📌 Core Information
🔹 Job Title: Marketing Planner
🔹 Company: Thermo Fisher Scientific
🔹 Location: Pittsburgh, Pennsylvania, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and implementing marketing strategies for an innovative, industry-leading brand
- Working closely with internal and external stakeholders to understand marketing goals and customer needs
- Providing input for marketing campaigns, tactical plans, and digital channel projects
- Operating independently in a fast-paced environment with strong project management and social skills
ASSUMPTION: This role requires a high level of self-motivation and adaptability to thrive in a dynamic, matrix business environment.
📋 Key Responsibilities
✅ Build campaign strategies and tactical plans to support marketing initiatives
✅ Support marketing initiatives through the entire process, from strategy and planning to measurement
✅ Establish relationships with key marketing functions to support marketing planning and execution across all marketing channels
✅ Collaborate with suppliers to deliver on commitments within the annual supplier-funded marketing program
✅ Document and deliver marketing plans, including calendars/trackers, overviews, proof of performance, and tactical metrics reporting for diverse internal and external audiences
✅ Analyze marketing performance to recommend solutions and opportunities for continuous improvement
✅ Understand brand standards and ensure consistent look and feel across campaigns and channels
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and data analysis.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, science, or a related area
Experience: 0-3 years of marketing experience (or a degree/internship in marketing without work experience)
Required Skills:
- Strong organizational skills
- Excellent written and verbal communication skills
- Analytical and critical thinking skills
- Self-directed and highly effective at getting results
- Strong project management skills
Preferred Skills:
- Experience with marketing software tools
- Knowledge of the scientific or academic market
ASSUMPTION: While not explicitly stated, having experience with marketing software tools and knowledge of the scientific or academic market would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for entry-level marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition assistance program
Working Hours: Standard (Monday-Friday, 8:00 AM - 5:00 PM)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the United States. Benefits are assumed based on typical benefits packages offered by large corporations.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1956 (as a result of a merger between two companies)
Company Description:
- Thermo Fisher Scientific is the world leader in serving science, with annual revenue of approximately $40 billion.
- Their mission is to enable customers to make the world healthier, cleaner, and safer.
- They provide innovative technologies, purchasing convenience, and pharmaceutical services through their industry-leading brands.
Company Specialties:
- Analytical Instruments
- Laboratory Supply Chain Programs and eCommerce
- Laboratory Equipment
- Lab Services
- Specialty Diagnostics
- Life Sciences
- Pharma Services and CDMO
Company Website: thermofisher.com
ASSUMPTION: Thermo Fisher Scientific is a large, established company with a global presence and a broad range of products and services.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This role reports to the Supervisor of the Academic Market Development team within the Fisher Scientific channel North America Marketing department.
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Gain experience in marketing planning and execution within a large, global organization.
- Develop relationships with various stakeholders, both internal and external.
- Potential opportunities for career progression within the marketing department or other departments within the company.
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Pittsburgh, Pennsylvania, United States
Geographic Context:
- Pittsburgh is located in southwestern Pennsylvania and is the second-largest city in the state.
- The city is known for its steel industry, sports teams, and cultural attractions.
- The cost of living in Pittsburgh is generally lower than in other major U.S. cities.
Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with the possibility of occasional overtime or weekend work for specific projects.
ASSUMPTION: The work environment is a corporate office setting with a professional dress code and a structured work schedule.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the department director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing knowledge and experience
- Project management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and project management skills.
- Research Thermo Fisher Scientific and the academic market to demonstrate your understanding of the company and its target customers.
ATS Keywords: Marketing planning, campaign strategy, tactical plans, stakeholder collaboration, project management, analytical skills, critical thinking, continuous improvement
ASSUMPTION: The application process is competitive, and demonstrating relevant skills and experience will be crucial for success.
🛠️ Tools & Technologies
- Marketing software tools (e.g., marketing automation platforms, CRM, project management software)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used will depend on the marketing department's preferences and the projects assigned to the Marketing Planner.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Performance
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse stakeholders and managing multiple priorities?
- Do you have a strong attention to detail and a commitment to high-quality results?
ASSUMPTION: A strong cultural fit for this role would involve being adaptable, results-driven, and comfortable working in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Operating in a matrix business environment with various stakeholders
- Adapting to changes in marketing strategies and priorities
- Meeting tight deadlines and maintaining high-quality results
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Marketing Coordinator: More focused on day-to-day marketing tasks and less on strategic planning
- Marketing Manager: More senior role with additional responsibilities, such as team management and budget oversight
- Marketing Specialist: More specialized role focused on specific marketing channels or tactics
ASSUMPTION: This role offers a unique blend of strategic planning and tactical execution, making it distinct from other marketing roles.
📝 Sample Projects
- Developing a marketing campaign strategy for a new product launch
- Collaborating with suppliers to deliver on commitments within the annual supplier-funded marketing program
- Analyzing marketing performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strong analytical, project management, and communication skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the academic market?
- What are the most important priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role?
- How does the company measure the success of its marketing initiatives?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and project management skills
- Research Thermo Fisher Scientific and the academic market to demonstrate your understanding of the company and its target customers
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
