📌 Core Information
🔹 Job Title: Marketing Performance Manager
🔹 Company: LEGO Group
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-Time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving media investment planning and strategy for major campaigns
- Managing agency partnerships and global/local team collaborations
- Analyzing marketing effectiveness and turning data into actionable insights
- Leading marketing mix modeling and budget planning
- Contributing to integrated commercial planning and business growth strategies
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with global and local teams.
📋 Key Responsibilities
✅ Lead media investment planning (MIP) and strategy for major campaigns such as Children’s Day, Rebuild the World, and Christmas
✅ Manage media agency relationships and support planning for other key campaigns throughout the year
✅ Lead marketing mix modeling and marketing effectiveness analysis
✅ Analyze global and local researches, and local competition monitoring to generate actionable insights
✅ Plan and analyze marketing budgets to refine performance throughout the year
✅ Co-lead integrated commercial planning (next year’s business planning cycle) with the Head of Marketing
✅ Collaborate with local and global teams, including BU Leadership, Analytics & Insights, Finance, eCommerce Marketing, Global Media Activation Team, and Marketing Investment Planning team
ASSUMPTION: This role requires a high degree of independence, strong project management skills, and the ability to work effectively in a dynamic, collaborative environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 6 years of experience in marketing performance, research, and analytics, with a strong background in media, eComm, and/or digital marketing analysis
Required Skills:
- Proven experience in media planning, analysis, and strategy
- Strong data analysis and interpretation skills
- Excellent project management skills
- Proven ability to work independently and collaboratively in a team environment
- Fluency in English (additional languages a plus)
Preferred Skills:
- Experience working with global teams
- Knowledge of the LEGO brand and products
- Familiarity with marketing mix modeling and budget planning
ASSUMPTION: Candidates with experience in the toy industry or consumer goods will have a strong advantage.
💰 Compensation & Benefits
Salary Range: Based on experience and market rates, the estimated salary range for this role in Seoul is ₩70,000,000 - ₩90,000,000 per year. This is an estimate and the final offer will be determined based on the candidate's qualifications and experience.
Benefits:
- Family Care Leave
- Insurances (life and disability)
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time, 40 hours per week, with an average of 3 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global), 13 employees in the BU Korea Marketing team
Founded: 1932 (Global), the BU Korea office was established in 2003
Company Description:
- Iconic toy manufacturer known for LEGO® bricks
- Family-owned with headquarters in Billund, Denmark
- Global presence with regional hubs and manufacturing facilities worldwide
- Committed to inspiring creativity and imagination through play
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer experiences
- Digital play experiences
- Learning-through-play
- Creativity and imagination
Company Website: LEGO Group Careers
ASSUMPTION: The LEGO Group is a well-established, global brand with a strong focus on innovation, creativity, and play.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and progression within the marketing team
Reporting Structure: Reports directly to the Marketing Director for the BU Korea, with close collaboration with global and local marketing teams
Work Arrangement: Hybrid (3 days/week in office), with flexibility for remote work as needed
Growth Opportunities:
- Potential for career progression within the marketing team or broader organization
- Opportunities to work on global campaigns and initiatives
- Chance to develop skills in marketing performance, data analysis, and strategy
ASSUMPTION: This role offers a unique opportunity to work for a global brand and contribute to its marketing performance and business growth strategies.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative work areas and amenities
Office Location(s): Seoul Sales Office New
Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 10 million
- The office is located in a bustling commercial district with easy access to public transportation
- Seoul offers a vibrant culture, rich history, and numerous entertainment and dining options
Work Schedule: Full-time, with an average of 3 days per week in the office and flexible remote work arrangements
ASSUMPTION: The office environment is dynamic, collaborative, and upbeat, with a strong focus on living the values and behaviors of the LEGO Group.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Marketing Director
Key Assessment Areas:
- Data analysis and interpretation skills
- Project management and organization skills
- Communication and collaboration skills
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant experience in media planning, analysis, and strategy
- Demonstrate strong data analysis and interpretation skills with examples from previous roles
- Tailor your resume and cover letter to emphasize your fit for this specific role and the LEGO Group
ATS Keywords: Marketing Performance, Media Strategy, Data Analysis, Marketing Mix Modeling, Project Management, Collaboration, Budget Planning, Insight Generation, Digital Marketing, eCommerce, Research, Analytical Skills, Communication, Teamwork, Adaptability, Curiosity
ASSUMPTION: The application process may vary, and additional steps or assessments may be included based on the candidate's qualifications and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing performance and analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Caring
- Fairness
- Respect
- Integrity
Work Style:
- Collaborative and team-oriented
- Dynamic and entrepreneurial
- Adaptable and change-driven
- Focused on achieving success with and through others
Self-Assessment Questions:
- How do you demonstrate creativity and imagination in your work?
- Can you provide an example of a time when you had to adapt to significant changes in your role or work environment?
- How do you ensure that your work aligns with the company's values and behaviors?
ASSUMPTION: Candidates who can demonstrate a strong fit with the LEGO Group's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Working with global teams across different time zones and cultures
- Managing multiple workstreams and priorities simultaneously
- Adapting to changes in the marketing landscape and business priorities
- Balancing data-driven decision-making with creative and innovative approaches
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive attitude.
📈 Similar Roles Comparison
- This role is similar to a Marketing Performance Manager or Media Planning Manager in other industries, but with a focus on the toy industry and the iconic LEGO brand
- In comparison to other marketing roles, this position requires a strong analytical mindset and a focus on data-driven decision-making
- Career progression opportunities may include roles such as Senior Marketing Performance Manager, Marketing Director, or other leadership positions within the marketing team or broader organization
ASSUMPTION: This role offers a unique opportunity to work for a global brand and contribute to its marketing performance and business growth strategies.
📝 Sample Projects
- Conducting a comprehensive analysis of marketing effectiveness for a major campaign and providing actionable insights to optimize future campaigns
- Leading a marketing mix modeling project to optimize marketing spend and improve return on investment
- Collaborating with global and local teams to develop and implement a media strategy for a new product launch
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be undertaken in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the BU Korea Marketing team?
- How does this role contribute to the overall business growth strategy for LEGO in Korea?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the LEGO Group support the professional development and growth of its employees?
- What are the most rewarding aspects of working for the LEGO Group, according to current employees?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience in media planning, analysis, and strategy
- Tailor your cover letter to emphasize your fit for this specific role and the LEGO Group
- Prepare examples of your data analysis and interpretation skills, as well as any relevant marketing performance projects or initiatives
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
