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Marketing Performance Review Lead

M&T Bank
Full-time
On-site
Buffalo, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Performance Review Lead

πŸ”Ή Company: M&T Bank

πŸ”Ή Location: Hybrid in Buffalo, NY, Baltimore, MD or Wilmington, DE

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: April 19, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Leading fact-based analyses to support marketing activities and decision-making
  • Developing and enhancing marketing and communication processes
  • Collaborating with senior management and business unit managers
  • Managing marketing and communication campaigns

ASSUMPTION: This role requires a high level of analytical and process improvement skills, as well as strong communication and collaboration abilities.

πŸ“‹ Key Responsibilities

βœ… Develop and direct fact-based analyses to aid senior management in decision-making

βœ… Produce complex departmental reports and spreadsheets

βœ… Lead continuous improvement of existing processes and develop new ones

βœ… Maintain awareness of new trends and developments in marketing and company products/services

βœ… Act as a partner in regional/corporate level initiatives

βœ… Identify business unit marketing and communication campaign needs and establish objectives and strategies

βœ… Manage marketing and communication campaign projects from conceptualization to execution

βœ… Complete other related duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, analytical work, and project management, requiring strong organizational and leadership skills.

🎯 Required Qualifications

Education: Bachelor's Degree or a combination of 9 years of higher education and relevant experience

Experience: 5 years of marketing experience

Required Skills:

  • Proven experience in marketing and analytical skills
  • Strong process improvement and problem-solving abilities
  • Excellent communication and collaboration skills
  • Ability to research, evaluate, and recommend changes to initiatives or projects
  • Experience in mentoring and/or onboarding more junior talent
  • Technical expertise and independent judgment
  • MS Office "super user" skills

Preferred Skills:

  • Experience in the financial services industry
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, analytics, and process improvement, with a proven track record of driving results and collaborating effectively with stakeholders.

πŸ’° Compensation & Benefits

Salary Range: $93,614.36 - $156,023.93 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Benefits:

  • Medical
  • Retirement
  • Paid Volunteer Time

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The final compensation will be determined based on the candidate's specific qualifications and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services. M&T Bank is a top 11 full-service US-based commercial bank with a retail footprint across the east coast and wealth services available nationwide and abroad.

Company Size: 10,001+ employees. As a large organization, M&T Bank offers numerous opportunities for career growth and development.

Founded: 1856 in Buffalo, NY

Company Description:

  • M&T Bank is committed to making a difference in people’s lives and uplifting the communities they serve.
  • Their purpose is to provide advice, guidance, expertise, and solutions across the entire financial spectrum.
  • They offer competitive benefits, including medical, retirement, and forty hours of paid volunteer time each year.

Company Specialties:

  • Commercial Banking
  • Retail Banking
  • Wealth Management
  • Investment Services

Company Website: http://www.mtb.com

ASSUMPTION: M&T Bank is a well-established financial institution with a strong commitment to community involvement and employee development.

πŸ“Š Role Analysis

Career Level: Mid-level to senior. This role requires a high level of expertise and experience in marketing and process improvement.

Reporting Structure: This role does not have any direct reports, but it involves collaborating with senior management and business unit managers.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with flexibility for remote work up to 3 days per week.

Growth Opportunities:

  • Potential to take on more strategic roles within the marketing department
  • Opportunities to work on high-impact projects and initiatives
  • Chance to develop and mentor more junior talent

ASSUMPTION: This role offers strong growth potential for candidates with the right skills and experience, as well as a strong commitment to continuous learning and development.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires a mix of on-site and remote work, with flexibility for remote work up to 3 days per week.

Office Location(s): Buffalo, NY; Baltimore, MD; Wilmington, DE

Geographic Context:

  • Buffalo, NY: Located in upstate New York, Buffalo is known for its rich history, cultural attractions, and outdoor recreation opportunities.
  • Baltimore, MD: Located in the Mid-Atlantic region, Baltimore is known for its historic landmarks, cultural attractions, and vibrant neighborhoods.
  • Wilmington, DE: Located in the northern part of the Delmarva Peninsula, Wilmington is known for its historic architecture, cultural attractions, and outdoor recreation opportunities.

Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth behavioral and technical interviews with the marketing team
  • Final interview with senior leadership

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Process improvement and project management abilities
  • Communication and collaboration skills
  • Cultural fit and alignment with M&T Bank's values

Application Tips:

  • Highlight your relevant marketing and process improvement experience in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with M&T Bank's values
  • Prepare examples of your analytical work and process improvement initiatives to discuss during the interview

ATS Keywords: Marketing, Analytical Skills, Process Improvement, Financial Analysis, Reporting, Project Management, Communication, Mentoring, Problem Solving, Collaboration, Research, Decision Making, Trend Analysis, Strategy Planning, Automation, Documentation

ASSUMPTION: The interview process at M&T Bank is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Candidates should be prepared to discuss their relevant experience and accomplishments in detail.

πŸ› οΈ Tools & Technologies

  • MS Office Suite (Excel, PowerPoint, Word)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Candidates should have strong proficiency in MS Office Suite and be comfortable learning and using new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Ownership
  • Collaboration
  • Curiosity
  • Candor

Work Style:

  • Data-driven and analytical
  • Process-oriented and detail-focused
  • Collaborative and team-oriented
  • Adaptable and open to change

Self-Assessment Questions:

  • How do you demonstrate integrity in your work and decision-making?
  • Can you provide an example of a time when you took ownership of a challenging project or situation?
  • How do you approach collaboration and teamwork, especially when working with diverse stakeholders?
  • Can you describe a time when you had to adapt to significant changes or unexpected challenges in a project or initiative?

ASSUMPTION: M&T Bank values candidates who align with their core values and are committed to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

  • Managing competing priorities and deadlines
  • Navigating a large and complex organization
  • Adapting to changes in the marketing landscape and company priorities
  • Balancing on-site and remote work effectively

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and development.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Marketing Analyst role, but with a stronger focus on process improvement and strategic planning.
  • In the financial services industry, this role may involve working with complex data sets and regulatory requirements.
  • Career progression may involve moving into more senior marketing roles, such as Senior Marketing Manager or Director of Marketing.

ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.

πŸ“ Sample Projects

  • Developing a comprehensive marketing performance dashboard to track key metrics and KPIs
  • Conducting a competitive analysis to identify opportunities for market differentiation and growth
  • Leading a cross-functional team to implement a new marketing automation platform

ASSUMPTION: These projects are intended to illustrate the types of initiatives the Marketing Performance Review Lead may be responsible for, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits into it?
  • How does the company support the professional development and growth of its marketing employees?
  • Can you provide an example of a time when the company successfully implemented a significant marketing initiative or process improvement?
  • How does the company approach collaboration and communication across different departments and locations?
  • What are the most pressing marketing challenges facing the company in the next 1-2 years, and how does this role contribute to addressing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant marketing and process improvement experience
  • Write a cover letter that demonstrates your understanding of the role and your fit with M&T Bank's values
  • Prepare examples of your analytical work and process improvement initiatives to discuss during the interview
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.