Marketing Planning Manager - GI Prospera

📌 Core Information

🔹 Job Title: Marketing Planning Manager - GI Prospera

🔹 Company: Abbott

🔹 Location: Mumbai, India

🔹 Job Type: Full-time

🔹 Category: Product Management

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 4-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for complex products/services
• Conducting market research and analyzing trends
• Overseeing product development and launch
• Monitoring sales performance and adapting plans as needed
• Collaborating with cross-functional teams to implement changes and improvements

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various departments.

📋 Key Responsibilities

✅ Conduct market research and analyze trends to identify opportunities and inform product strategy

✅ Oversee product development and design, and launch new products

✅ Monitor sales performance and adapt plans to improve sales volume, revenues, and costs

✅ Collaborate with advertising and promotions specialists to design effective sales campaigns and collateral

✅ Prepare sales forecasts and budgets, and monitor performance against these targets

✅ Liaise with other areas of the organization to implement product changes and improvements

ASSUMPTION: This role involves a significant amount of sitting for prolonged periods, as indicated in the job description.

🎯 Required Qualifications

Education: Master's degree in Engineering or equivalent

Experience: Minimum 4 years of experience in marketing

Required Skills:

• Market research and analysis
• Product development and launch
• Sales forecasting and budgeting
• Collaboration and cross-functional teamwork
• Strategic planning and execution

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a strong understanding of the healthcare industry and its regulations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 25,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Tuition assistance
• On-site fitness centers

Working Hours: Standard hours, with some flexibility for travel (10% of the time)

ASSUMPTION: Abbott offers competitive compensation and benefits packages for their employees.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.

Company Size: Abbott is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
• Abbott serves people in more than 160 countries.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's global presence and diverse product portfolio offer opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles.

Reporting Structure: The Marketing Planning Manager reports directly to the Marketing Director and oversees a team of marketing professionals.

Work Arrangement: This role is on-site, with some flexibility for travel (10% of the time).

Growth Opportunities:

• Progression to senior marketing roles within Abbott
• Expansion into different business units or product lines
• International assignments or relocation opportunities

ASSUMPTION: Abbott's large size and global presence offer numerous growth opportunities for motivated employees.

🌍 Location & Work Environment

Office Type: Abbott's Mumbai office is a modern, collaborative workspace with on-site amenities.

Office Location(s): BKC Building, Mumbai

Geographic Context:

• Mumbai is a major commercial and financial hub in India, offering a vibrant and multicultural work environment.
• The BKC Building is located in the heart of Mumbai's business district, with easy access to public transportation and amenities.
• Mumbai offers a wide range of cultural, recreational, and dining options.

Work Schedule: Standard hours, with some flexibility for travel (10% of the time)

ASSUMPTION: Abbott's Mumbai office provides a modern and collaborative work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Strategic thinking and planning skills
• Analytical and problem-solving abilities
• Cross-functional teamwork and collaboration
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Abbott's products and the GI Prospera market.
• Prepare examples of your market research, product development, and sales forecasting skills for the interview.

ATS Keywords: Marketing Planning, Product Management, Market Research, Sales Forecasting, Strategic Planning, Cross-functional Teamwork

ASSUMPTION: Abbott's application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Abbott uses industry-standard tools and technologies for marketing planning and management.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Trust
• Integrity
• Responsibility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform strategic decisions?
• Can you adapt your approach and strategies based on changing market conditions?
• Do you hold yourself accountable for achieving results and driving performance?

ASSUMPTION: Abbott values employees who embody their core values and demonstrate a strong work ethic and commitment to results.

⚠️ Potential Challenges

• Managing a complex product portfolio with varying market dynamics
• Balancing strategic planning with day-to-day tactical execution
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changing market conditions and competitive landscapes

ASSUMPTION: This role presents unique challenges that require strong strategic thinking, adaptability, and cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to other marketing planning roles, this position focuses more on complex, strategically significant products and services.
• In the healthcare industry, marketing planning roles often require a strong understanding of regulatory environments and healthcare systems.
• Career progression in marketing planning roles typically involves moving into senior marketing roles or specializing in specific product lines or business units.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing planning positions, particularly within the healthcare industry.

📝 Sample Projects

• Conducting a comprehensive market analysis for a new product launch in the GI Prospera market
• Developing and implementing a strategic pricing strategy for an existing product line
• Designing and executing a targeted advertising campaign to increase market share for a specific product

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Marketing Planning Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Abbott support the professional development and growth of its marketing employees?
• What are the most significant market trends and challenges facing the GI Prospera market?
• How does Abbott approach cross-functional collaboration and stakeholder management in marketing planning?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the company's approach to marketing planning and management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and achievements relevant to this role
• Write a compelling cover letter that demonstrates your understanding of Abbott's products and the GI Prospera market
• Prepare examples of your market research, product development, and sales forecasting skills for the interview
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.