Marketing Performance Lead

📌 Core Information

🔹 Job Title: Marketing Performance Lead

🔹 Company: Commonwealth Bank

🔹 Location: Sydney, Brisbane, or Melbourne

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Flexible on location)

🚀 Job Overview

Key aspects of this role include:

• Leading Unloan's marketing performance team
• Driving strategy and execution for paid media across all relevant channels
• Coaching and developing a team of strong marketers
• Partnering with stakeholders to ensure performance is a strategic engine
• Defining and owning the media experimentation and incrementality roadmap

ASSUMPTION: This role requires a strategic mindset and the ability to balance both leadership and hands-on execution. The ideal candidate will have experience in performance marketing, team leadership, and a strong analytical background.

📋 Key Responsibilities

✅ Lead and grow the marketing performance team, fostering a culture of ownership and continuous improvement

✅ Own Unloan's paid media strategy, defining the right metrics and channels for performance

✅ Define and own the media experimentation and incrementality roadmap, ensuring Unloan tests the right things and learns from every outcome

✅ Uphold performance-thinking across brand and creative, bringing a performance lens to messaging, formats, and feedback loops

✅ Champion a clear measurement framework to further sharpen Unloan's testing and growth strategies

✅ Embrace a growth mindset, challenging assumptions, seeking feedback, and leading with clarity and curiosity

ASSUMPTION: This role requires a strong focus on strategy, execution, and coaching. The ideal candidate will be comfortable working in a fast-paced environment and driving results through their team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7+ years in performance and growth marketing, ideally in start-ups or digital growth businesses

Required Skills:

• Deep experience in marketing science, experimentation, and optimization of marketing funnels
• Highly proficient in measurement frameworks and data-driven decision-making
• Deep experience across all paid channels, including search, social, programmatic, YouTube, and affiliates
• Strong technical fluency across the Google stack, pixels, conversion APIs, client and server-side tagging, and attribution tools
• Track record of coaching and developing others, both managing outcomes and growing capability
• Analytical and hypothesis-driven mindset, seeing data as a decision-enabler
• Proactive mindset, not waiting for permission to fix a problem or test an idea

Preferred Skills:

• Experience in the financial services industry
• Knowledge of the Australian home loan market

ASSUMPTION: The ideal candidate will have a strong background in performance marketing, team leadership, and data analysis. Experience in the financial services industry or the Australian home loan market would be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a Marketing Performance Lead with 7+ years of experience in Australia)

Benefits:

• Hybrid working arrangement
• Competitive employee benefits package
• Opportunity to work for a leading financial institution

Working Hours: Full-time, with flexibility to balance work between office and remote locations

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Performance Lead with the required experience level in Australia. The actual salary may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically digital-first home lending

Company Size: 10,001+ employees (Commonwealth Bank Group)

Founded: 1911 (Commonwealth Bank), 2020 (Unloan)

Company Description:

• Unloan is a digital-first home loan lender built by Commonwealth Bank
• Focused on making home loans easier to get and easier to live with
• Part of the Commonwealth Bank Group, Australia's leading provider of financial services

Company Specialties:

• Digital banking and lending
• Financial services innovation
• Customer-centric product development

Company Website: www.commbank.com.au

ASSUMPTION: Unloan is a relatively new venture within the Commonwealth Bank Group, focusing on digital-first home lending. This role offers an opportunity to shape the marketing strategy of a growing fintech within a well-established financial institution.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow and shape the marketing performance function

Reporting Structure: This role reports directly to the Unloan CEO and works closely with other senior stakeholders within Unloan and the broader CBA Group

Work Arrangement: Hybrid, with flexibility to work from Sydney, Brisbane, or Melbourne offices

Growth Opportunities:

• Potential to grow and develop the marketing performance team
• Opportunity to shape the marketing strategy of a growing fintech within a large financial institution
• Possibility to expand the role's scope as Unloan continues to grow and scale

