📌 Core Information
🔹 Job Title: Marketing Performance Manager
🔹 Company: Lloyds Banking Group
🔹 Location: Halifax, Leeds, Bristol, Chester, or Edinburgh
🔹 Job Type: Full-Time, Hybrid (2 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Evaluating marketing impact across digital, social, CRM, and ATL channels
- Developing measurement frameworks and conducting post-campaign analysis
- Providing strategic insights to shape future marketing strategies
- Collaborating with analytics, full-funnel marketing, channel, and media agency teams
ASSUMPTION: This role requires a strong understanding of marketing metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Evaluate the impact of marketing activity across all channels
✅ Lead the development of measurement frameworks
✅ Conduct post-campaign analysis and provide actionable insights
✅ Stay updated on emerging marketing trends, tools, and benchmarks
✅ Work closely with various teams to ensure continuous improvement in marketing performance
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to convey complex data insights effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing performance, analytics, or insights role
Required Skills:
- Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling
- Experience in designing and evaluating tests, experiments, and post-campaign analysis
- Proficiency in tools such as Google Analytics, Adobe Analytics, Excel, and Power BI
- Strategic, commercial mindset with passion for data-driven decision making
Preferred Skills:
- Experience in the financial services industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique aspects of marketing within the financial services sector.
💰 Compensation & Benefits
Salary Range: £59,850 - £73,150 per annum plus an extensive benefits package
Benefits:
- Generous pension contribution of up to 15%
- Annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- Range of wellbeing initiatives and generous parental leave policies
Working Hours: Full-time (37.5 hours per week), with flexibility in working hours and hybrid working options
ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is always recommended to verify the salary with the employer during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: As a heritage brand, Lloyds Banking Group has a long history, with roots tracing back to the 17th century. The current group was formed in 1995 through the merger of Lloyds Bank and TSB Group.
Company Description:
- Lloyds Banking Group is a leading UK-based financial services provider, offering a wide range of banking and financial services to personal and business customers.
- The group is committed to helping Britain prosper by creating a more sustainable and inclusive future for people and businesses.
- Lloyds Banking Group is focused on creating a values-led culture and building a workforce that reflects the diversity of its customers and communities.
Company Specialties:
- Retail banking
- Commercial banking
- Life insurance and pensions
- Investment banking and wealth management
Company Website: Lloyds Banking Group
ASSUMPTION: Lloyds Banking Group is a large, established organization with a strong brand presence in the UK financial services market.
📊 Role Analysis
Career Level: Mid-level to senior role, with opportunities for growth and progression within the marketing function
Reporting Structure: This role reports directly to the Head of Marketing Performance and works closely with various marketing and analytics teams
Work Arrangement: Hybrid working, with a minimum of 2 days per week spent in the office
Growth Opportunities:
- Progression to senior roles within the marketing function
- Broadening of skills and experience through collaboration with various teams
- Potential to work on high-impact projects that drive business growth
ASSUMPTION: This role offers opportunities for professional development and growth within the marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with a mix of open-plan and private work areas
Office Location(s): Halifax, Leeds, Bristol, Chester, or Edinburgh
Geographic Context:
- Halifax: A vibrant town in West Yorkshire, with a mix of urban and rural surroundings
- Leeds: A major city in West Yorkshire, known for its cultural attractions, shopping, and vibrant nightlife
- Bristol: A city in South West England, known for its maritime history, vibrant arts scene, and street art
- Chester: A historic city in Cheshire, with a well-preserved Roman amphitheater and medieval walls
- Edinburgh: The capital city of Scotland, known for its historic and cultural landmarks, including Edinburgh Castle and the Royal Mile
Work Schedule: Full-time (37.5 hours per week), with flexibility in working hours and hybrid working options
ASSUMPTION: The work environment is modern and collaborative, with a focus on supporting employees' work-life balance through flexible working arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening
- Face-to-face or video interview with the hiring manager and/or team members
- Final interview or assessment, which may include a presentation or case study
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing performance, analytics, or insights roles
- Demonstrate a strong understanding of marketing metrics and measurement frameworks
- Showcase your ability to translate complex data into clear, actionable insights
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
ATS Keywords: Marketing Performance, Analytics, Insights, Marketing Metrics, Measurement Frameworks, Attribution Models, Marketing Mix Modelling, Post-campaign Analysis, Scenario Planning, Optimisation of Marketing Investment, Google Analytics, Adobe Analytics, Excel, Power BI, Data-driven Decision Making, Communication
ASSUMPTION: Applicants should focus on demonstrating their data analysis skills, strategic thinking, and ability to communicate complex ideas clearly and effectively.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Microsoft Excel
- Power BI
- Additional tools and technologies may be required based on specific projects or campaigns
ASSUMPTION: Proficiency in the listed tools is essential for success in this role. Applicants should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain Prosper
- Putting Customers First
- Doing What's Right
- Valuing Each Other
- Nurturing a Growth Mindset
Work Style:
- Collaborative and inclusive
- Focused on continuous improvement and innovation
- Supportive of work-life balance and flexible working arrangements
Self-Assessment Questions:
- Do you align with Lloyds Banking Group's purpose and values?
- Are you comfortable working in a hybrid environment and collaborating with various teams?
- Do you have a growth mindset and a passion for continuous learning and development?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Lloyds Banking Group.
⚠️ Potential Challenges
- Working with large, complex datasets and ensuring data accuracy and integrity
- Balancing multiple priorities and projects simultaneously
- Adapting to changes in the marketing landscape and industry trends
- Communicating complex data insights effectively to non-technical stakeholders
ASSUMPTION: These challenges can be overcome with strong analytical skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- Compared to similar roles in other organizations, this role offers a competitive salary range and an extensive benefits package
- Lloyds Banking Group is a large, established organization with a strong brand presence in the UK financial services market
- This role offers opportunities for professional development and growth within the marketing function and the broader organization
ASSUMPTION: Applicants should research similar roles in other organizations to understand the competitive landscape and ensure they are applying to a role that aligns with their career goals and expectations.
📝 Sample Projects
- Conducting a comprehensive analysis of marketing performance across all channels to identify areas for improvement and optimization
- Developing and implementing a new measurement framework to track the impact of marketing campaigns and initiatives
- Collaborating with cross-functional teams to design and execute A/B tests and experiments to improve marketing effectiveness
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brands, Marketing & Experience team?
- How does this role contribute to the overall marketing strategy and business goals of Lloyds Banking Group?
- What opportunities are there for professional development and growth within the marketing function and the broader organization?
- How does Lloyds Banking Group support work-life balance and flexible working arrangements?
- What are the most pressing challenges facing the marketing function, and how can this role help address them?
ASSUMPTION: These questions demonstrate a strong interest in the role and a desire to understand the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in marketing performance, analytics, or insights roles
- Prepare for interview questions that assess your data analysis skills, strategic thinking, and communication abilities
- Research Lloyds Banking Group's values, culture, and recent initiatives to demonstrate your fit with the organization
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
