📌 Core Information
Job Title: Marketing Performance and Insights Lead
Company: Wondr Health
Location: Dallas, Texas, United States
Job Type: Hybrid
Category: Marketing
Date Posted: June 5, 2025
Experience Level: 5-10 years
Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Measuring and optimizing marketing campaign performance across various channels
- Collaborating with cross-functional teams to inform marketing strategy and tactics
- Analyzing and interpreting data to drive decision-making and improve engagement
- Leveraging marketing automation and web-tracking analytics tools
- Forecasting and budgeting for marketing initiatives
ASSUMPTION: This role requires a strong background in marketing analytics and a solid understanding of consumer behavior. The ideal candidate will have experience working with multiple stakeholders and managing marketing campaigns from inception to optimization.
📋 Key Responsibilities
Measure and analyze marketing campaign performance:
- Track key performance indicators (KPIs) for email, direct mail, advertising, landing pages, push notifications, and in-app communications
- Monitor and report on campaign progress and impact against targets
- Conduct A/B testing and analyze results to optimize campaigns
Collaborate with cross-functional teams:
- Work closely with product, marketing, data, engineering, and account management teams to inform strategy and tactics
- Provide data-driven insights to guide marketing decisions and improve participant engagement
Forecast and budget for marketing initiatives:
- Maintain and update marketing forecast models based on actual performance
- Track and report on budget usage and variances
ASSUMPTION: This role requires strong analytical skills and the ability to translate complex data into actionable insights. The ideal candidate will be comfortable working with large datasets and various marketing channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 7+ years of experience in marketing, with at least 3 years in marketing analytics or a similar role
Required Skills:
- Expertise in marketing analytics and data visualization tools (e.g., Power BI)
- Experience with CRM data and objects (e.g., Salesforce)
- Strong proficiency in SQL and data manipulation
- Familiarity with marketing automation tools (e.g., Eloqua, SFMC)
- Experience with web-tracking analytics tools (e.g., GA4, Mixpanel)
Preferred Skills:
- Experience with A/B testing and optimization
- Familiarity with marketing forecasting and budgeting
- Knowledge of marketing automation and web-tracking analytics tools
ASSUMPTION: This role requires a strong foundation in marketing analytics and a willingness to learn and adapt to new tools and technologies as needed.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year, depending on experience and qualifications
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 51-200 employees
Founded: 2007
Company Description:
- Wondr Health is a digital behavior change company focused on improving mental and physical wellbeing
- The company offers evidence-based programs and tools to prevent and reduce the cost and impact of chronic health conditions
- Wondr Health partners with health plans, employers, and government agencies to provide its services
Company Specialties:
- Mindfulness and live on-demand classes
- Measurement and reporting with validated instruments
- Enterprise corporate and government partnerships
Company Website: www.wondrhealth.com
ASSUMPTION: Wondr Health is a well-established company in the wellness industry, with a strong focus on data-driven decision-making and evidence-based programs.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Sr. Director of Business Intelligence
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to move into a senior leadership role within the marketing or data teams
- Opportunity to work on high-impact projects and drive significant business growth
- Chance to learn and develop new skills in a fast-paced, data-driven environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the organization.
🌍 Location & Work Environment
Office Type: Modern, open-concept office with collaborative workspaces
Office Location(s): 12790 Merit Drive, Building 9, Suite 700, Dallas, Texas 75251, US
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a thriving job market
- The office is located in a suburban area with easy access to major highways and public transportation
- The region offers a mix of urban and outdoor recreational opportunities
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM
ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth phone or video interview with the Sr. Director of Business Intelligence
- On-site interview with the marketing and data teams
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and campaign management experience
- Collaboration and communication skills
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight your experience with marketing analytics and data-driven decision-making
- Demonstrate your ability to work with cross-functional teams and manage marketing campaigns
- Prepare examples of your data analysis and interpretation skills
- Showcase your understanding of the company and its mission
ATS Keywords: Marketing analytics, data visualization, CRM data, marketing automation, web-tracking analytics, A/B testing, forecasting, budgeting, consumer behavior, marketing strategy, campaign management
ASSUMPTION: The interview process is designed to assess your technical skills, as well as your ability to work collaboratively and make data-driven decisions in a fast-paced environment.
🛠️ Tools & Technologies
- Power BI
- Salesforce
- SQL
- Eloqua or similar marketing automation tools
- GA4 or similar web-tracking analytics tools
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach analyzing and interpreting complex data sets?
- Can you describe a time when you collaborated with cross-functional teams to optimize a marketing campaign?
- How do you stay up-to-date with the latest marketing trends and tools?
ASSUMPTION: Wondr Health values candidates who are data-driven, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest marketing trends and tools
- Working with large datasets and complex data analysis
- Balancing the need for data-driven decision-making with creative marketing strategies
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple priorities and deadlines effectively.
📈 Similar Roles Comparison
- Marketing Analytics Manager - Focuses more on data analysis and less on cross-functional collaboration
- Marketing Campaign Manager - Focuses more on campaign execution and less on data-driven decision-making
- Business Intelligence Analyst - Focuses more on data analysis and reporting, with less emphasis on marketing strategy
ASSUMPTION: This role combines elements of marketing analytics, campaign management, and business intelligence to drive data-driven marketing strategy and optimization.
📝 Sample Projects
- Optimizing email marketing campaigns to improve open rates and click-through rates
- Analyzing advertising campaign performance to maximize return on investment
- Developing and implementing a marketing forecast model to improve budgeting accuracy
ASSUMPTION: These projects demonstrate the candidate's ability to work with data, optimize marketing campaigns, and drive business growth.
❓ Key Questions to Ask During Interview
- How do you approach measuring and optimizing marketing campaign performance?
- Can you describe a time when you collaborated with cross-functional teams to improve marketing strategy?
- How do you stay up-to-date with the latest marketing trends and tools?
- How do you balance data-driven decision-making with creative marketing strategies?
- How do you prioritize and manage multiple marketing campaigns and channels simultaneously?
ASSUMPTION: These questions help assess the candidate's technical skills, as well as their ability to work collaboratively and make data-driven decisions in a fast-paced environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Customize your resume and cover letter to highlight relevant skills and experiences
- Prepare for interviews by practicing data analysis and interpretation exercises
- Research the company and its mission to demonstrate your enthusiasm and understanding
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
