🔹 Job Title: Marketing Portfolio Manager II
🔹 Company: FirstRand Bank India
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and stakeholder management. The ideal candidate will have experience in marketing, advertising, or a related field and be comfortable working in a collaborative, agile environment.
✅ Support the development and execution of a pillar marketing strategy that incorporates products, pillar, customer, and integrated financial services thinking
✅ Support the build, deployment, and tracking of marketing initiatives from start to end to maximize growth across business areas
✅ Align stakeholders and execution partners at relevant levels, on value propositions with end customer and customer touchpoints in mind
✅ Act as a subject matter expert on pillar, in relation to customer, and provide associated guidance and steer into marketing value chain and business.
✅ Interpret strategic intent and guide activities towards this, to add value for customers and shareholders.
✅ Define marketing activities that apply a customer-centric approach focusing on creating a positive experience for the customer, maximizing service and/or product offerings, and articulating the relationship / advice / service model.
✅ Craft internal and external marketing aligned to voice of customer insights and business goals
✅ Ensure application of integrated frameworks, guidelines, and optimization plans to enable outcomes across customer sub-segments, product houses, tools & enablers, and touchpoints
✅ Ensure a depth of product and pillar understanding that feeds into appropriate marketing plan for multiple customer sub-segments and niches
✅ Develop and/or input into customer segment and sub-segment frameworks that support the pillar and customer need
✅ Drive execution needs such as socialization, approvals, and entry into activity management tools
✅ Build and/or input into messaging across relevant touchpoints, that enable business and marketing outcomes for the pillar, product, and customer segments.
✅ Interpret data, analytics, and research when crafting short-, medium-, and long-term marketing activities
✅ Support operational processes and cadence across the relevant business value chains to enable product and pillar integration into broader integrated customer approaches and articulation
✅ Apply data in marketing messages aimed at delivering tactical shifts in customer positioning
✅ Support the effective management and control of budgets
✅ Input into messaging playbooks to practically support business units across the value chain
✅ Support the shift in marketing process to work item and on-platform methodology to unlock efficiency and impact for customer marketing and experience
✅ Collaborate with Pillar and Customer Marketing Leads and portfolio managers with positioning and messaging hierarchy that ladders from single need up to IFS, and deploys over 1-3 years
✅ Support the tracking and articulation of marketing NPV / ROI models that assess and communicate marketing impact as well as inform decision making.
✅ Input, socialize, and deploy marketing performance dashboards into business areas to provide strategic guidance on impactful marketing with tangible data
✅ Support the business and marketing value chain at appropriate level by socializing data to demonstrate empirical shifts in customer outcomes through marketing approaches.
✅ Support workstreams internally and externally driving thought leadership for the pillar and customer
✅ Support the commissioning and packaging of customer stories for demonstration, and influence marketing builds across owned platforms
✅ Drive synergy and collaboration across diverse areas in the value chain
✅ Play a pivotal role in the pillar team, and across the marketing value chain
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and stakeholder management. The ideal candidate will have experience in marketing, advertising, or a related field and be comfortable working in a collaborative, agile environment.
Education: Degree in Marketing, Advertising, Media, or Business-related qualification
Experience: 4-5 years of experience in Marketing, Advertising, and Media (incl. digital), of which 2-3 years should be as Senior Marketing Specialist / Business specialist
Required Skills:
Preferred Skills:
ASSUMPTION: While a degree in marketing or a related field is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
Salary Range: The salary range for this position is estimated to be between ZAR 600,000 and ZAR 800,000 per annum, based on industry standards for a Marketing Portfolio Manager with 4-5 years of experience in South Africa.
Benefits:
Working Hours: The standard working hours for this position are 40 hours per week, Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, qualifications, and the company's internal compensation structure.
Industry: FirstRand Bank India operates in the banking industry, with a focus on corporate banking, investment banking, fixed income, currency, and commodity products, and structured products.
Company Size: FirstRand Bank India has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration.
Founded: FirstRand Bank India was founded in 2008 and is a fully-fledged branch of FirstRand Bank Limited South Africa.
Company Description:
Company Specialties:
Company Website: https://www.firstrand.co.in/SitePages/FirstRand%20India%20Home.aspx
ASSUMPTION: FirstRand Bank India is a well-established financial services provider with a strong reputation in the market. The company offers opportunities for growth and development in a dynamic and competitive industry.
Career Level: This role is at the mid-level career stage, requiring several years of experience in marketing, advertising, or a related field.
Reporting Structure: The Marketing Portfolio Manager II will report directly to the Head of Marketing and work closely with cross-functional teams across the business value chain.
Work Arrangement: This role is on-site, with the opportunity to work from the company's office in Johannesburg, South Africa.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and development within the company, with the potential to take on additional responsibilities and advance to senior-level positions over time.
Office Type: FirstRand Bank India's office in Johannesburg is a modern, professional environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): 5 Merchant Place, 9 Fredman Drive, Sandton, Johannesburg, 2196
Geographic Context:
Work Schedule: The standard work schedule for this role is Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, the role may require flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The work environment at FirstRand Bank India is collaborative and supportive, with a focus on driving innovation and growth. The office is located in a modern, professional setting with easy access to amenities and public transportation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, data analysis, stakeholder management, marketing execution, customer-centric, banking, financial services, integrated marketing
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and fit with the company's culture and values.
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, data analysis and visualization tools, and project management software. Familiarity with Microsoft Office Suite is also required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: FirstRand Bank India values a customer-centric, collaborative, and innovative work environment. Candidates should be able to demonstrate their fit with the company's values and work style through their responses to these self-assessment questions.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a fast-paced, dynamic environment and manage multiple stakeholders and competing priorities.
ASSUMPTION: While this role is similar to other marketing management roles, it places a greater emphasis on data analysis and collaboration with cross-functional teams. Candidates should be prepared to demonstrate their expertise in these areas to be successful in this role.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their experience with similar projects and how they have approached them in the past.
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the interview process.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.