Marketing Planner

📌 Core Information

🔹 Job Title: Marketing Planner

🔹 Company: Thermo Fisher Scientific

🔹 Location: Pittsburgh, Pennsylvania, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing marketing strategies for an innovative, industry-leading brand
• Collaborating with internal and external stakeholders to understand marketing goals and customer needs
• Providing input for marketing campaigns, tactical plans, and digital channel projects
• Operating independently in a fast-paced environment with strong project management, social, and critical thinking skills

ASSUMPTION: This role requires a proactive, detail-oriented individual who can thrive in a dynamic environment and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Build campaign strategies and tactical plans to support marketing initiatives

✅ Support marketing initiatives through the entire process, from strategy and planning to implementation and measurement

✅ Establish relationships with key marketing functions to support marketing planning and execution across all marketing channels

✅ Collaborate with suppliers to deliver on commitments within the annual supplier-funded marketing program

✅ Document and deliver marketing plans, including calendars/trackers, overviews, proof of performance, and tactical metrics reporting for diverse internal and external audiences

✅ Analyze marketing performance to recommend solutions and opportunities for continuous improvement

✅ Understand brand standards and ensure consistent look and feel across campaigns and channels

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and analytical skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, science, or related area

Experience: 0-3 years of marketing experience (or equivalent degree/internship)

Required Skills:

• Strong organizational, communication, analytical, and critical thinking skills
• Ability to function in a sophisticated, matrix business environment
• Excellent social skills and self-directed work ethic
• Strong project management skills

Preferred Skills:

• Experience with marketing software tools
• Familiarity with the academic market or scientific industry

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for entry-level marketing roles in Pittsburgh)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and holidays
• Employee discounts on products and services

Working Hours: Standard (Mon-Fri, 8:00 AM - 5:00 PM, with flexibility for project needs)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the Pittsburgh area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Thermo Fisher Scientific operates in the Biotechnology Research industry, focusing on serving science to make the world healthier, cleaner, and safer.

Company Size: With over 98,000 employees, Thermo Fisher Scientific is a large organization that offers extensive resources and opportunities for professional growth.

Founded: The company was founded in 2006 through the merger of Thermo Electron and Fisher Scientific.

Company Description:

• Thermo Fisher Scientific is the world leader in serving science, with annual revenue of approximately $40 billion.
• The company's mission is to enable customers to make the world healthier, cleaner, and safer by providing innovative technologies, purchasing convenience, and pharmaceutical services through its industry-leading brands.
• Thermo Fisher Scientific supports customers in accelerating life sciences research, solving complex analytical challenges, increasing productivity in laboratories, improving patient health through diagnostics, and developing and manufacturing life-changing therapies.

Company Specialties:

• Analytical Instruments
• Laboratory Supply Chain Programs and eCommerce
• Laboratory Equipment
• Lab Services
• Specialty Diagnostics
• Life Sciences
• Pharma Services and CDMO

Company Website: thermofisher.com

ASSUMPTION: Thermo Fisher Scientific's large size and diverse portfolio of products and services offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and advancement.

Reporting Structure: The Marketing Planner will report to the Supervisor of the Academic Market Development team within the Fisher Scientific channel North America Marketing department.

Work Arrangement: This is an on-site role based in Pittsburgh, PA, with no relocation assistance provided.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into other departments or brands within Thermo Fisher Scientific
• Development of specialized skills and expertise in marketing strategy and planning

ASSUMPTION: With strong performance and a willingness to learn, there are ample opportunities for growth and advancement within Thermo Fisher Scientific.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Pittsburgh, PA

Geographic Context:

• Pittsburgh is the second-largest city in Pennsylvania, with a diverse economy and a growing tech industry.
• The city offers a mix of urban and suburban living options, with a lower cost of living compared to other major East Coast cities.
• Pittsburgh has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Standard office hours (Mon-Fri, 8:00 AM - 5:00 PM), with flexibility for project needs

ASSUMPTION: The Pittsburgh office provides a collaborative and dynamic work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the department head or director

Key Assessment Areas:

• Problem-solving and critical thinking skills
• Communication and interpersonal skills
• Project management and organizational skills
• Understanding of marketing principles and strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing principles and strategies in your application materials
• Showcase your ability to work independently and manage multiple projects simultaneously

ATS Keywords: Marketing strategy, campaign planning, project management, stakeholder collaboration, marketing execution, brand standards, marketing performance analysis

ASSUMPTION: Thermo Fisher Scientific uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your application materials can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing software tools (e.g., Marketo, HubSpot, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with marketing software tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Innovation
• Performance
• Teamwork

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to manage multiple projects simultaneously and meet deadlines?
• Do you have strong communication and interpersonal skills?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Thermo Fisher Scientific's company values and work style, with a proactive and results-driven approach to their work.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Operating independently in a fast-paced, dynamic environment
• Collaborating effectively with diverse internal and external stakeholders
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on tactical execution and less on strategic planning
• Marketing Manager: Oversees marketing strategies and teams, with more responsibility for budgeting and resource allocation
• Market Research Analyst: Specializes in market research and data analysis to inform marketing strategies

ASSUMPTION: The Marketing Planner role offers a unique blend of strategic planning and tactical execution, with opportunities for growth and advancement within the marketing department.

📝 Sample Projects

• Developing a marketing campaign plan for a new product launch
• Analyzing marketing performance data to optimize campaign strategies
• Collaborating with suppliers to deliver on commitments within the annual supplier-funded marketing program

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the Marketing Planner role.

❓ Key Questions to Ask During Interview

• What are the most pressing marketing challenges facing the company or this specific brand?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and advancement within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to professional development and training for marketing team members?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing campaign planning and execution experience, if applicable
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.