Marketing Planner Management Candidate-Rakuten Mart, Inc. (Formerly: Rakuten Seiyu NetSuper, Inc.) (C&M)

📌 Core Information

🔹 Job Title: Marketing Planner Management Candidate

🔹 Company: Rakuten Mart, Inc. (Formerly: Rakuten Seiyu NetSuper, Inc.) (C&M)

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing all marketing activities for online supermarket business expansion
• Developing marketing strategies and promotional campaigns
• Managing user acquisition and retention efforts
• Collaborating with diverse stakeholders and leading teams

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business growth.

📋 Key Responsibilities

✅ Developing and executing marketing strategies for business expansion

✅ Planning and managing services and promotional campaigns

✅ Executing plans and managing user acquisition and retention

✅ Conducting market research and measuring promotion effectiveness

✅ Collaborating with internal and external parties to coordinate projects

✅ Defining business requirements for web development and negotiating with stakeholders

ASSUMPTION: The role may involve working with cross-functional teams and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in marketing operations and leading teams or projects

Required Skills:

• Marketing operations experience
• Team leadership and project management skills
• Qualitative and quantitative data analysis skills (e.g., measuring promotion effectiveness, conducting market research)
• Proficiency in SQL or other data analysis tools
• Strong communication and negotiation skills

Preferred Skills:

• Experience in defining business requirements for web development
• Experience in coordinating with diverse stakeholders
• Ability to visualize goals and plan/execute PDCA cycles
• Flexibility to adapt to changing circumstances

• Practical experience with e-commerce services
• Project or team management experience
• KPI design/management experience
• Data extraction skills using SQL, R, Python, or other tools

ASSUMPTION: Candidates with experience in the e-commerce industry and familiarity with online supermarket services will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: ¥6,000,000 - ¥8,000,000 per year (Estimated based on industry standards for mid-level marketing roles in Tokyo)

Benefits:

• Comprehensive health insurance
• Retirement benefits
• Paid time off (vacation, sick leave, public holidays)
• Commuting allowance
• Employee discounts on Rakuten services

Working Hours: 40 hours per week, with flexible working hours and remote work options available

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Rakuten is a global leader in e-commerce, fintech, digital content, and communications, with a strong presence in the Japanese market.

Company Size: Rakuten has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Rakuten was founded in Tokyo in 1997 and has since grown into a global technology leader.

Company Description:

• Rakuten is committed to empowering individuals, communities, businesses, and society through its services.
• The company operates a wide range of businesses, including e-commerce, fintech, digital content, and communications.
• Rakuten is known for its innovative approach to business and its focus on customer satisfaction.

Company Specialties:

• E-commerce platforms (Rakuten Ichiba, Rakuten Books)
• Card and payments services
• Life and leisure support services
• Communications and energy services
• Investment and securities services
• Sports and digital content services
• Open EC platform and artificial intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse business portfolio and global presence offer numerous growth and development opportunities for employees.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in a dynamic and challenging environment.

Reporting Structure: The Marketing Planner will report directly to the Marketing Manager and collaborate with various teams, including product, sales, and customer service.

Work Arrangement: This is an on-site position, with flexible working hours and remote work options available.

Growth Opportunities:

• Progression to senior marketing roles within Rakuten or its subsidiaries
• Expanding skills and expertise through cross-functional projects and collaborations
• International assignments and exposure to global markets

ASSUMPTION: Successful candidates will have opportunities to grow both personally and professionally within Rakuten's diverse and dynamic organization.

🌍 Location & Work Environment

Office Type: The role is based at Rakuten Crimson House, Rakuten's global headquarters in Tokyo.

Office Location(s): 1-14-1 Tamagawa, Setagaya-ku, Tokyo

Geographic Context:

• Tokyo is a major global city with a vibrant business environment and numerous cultural attractions.
• The Setagaya ward is a bustling commercial district with easy access to public transportation and amenities.
• The office is located near several parks and green spaces, offering a pleasant work environment.

Work Schedule: The role follows a standard Japanese workweek, with flexible working hours and remote work options available.

ASSUMPTION: The office environment is modern, collaborative, and designed to foster innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and planning skills
• Data analysis and interpretation abilities
• Communication and negotiation skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Be ready to discuss your approach to data-driven decision-making and user acquisition strategies
• Research Rakuten's business and industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Marketing strategy, promotional campaigns, user acquisition, data analysis, stakeholder negotiation, team leadership, e-commerce, online supermarket

ASSUMPTION: Rakuten's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using marketing and data analysis tools, as well as collaborating with team members using project management and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Optimism
• Gratitude
• Integrity
• Perseverance

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and innovative
• Customer-focused and results-oriented

Self-Assessment Questions:

• How do you align with Rakuten's core values, and how have you demonstrated them in your previous roles?
• How comfortable are you working in a dynamic, fast-paced environment with diverse stakeholders?
• How do you approach goal-setting and planning to achieve desired outcomes?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Rakuten's values and work style, as well as a commitment to empowering customers and driving business growth.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working with large datasets and complex analytics
• Navigating a large organization with diverse business units

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a demanding and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in a smaller organization, with a focus on business expansion and user acquisition.
• In contrast to other marketing roles, this position requires a strong emphasis on data analysis and quantitative skills to measure promotion effectiveness and drive business growth.
• Career progression in this role could lead to senior marketing or management positions within Rakuten or its subsidiaries.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to drive user acquisition and retention for a new online supermarket service
• Conducting market research to identify trends and opportunities in the online grocery market
• Collaborating with cross-functional teams to define business requirements for web development and launch new features or services

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Marketing Planner role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Rakuten's overall business strategy and growth?
• What are the key priorities for this role in the first 90 days?
• How does Rakuten support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the online supermarket market, and how can this role address them?
• How does Rakuten foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its industry, as well as their commitment to driving business growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rakuten careers portal
• Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on user acquisition, data analysis, and team leadership
• Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to develop and execute strategic plans
• Research Rakuten's business and industry to demonstrate your understanding of the company and its competitive landscape
• Follow up with the hiring manager within one week of submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.