ASSUMPTION: This role offers a unique opportunity to lead marketing performance for a growing fintech within a large, established financial institution. The ideal candidate will have the chance to shape the marketing strategy, grow a team, and drive business growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces in Sydney, Brisbane, or Melbourne

Office Location(s): Sydney (Eveleigh), Brisbane (Brisbane City), Melbourne (VIC CBD)

Geographic Context:

• Sydney: Vibrant, multicultural city with a strong financial services industry
• Brisbane: Growing city with a focus on innovation and technology
• Melbourne: Cultural hub with a thriving financial services sector

Work Schedule: Full-time, with flexibility to balance work between office and remote locations

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and able to commute to one of the specified office locations as needed.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth interview with the Unloan CEO and other senior stakeholders
• Final interview with the Unloan CEO and a member of the CBA Group's senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving
• Leadership and team management skills
• Technical proficiency in marketing performance and data analysis
• Cultural fit with Unloan and the broader CBA Group

Application Tips:

• Tailor your resume and cover letter to highlight your experience in performance marketing, team leadership, and data analysis
• Prepare examples of your past successes in driving marketing performance and growing teams
• Research Unloan and the broader CBA Group to demonstrate your understanding of the business and its mission

ATS Keywords: Marketing Performance, Growth Marketing, Team Leadership, Marketing Science, Experimentation, Optimization, Paid Media, Measurement Frameworks, Data Analysis, Coaching, Decision Making, Communication, Proactive Mindset, Digital Marketing, Technical Fluency, Attribution Tools

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, leadership skills, technical proficiency, and cultural fit. Applicants should be prepared to provide specific examples of their past achievements in these areas.

🛠️ Tools & Technologies

• Google Stack (Analytics, Ads, Tag Manager, Data Studio)
• Attribution tools (e.g., AppsFlyer, Adjust, Branch)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with the Google Stack, attribution tools, and marketing automation platforms. Familiarity with data visualization tools would be beneficial but is not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable

Work Style:

• Data-driven and analytical
• Strategic and proactive
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy coaching and developing others to help them grow professionally?
• Are you able to balance both strategic thinking and hands-on execution?

ASSUMPTION: The ideal candidate will be a strong cultural fit with Unloan and the broader CBA Group, demonstrating a customer-focused, innovative, collaborative, and accountable work style.

⚠️ Potential Challenges

• Balancing strategic leadership with hands-on execution
• Working in a fast-paced, growing fintech environment
• Collaborating with various stakeholders within Unloan and the broader CBA Group
• Managing a team with diverse skills and backgrounds

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and balancing multiple priorities. They will also be an effective communicator and collaborator, able to work well with diverse teams and stakeholders.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance and data-driven decision-making
• This role offers the opportunity to shape the marketing strategy of a growing fintech within a large financial institution
• Career progression opportunities may include growing the marketing performance team or taking on additional responsibilities as Unloan continues to scale

ASSUMPTION: This role is unique in its focus on performance marketing and data-driven decision-making within a growing fintech. Applicants should consider their interest in and experience with performance marketing, as well as their ability to thrive in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and implementing a comprehensive paid media strategy for Unloan's home loan products
• Designing and executing A/B tests to optimize marketing performance and customer acquisition costs
• Building and refining a data-driven measurement framework to inform marketing strategy and resource allocation

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Performance Lead might undertake. The actual projects and priorities will depend on the specific needs and goals of Unloan at the time of hire.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role fit into the broader marketing and business strategy for Unloan?
• What is the expected timeline for growing the marketing performance team?
• How does Unloan support the professional development and growth of its employees?
• What is the company culture like at Unloan, and how does it differ from the broader CBA Group?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the team they would be joining. Applicants should feel free to ask additional questions based on their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in performance marketing, team leadership, and data analysis
• Prepare examples of your past successes in driving marketing performance and growing teams
• Research Unloan and the broader CBA Group to demonstrate your understanding of the business and its mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.