to data analysis and a strong focus on continuous improvement. Excellent communication skills are essential to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Administration, Engineering, Economics, or related fields
Experience: At least 1 year of experience in numerical analysis, report preparation, and indicator analysis
Required Skills:
- Advanced Excel skills
- Intermediate SQL skills
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work in a dynamic and changing environment
Preferred Skills:
- Familiarity with the travel industry and marketing landscape
- Experience with marketing performance analysis tools
- Fluency in Spanish
ASSUMPTION: Candidates with relevant experience in data analysis, marketing, or a related field are encouraged to apply. Previous experience in the travel industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: ARS 80,000 - 120,000 per month (Estimated based on market research and company size)
Benefits:
- Work From Anywhere
- Exclusive discounts on all Despegar products
- Extended licenses for primary and secondary caregivers
- Health insurance for you and your family
- Despegar Week (5 extra business days of vacation)
- Gympass
- Birthday off
- Agreements with many universities for development
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Technology. Despegar is the leading travel technology company in Latin America, committed to technological development since 1999, with the goal to create enriching travel experiences.
Company Size: Large (1,001-5,000 employees). Despegar offers a dynamic and collaborative work environment with opportunities for growth and development.
Founded: 1999. Despegar has been trading on the New York Stock Exchange (NYSE: DESP) since 2017.
Company Description:
- Despegar operates in the global $2 trillion travel market, with a primary focus on the $150 billion Latin American market
- The company offers a comprehensive catalog of travel products, including flights, accommodations, car rentals, and destination services
- Despegar's multiregional presence spans 19 countries and consolidates 9 brands, including Decolar, Despegar, Best Day, BD Experience, Viajes Falabella, Viajanet, HotelDO, Koin, and Stays
Company Specialties:
- Technology and IT
- Machine Learning
- Internet and e-commerce
- Digital marketing
- Travel and experiences
- Data science
- Artificial intelligence
Company Website: www.despegar.com
ASSUMPTION: Despegar's large size and regional presence offer candidates diverse career opportunities and exposure to various aspects of the travel industry.
📊 Role Analysis
Career Level: Entry-level to mid-level. This role offers opportunities for growth and development within the marketing and data analysis fields.
Reporting Structure: The Marketing Performance Analyst will report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: Full-time with flexible hours and remote work options (Work From Anywhere).
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expansion of responsibilities and leadership opportunities
- Cross-functional collaboration and exposure to various aspects of the business
ASSUMPTION: This role provides a strong foundation for a career in marketing, data analysis, or a related field. Candidates should be proactive and eager to learn to maximize their growth potential.
🌍 Location & Work Environment
Office Type: On-site with remote work options available
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Buenos Aires offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and workloads.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study
- Final interview with the hiring manager or a panel of interviewers
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Technical skills, including Excel and SQL
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the travel industry and marketing landscape
- Showcase your ability to work independently and in a team environment
ATS Keywords: Marketing Performance, Metabuscadores, Data Analysis, Marketing Optimization, Travel Industry, Marketing Landscape, Excel, SQL
ASSUMPTION: Despegar's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Candidates should be prepared to demonstrate their abilities through various assessments and interviews.
🛠️ Tools & Technologies
- Excel
- SQL
- Marketing performance analysis tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in Excel and SQL, with a willingness to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you comfortable working independently and in a team setting?
- Do you have a strong attention to detail and a commitment to accuracy?
- Are you eager to learn and adapt to new tools and technologies?
ASSUMPTION: Despegar values candidates who are proactive, collaborative, and committed to continuous learning and improvement. Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- The role may involve working with large datasets and complex analyses, which can be challenging and time-consuming
- Candidates may face competition for this role, given Despegar's strong reputation and attractive benefits package
- The travel industry can be subject to fluctuations and uncertainties, which may impact the role's responsibilities and priorities
ASSUMPTION: Candidates should be prepared to address these potential challenges during the interview process and demonstrate their ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Data Analyst position, with a focus on marketing performance and optimization
- Compared to other marketing roles, this position requires a strong analytical skill set and a focus on data-driven decision-making
- Career progression may include opportunities to specialize in marketing strategy, marketing operations, or data science
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, required skills, and career progression opportunities to ensure a strong fit with their career goals and interests.
📝 Sample Projects
- Analyzing and optimizing metasearch engine performance for a specific brand
- Developing and implementing a new process for tracking and reporting marketing investment performance
- Conducting a competitive analysis of marketing strategies and tactics in the travel industry
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to discuss their relevant experience and how it applies to these or similar projects during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for growth and development within this role and the marketing department?
- How does Despegar support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a technical assessment or case study, focusing on your analytical and problem-solving skills
- Research Despegar's company culture and values to demonstrate your alignment and fit during the interview process
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
