📌 Core Information
🔹 Job Title: Marketing Performance Analyst (Redes Sociales)
🔹 Company: Despegar
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing, analyzing, and monitoring investment in performance campaigns across various platforms
- Creating reports and interpreting metrics to evaluate campaign performance
- Proposing and implementing new formats, creatives, audiences, and optimizations for campaigns
- Evaluating new platforms for display and video advertising and social media investment
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and a solid understanding of digital marketing strategies.
📋 Key Responsibilities
✅ Execute, analyze, and monitor investment in performance campaigns across various platforms, including Meta, Google Ads, Display & Video 360, TikTok Manager, and others
✅ Create reports, interpret metrics, and evaluate campaign performance
✅ Propose, execute, and monitor tests to evaluate new formats, creatives, audiences, and optimizations for campaigns
✅ Evaluate new platforms for display and video advertising and social media investment
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field (e.g., engineering, economics, administration, statistics, or related)
Experience: At least 2-3 years of experience in digital marketing, with a focus on social media and performance analysis
Required Skills:
- Proficient in SQL for data manipulation and analysis
- Intermediate Excel skills (tables, formulas, graphics)
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work in a team and adapt to changing environments
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Fluency in Spanish and English
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a passion for data-driven marketing are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be ARS 120,000 - ARS 180,000 per year (based on market research and the company's size).
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on travel services
- Training and development opportunities
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Despegar operates in the competitive online travel industry, focusing on technology, innovation, and customer experience.
Company Size: Despegar is a mid-sized company with approximately 4,500 employees, providing a structured yet dynamic work environment.
Founded: Despegar was founded in 1999 and has since grown to become the leading travel technology company in Latin America.
Company Description:
- Despegar is committed to technological development and creating enriching travel experiences
- The company offers a comprehensive catalog of travel services, including flights, accommodations, car rentals, and destination services
- Despegar operates in 19 countries and has 9 brands, with a strong focus on the Latin American market
Company Specialties:
- Technology and IT
- Machine learning and artificial intelligence
- Internet and e-commerce
- Travel and digital experiences
Company Website: www.despegar.com
ASSUMPTION: Despegar's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry and travel sector.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to develop their skills in digital marketing and data analysis.
Reporting Structure: The Marketing Performance Analyst reports directly to the Marketing Manager.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work.
Growth Opportunities:
- Progression to senior analyst or management roles within the marketing department
- Expansion into other areas of the business, such as product management or business development
- International assignments, as Despegar operates in multiple countries
ASSUMPTION: Candidates with strong analytical skills, a passion for marketing, and a desire to grow within the company are well-suited to this role.
🌍 Location & Work Environment
Office Type: Despegar's headquarters is located in the BVI, with regional offices in major cities across Latin America, including Buenos Aires.
Office Location(s): The Buenos Aires office is located in the Puerto Madero neighborhood.
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Buenos Aires offers a mix of urban and outdoor activities, with numerous parks, museums, and cultural attractions
Work Schedule: Standard office hours, with the possibility of occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable in a fast-paced, results-driven atmosphere will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director or another senior team member
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Despegar's values
- Technical proficiency in data analysis and marketing
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and marketing experience
- Research Despegar's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Marketing performance, social media, display advertising, video advertising, data analysis, SQL, Excel, campaign optimization, A/B testing, reporting, metrics, KPIs
ASSUMPTION: Despegar's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- SQL
- Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Advertising platforms (e.g., Meta, Google Ads, Display & Video 360, TikTok Manager)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily for data analysis, reporting, and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer focus and excellence
- Integrity and responsibility
- Collaboration and teamwork
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Adaptable and flexible
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with large datasets and complex analytics?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who share Despegar's values and are comfortable working in a data-driven, collaborative environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously
- Keeping up with the fast-paced nature of the digital marketing industry
- Working with large datasets and complex analytics
- Adapting to changes in the company's marketing strategy or priorities
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work efficiently under pressure, and adapt to changes in the marketing landscape.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Analyst or Performance Marketing Analyst position, with a focus on social media and display advertising
- Unlike other roles, this position requires a strong understanding of data analysis and optimization strategies for social media campaigns
- Career progression may include roles such as Senior Marketing Analyst, Marketing Manager, or even Director of Marketing
ASSUMPTION: Candidates should research similar roles in the industry to better understand the responsibilities and requirements of this position.
📝 Sample Projects
- Analyzing the performance of social media campaigns and optimizing ad spend across various platforms
- Developing and implementing A/B tests to improve campaign performance and user engagement
- Creating detailed reports and dashboards to track key performance indicators (KPIs) and campaign progress
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department in the next 6-12 months?
- How does this role contribute to the overall success of the company's marketing strategy?
- What opportunities are there for professional growth and development within the marketing department?
- How does Despegar support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and marketing experience
- Research Despegar's company culture and be prepared to discuss how your values align with theirs
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
