📌 Core Information
🔹 Job Title: Marketing Planner Specialist
🔹 Company: GoHealth Urgent Care
🔹 Location: Remote (Support Center)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing channel performance and aligning insights with business goals
- Creating comprehensive plans and briefs for creative and channel teams
- Overseeing project execution and ensuring deliverables are on time and aligned with strategic objectives
- Collaborating with cross-functional teams to ensure seamless execution of marketing strategies
- Managing multiple projects simultaneously in a fast-paced, dynamic environment
ASSUMPTION: This role requires a strategic thinker with strong analytical skills, project management experience, and the ability to write and deliver creative briefs. The ideal candidate will have experience in forming insights from data and managing projects to established timelines.
📋 Key Responsibilities
✅ Ingesting insights from first and third-party research and analyzing marketing channel performance
✅ Aligning insights with business goals to formulate comprehensive plans and briefs for creative and channel teams
✅ Ensuring deliverables are aligned to the brief strategy and intent and managing projects to established timelines
✅ Providing clear and concise feedback and direction to peer teams working from their briefs
✅ Monitoring and evaluating the performance of various marketing channels to identify strengths, weaknesses, and opportunities for improvement
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and project management, requiring a strong understanding of marketing principles and the ability to translate data into actionable strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field
Experience: 3–5 years planning and managing omni-channel marketing communications programs at an agency or within a marketing department
Required Skills:
- Proven experience in brief writing
- Strong analytical skills
- Excellent communication and collaboration skills
- Proficiency in marketing analytics tools and software such as Tableau, Salesforce, Google Analytics
- Strong project management skills
Preferred Skills:
- Strong comfort level collaborating with external research vendors and leveraging digital research platforms
- Healthcare and/or multi-location retail experience
- Embraces and fosters a culture of continuous learning
ASSUMPTION: While the role is remote, the ideal candidate will have experience working in a fast-paced, dynamic environment and be comfortable collaborating with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Planner Specialist with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week (Flexible scheduling may be available)
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Planner Specialist with 2-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: GoHealth Urgent Care operates in the healthcare industry, focusing on providing on-demand care for non-life-threatening conditions. They partner with prominent health systems to offer seamless access to high-quality healthcare services.
Company Size: GoHealth Urgent Care has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: GoHealth Urgent Care was founded in 2014, making it a relatively young company with a strong focus on innovation and continuous improvement.
Company Description:
- GoHealth partners with innovative and award-winning health systems to simplify and improve the way customers access high-quality healthcare for non-life-threatening conditions.
- Their on-demand care platform serves as the physical- and digital-front door to their 12 prominent health system partners and the communities they serve across 16 states.
- GoHealth’s unique partnership model, consumer-centric approach, and technology focus enable effortless, personalized, and connected on-demand care at nearly 400 co-branded neighborhood centers across the nation.
Company Specialties:
- Treatment of minor injuries and illnesses
- Laboratory services
- Diagnostic x-ray services
- Vaccinations
- Physical exams
- Treatment of work-related injuries
- Occupational health services
- Behavioral health
- Urgent care
- On-demand care
Company Website: http://www.gohealthuc.com
ASSUMPTION: GoHealth Urgent Care is committed to increasing access to quality care across the country, expanding inclusivity, and removing barriers to wellness for all people.
📊 Role Analysis
Career Level: This role is an intermediate-level position, requiring 3-5 years of experience in marketing planning and management.
Reporting Structure: The Marketing Planner Specialist will report directly to the Marketing Manager or Director.
Work Arrangement: This role is fully remote, with the expectation of regular collaboration with cross-functional teams and stakeholders.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing Planner Specialist to take on more responsibilities or move into a management role.
- GoHealth Urgent Care values internal promotions and provides opportunities for employees to grow within the organization.
ASSUMPTION: The ideal candidate will be open to learning and growing within the role and the organization, embracing a culture of continuous learning and improvement.
🌍 Location & Work Environment
Office Type: Remote (Support Center)
Office Location(s): The Marketing Planner Specialist will work remotely from the Support Center, with the option to work from other locations as needed.
Geographic Context:
- The Support Center is located in the United States, with a focus on providing on-demand care services across the country.
- The role may require occasional travel to attend meetings, conferences, or to visit other GoHealth Urgent Care locations.
Work Schedule: Full-time, 40 hours per week (Flexible scheduling may be available)
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Analytical skills and data interpretation
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with GoHealth Urgent Care’s values
Application Tips:
- Highlight your experience in marketing planning, data analysis, and project management in your resume and cover letter.
- Demonstrate your understanding of marketing principles and your ability to translate data into actionable strategies.
- Showcase your strong communication and collaboration skills, as well as your ability to work effectively in a remote environment.
