- Driving marketing performance targets and embedding effectiveness principles.
- Developing an integrated measurement framework.
- Collaborating with brand teams and stakeholders to optimize marketing strategies.
- Working across various stakeholders to manage change and enhance marketing effectiveness capabilities.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to influence stakeholders at all levels.
📋 Key Responsibilities
- Drive Marketing Performance: Utilize Diageo's marketing effectiveness platform to deliver marketing performance targets.
- Behavior Change: Apply marketing effectiveness principles to every investment decision, driving a deep change in behavior across the marketing community.
- Embed Effectiveness Capabilities: Integrate marketing effectiveness thinking and capabilities into the business and planning cycle.
- Measurement Framework: Develop an integrated measurement framework to enable marketing stakeholders to understand which solutions to apply under which circumstances.
- Brand Team Collaboration: Work with global brand teams and hubs to establish an effectiveness agenda and optimize marketing strategies.
- Performance Insights: Synthesize key findings and insights into marketing performance and feed them back to key decision-makers effectively.
- Analytics Management: Manage and continually enhance the marketing analytics program that underpins the marketing effectiveness capability.
- Continuous Improvement: Actively seek out enhancements to Diageo's marketing effectiveness capability to unlock further value.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple priorities and stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree (Master's, MBA) preferred.
- Experience: 6+ years of experience in consumer marketing organizations, marketing effectiveness consultancies, econometric modeling agencies, or top-tier management consultancies.
- Required Skills:
- Proven experience driving business change across stakeholders.
- Outstanding influencing skills.
- Excellent verbal and written communication skills.
- Confident leading sessions, often to a senior audience.
- Self-starter with a rapid-changing environment.
- Energetic, relentless drive to succeed, and great teammate.
- Used to working with a variety of stakeholders and building relationships.
Preferred Skills:
- Experience working with a variety of stakeholders and building relationships.
- Familiarity with marketing effectiveness tools and methodologies.
ASSUMPTION: Candidates with experience in the beverage or FMCG industry may have an advantage, but relevant experience in other consumer goods industries is also valuable.
💰 Compensation & Benefits
- Salary Range: €70,000 - €90,000 per year (based on experience level and industry standards for the role and location)
- Benefits:
- Competitive salary with bonus.
- Industry-leading parental leave policy.
- Inclusive company culture with focus on employee development.
- Flexible working arrangements, including part-time, compressed hours, and flexible location options.
- Reasonable accommodations for individuals with disabilities.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and Diageo's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: 1826 (as Guinness; Diageo was formed in 1997 through the merger of Guinness and Grand Metropolitan)
- Company Description: Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. With over 30,000 talented people based in over 135 countries, Diageo is a truly global company that represents its broad consumer base and thinks differently about the future.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand Management, and more.
📊 Role Analysis
- Career Level: Mid to Senior level role, with potential for growth and career progression within Diageo's global marketing organization.
- Reporting Structure: This role reports directly to the Global Marketing Effectiveness Director and works closely with global brand teams, marketing hubs, and other stakeholders across Diageo's global organization.
- Work Arrangement: On-site, full-time role based in Milan, Italy, with potential for occasional travel to other Diageo offices and brand team locations.
- Growth Opportunities:
- Potential to work on high-impact projects with global brand teams and stakeholders.
- Opportunities to develop leadership skills and advance within Diageo's marketing organization.
- Exposure to a diverse range of brands and markets, providing a broad understanding of Diageo's global business.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance within Diageo's global marketing organization.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Milan, Italy, with access to various Diageo offices and brand team locations globally.
- Office Location(s): Milan, Italy (with potential for occasional travel to other Diageo offices and brand team locations)
- Geographic Context:
- Milan is the second-largest city in Italy and a major economic, cultural, and fashion hub.
- The city offers a high quality of life, with rich history, vibrant culture, and numerous recreational opportunities.
- Work Schedule: Full-time, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM (with flexibility based on business needs and team agreements)
ASSUMPTION: The work environment is dynamic and collaborative, with a strong focus on teamwork and cross-functional collaboration. The Milan office offers a modern, engaging workspace with access to various Diageo offices and brand team locations globally.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. In-depth behavioral and technical interviews with the hiring manager and other stakeholders.
4. Final interview with the Global Marketing Effectiveness Director.
- Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Communication and influencing skills.
- Ability to work effectively with stakeholders at all levels.
