📌 Core Information
🔹 Job Title: Marketing Performance Specialist
🔹 Company: Despegar
🔹 Location: Alphaville, Brazil
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing incentive levers for customer acquisition and growth
- Analyzing economic viability of strategies with a focus on efficiency and ROI
- Collaborating with cross-functional teams to improve customer experience
- Conducting A/B tests and analyzing results to drive business learnings
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop and optimize incentive levers for customer acquisition, growth, and conversions
✅ Analyze economic viability of strategies, focusing on efficiency and ROI
✅ Collaborate with commercial teams to enhance value proposition through incentives
✅ Work with product and IT teams to improve customer experience and build strategic vision
✅ Construct and optimize the customer acquisition funnel within product utilization
✅ Scale strategies across different communication channels (website and marketing channels)
✅ Conduct benchmarks and identify innovative ideas for testing and validation
✅ Lead and monitor A/B tests with rigorous analysis, assessing impact and generating learnings
✅ Maintain a "continuous testing mindset" based on measurement and analysis of results
✅ Perform other duties as required
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in Marketing Performance projects
Required Skills:
- Proven experience in marketing performance analysis
- Intermediate knowledge of SQL
- Fluency in Spanish (mandatory)
- Strong analytical and problem-solving skills
- Excellent communication and teamwork skills
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with A/B testing tools
- Knowledge of the travel industry
- Fluency in Portuguese
ASSUMPTION: While not explicitly stated, a strong understanding of marketing funnels and customer acquisition strategies is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in Brazil is R$ 6,000 - R$ 10,000 per month. This estimate takes into account the candidate's experience level and the company's size.
Benefits:
- Competitive salary
- Discounts on DECOLAR products
- Flexible meal allowance
- Gympass/TotalPass
- Medical and dental assistance
- Day off on birthday
- Childcare assistance
- Bonus
- Petlove
- Work from anywhere
- Life insurance
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Despegar operates in the competitive travel technology industry, focusing on online travel bookings, flights, hotels, and vacation packages. The global online travel market is projected to reach $817.54 billion by 2023, with Latin America being one of the fastest-growing regions.
Company Size: Despegar is a large company with 1,001-5,000 employees, offering ample opportunities for career growth and collaboration with diverse teams.
Founded: Despegar was founded in 1999 and has since grown to become the leading travel technology company in Latin America, with a presence in 19 countries and 9 brands.
Company Description:
- Despegar is committed to technological development and creating enriching travel experiences
- The company offers a comprehensive catalog of travel services, including flights, hotels, car rentals, and destination services
- Despegar collaborates with 238 airlines, 1.4 million accommodations, 1,260 car rental agencies, and over 800 destination service providers
Company Specialties:
- Travel technology
- E-commerce
- Digital marketing
- Data science
- Artificial intelligence
Company Website: https://www.despegar.com
ASSUMPTION: Despegar's extensive industry experience and commitment to technological innovation make it an attractive employer for professionals seeking growth opportunities in the travel industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of technical expertise and strategic thinking.
Reporting Structure: The Marketing Performance Specialist will likely report directly to the Marketing Director or a similar role, with potential collaboration with cross-functional teams such as Product, IT, and Commercial.
Work Arrangement: This role is on-site with remote work flexibility (Work From Anywhere).
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on high-impact projects and drive business growth
- Exposure to a diverse range of stakeholders and cross-functional teams
ASSUMPTION: Given Despegar's size and industry position, there are likely numerous opportunities for professional development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Despegar's Alphaville office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Alphaville, Brazil
Geographic Context:
- Alphaville is a suburban district of Barueri, São Paulo, with a mix of residential and commercial areas
- The region offers easy access to major highways and public transportation, as well as numerous dining, shopping, and entertainment options
- Alphaville is known for its high-quality of life and safety, making it an attractive location for both work and residence
Work Schedule: Standard working hours with flexible remote work arrangements (Work From Anywhere).
ASSUMPTION: The Alphaville office provides a comfortable and productive work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing team
- Final interview with the Marketing Director or a similar role
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and alignment with Despegar's values
- Understanding of marketing funnels and customer acquisition strategies
Application Tips:
- Highlight relevant experience in marketing performance analysis and customer acquisition strategies
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team environment
ATS Keywords: Marketing Performance, Customer Acquisition, ROI Analysis, A/B Testing, SQL, Spanish, Teamwork, Problem-Solving
ASSUMPTION: Despegar's application process is likely competitive, with a focus on identifying candidates who possess the required skills and cultural fit for the role.
🛠️ Tools & Technologies
- SQL
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Data visualization tools (e.g., Tableau, Power BI, or Looker)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, or Slack)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
- Excellence
Work Style:
- Data-driven decision-making
- Agile and adaptable
- Strong teamwork and collaboration
- Proactive and results-oriented
Self-Assessment Questions:
- Do you have a strong analytical mindset and a proven track record of driving business growth through data-driven insights?
- Are you comfortable working in a dynamic, collaborative team environment and able to manage multiple projects simultaneously?
- Do you share Despegar's commitment to innovation, continuous learning, and excellence?
ASSUMPTION: Despegar values candidates who are passionate about travel, data-driven decision-making, and continuous learning, as well as those who align with the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in strategy and priorities
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges are common in marketing roles, particularly in a fast-growing company like Despegar.
📈 Similar Roles Comparison
- Compared to other marketing performance roles, this position places a stronger emphasis on customer acquisition and growth strategies
- Despegar's large size and extensive industry experience offer more opportunities for career growth and collaboration than smaller companies
- This role may have more direct impact on business growth and strategic decision-making than similar roles in smaller organizations
ASSUMPTION: While the core responsibilities of this role are similar to other marketing performance positions, Despegar's unique context and size offer distinct opportunities and challenges.
📝 Sample Projects
- Developing and optimizing incentive levers for a new customer acquisition campaign
- Conducting a comprehensive analysis of customer acquisition funnels and identifying opportunities for improvement
- Collaborating with cross-functional teams to enhance the customer experience and drive business growth
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Marketing Performance Specialist role at Despegar.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Despegar support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how does this role contribute to addressing them?
- How does Despegar measure the success of its marketing performance initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a team environment
- Research Despegar's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