ATS Keywords: Marketing planning, data analysis, project management, marketing strategy, creative briefs, channel performance, cross-functional teams, remote work, healthcare marketing
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate’s analytical and problem-solving skills, as well as their ability to work effectively in a remote environment.
🛠️ Tools & Technologies
- Marketing analytics tools and software such as Tableau, Salesforce, Google Analytics
- Digital research platforms (i.e., Lookback, Recollective, UserTesting, Dovetail) and survey tools (i.e., Qualtrics, Survey Monkey, Typeform)
- Project management software (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The ideal candidate will have experience using marketing analytics tools and software, as well as project management and collaboration tools to ensure effective communication and productivity in a remote work environment.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Takes ownership for collectively establishing productive partnerships and relationships and seeks to gain joint understanding of priorities and objectives so that the greater good of the organization and those we serve is always at the forefront.
- Innovation: Consistently uses good judgment, applying creativity to overcome obstacles and increasing effectiveness and efficiency through process and other forms of innovation.
- Diversity & Inclusion: Fosters diversity and inclusion, to be able to better understand team members, our customers, and partners. Engages the strengths and talents of each GoHealth team member, creating an environment of involvement, respect, and connection where the richness of ideas, backgrounds, and perspectives are harnessed.
- Courage & Integrity: Models and practices the highest ethical and professional standards; demonstrates pride and personal interest in our patients, partners, and fellow team members, deeply engaging in the business. Makes decisions, with a focus on doing the right thing; treats team members, our customers, partners, and vendors with dignity, consideration, open-mindedness, and respect.
- Accountability: Always shows initiative, demonstrates a bias to action, and gets things done. Actively accepts responsibility for diverse roles, obligations, and actions that positively influence patient and customer outcomes, our partnerships, and the healthcare needs of our communities.
Work Style:
- Self-motivated and results-driven
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work effectively in a remote environment
Self-Assessment Questions:
- How do you align with GoHealth Urgent Care’s core values, particularly in the context of this role?
- How do you ensure effective communication and collaboration with cross-functional teams in a remote work environment?
- How do you approach continuous learning and professional development, particularly in a fast-paced, dynamic environment?
ASSUMPTION: The ideal candidate will demonstrate a strong cultural fit with GoHealth Urgent Care’s values and be able to thrive in a remote work environment, with a focus on self-motivation, time management, and effective communication.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining productivity and staying connected with team members and stakeholders.
- The role may require occasional travel to attend meetings, conferences, or to visit other GoHealth Urgent Care locations, which may disrupt the candidate’s personal schedule or routine.
- The fast-paced, dynamic environment may present challenges in managing multiple projects simultaneously and meeting tight deadlines.
- The role may require the candidate to work outside of regular business hours to accommodate meetings or deadlines with team members or stakeholders in different time zones.
ASSUMPTION: The ideal candidate will be able to effectively manage their time, prioritize tasks, and maintain a healthy work-life balance in a remote work environment.
📈 Similar Roles Comparison
- Marketing Planner Specialist vs. Marketing Manager: The Marketing Planner Specialist role focuses more on data analysis, strategic planning, and project management, while the Marketing Manager role involves more team leadership, budget management, and overall marketing strategy.
- Industry-specific context: GoHealth Urgent Care operates in the healthcare industry, focusing on providing on-demand care services. The ideal candidate will have experience working in the healthcare industry or a related field and be familiar with healthcare marketing principles and best practices.
- Career path comparison: The Marketing Planner Specialist role is an intermediate-level position, providing an opportunity for career growth and development within the marketing department or the organization as a whole.
ASSUMPTION: The ideal candidate will have a clear understanding of the role’s responsibilities and requirements and be able to articulate how their skills and experience align with the position.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new product launch, including market research, competitive analysis, and strategic planning
- Conducting a channel performance audit and providing data-driven recommendations for optimization and improvement
- Creating and delivering a creative brief for a marketing campaign, ensuring alignment with business objectives and target audience insights
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their accomplishments and the impact they made on marketing strategies and outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing planning process at GoHealth Urgent Care, and how this role fits into that process?
- How does the Marketing Planner Specialist role collaborate with other marketing team members, as well as cross-functional teams, to ensure seamless execution of marketing strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does GoHealth Urgent Care support the professional development and growth of its marketing team members?
- What is the company’s approach to work-life balance, particularly in a remote work environment?
ASSUMPTION: The ideal candidate will come prepared with thoughtful questions that demonstrate their understanding of the role and their interest in GoHealth Urgent Care’s mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your experience in marketing planning, data analysis, and project management, as well as your understanding of marketing principles and your ability to translate data into actionable strategies.
- Prepare for the interview by researching GoHealth Urgent Care’s mission, values, and culture, as well as the specific requirements and responsibilities of the Marketing Planner Specialist role.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