- Cultural fit with Diageo's values and company culture.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications.
3. Research Diageo's company culture and values to ensure a strong cultural fit.
- ATS Keywords: Marketing Effectiveness, Marketing Performance, Stakeholder Management, Influencing Skills, Communication Skills, Problem Solving, Teamwork, Change Management, Measurement Framework Development, Relationship Building, Marketing Strategy, Data Analysis, Performance Optimization, Business Change, Self-Starter, Adaptability
ASSUMPTION: Diageo's application process is designed to assess candidates' skills, experiences, and cultural fit with the company. Preparation and research are key to success in the application and interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing effectiveness tools and platforms (e.g., Diageo's proprietary marketing effectiveness platform)
- Project management tools (e.g., Asana, JIRA, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with Diageo's proprietary marketing effectiveness platform and other relevant tools is preferred but not required. Candidates should have strong analytical skills and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
- Company Values: Diageo's values include Celebrating Life, Winning Together, Being Courageous, and Leading with Integrity. Candidates should demonstrate a strong alignment with these values and be able to contribute to Diageo's inclusive and diverse company culture.
- Work Style: Diageo's work environment is dynamic, collaborative, and fast-paced, with a strong focus on teamwork and cross-functional collaboration. Candidates should be comfortable working in a rapidly-changing environment and be able to adapt to new challenges and priorities.
- Self-Assessment Questions:
1. How have you demonstrated alignment with Diageo's values in your previous roles?
2. How comfortable are you working in a dynamic, collaborative, and fast-paced work environment?
3. How do you approach and adapt to change and new challenges in your work?
ASSUMPTION: Diageo's company culture is inclusive and diverse, with a strong focus on celebrating life, winning together, being courageous, and leading with integrity. Candidates should be able to demonstrate a strong alignment with these values and be comfortable working in a dynamic, collaborative, and fast-paced work environment.
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing multiple priorities and stakeholders simultaneously.
- Driving change across a large, global organization.
- Working with a variety of stakeholders with different backgrounds, experiences, and perspectives.
- Company/Industry-Specific Challenges:
- Navigating a large, global organization with a complex matrix structure.
- Balancing short-term performance targets with long-term strategic goals.
- Adapting to a rapidly-changing market landscape and consumer behavior.
- Work Arrangement-Specific Challenges:
- Occasional travel to other Diageo offices and brand team locations may require flexibility and adaptability.
- Working with stakeholders in different time zones may require effective communication and time management skills.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to new challenges and priorities.
📈 Similar Roles Comparison
- Role Differences:
- This role focuses on driving marketing performance and effectiveness within a specific region or brand, while other related roles may have a broader scope or focus on specific aspects of marketing effectiveness (e.g., data analysis, measurement framework development, or stakeholder management).
- Industry-Specific Context:
- Diageo's global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the marketing organization.
- Career Path Comparison:
- This role provides a clear path for career progression within Diageo's marketing organization, with opportunities to work on high-impact projects, develop leadership skills, and advance to more senior roles.
ASSUMPTION: This role offers a unique opportunity to drive marketing performance and effectiveness within a specific region or brand, with clear paths for career progression and growth within Diageo's global marketing organization.
📝 Sample Projects
- Developing and implementing a marketing effectiveness strategy for a specific brand or region.
- Collaborating with global brand teams to optimize marketing strategies and improve performance.
- Managing a marketing analytics program to enhance Diageo's marketing effectiveness capability.
- Working with stakeholders to drive change and embed marketing effectiveness principles into the business and planning cycle.
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role, with a strong focus on driving marketing performance, optimizing marketing strategies, and enhancing Diageo's marketing effectiveness capabilities.
❓ Key Questions to Ask During Interview
1. How does this role fit into Diageo's global marketing organization, and what are the key priorities for the first 90 days?
2. What are the most significant challenges facing the marketing team, and how can this role help address them?
3. How does this role collaborate with other teams and stakeholders within Diageo's global organization?
4. What opportunities are there for professional development and growth within this role and Diageo's marketing organization?
5. How does Diageo support work-life balance and employee well-being, particularly for employees working in a dynamic, fast-paced environment?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development within Diageo's marketing organization.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Milan/Marketing-Performance---Effectiveness-Manager--Quadro-_JR1115987).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills and qualifications.
4. Research Diageo's company culture and values to ensure a strong cultural fit.
5. Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
