📌 Core Information
🔹 Job Title: Marketing Portfolio Manager II
🔹 Company: FirstRand Bank India
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing strategic partnership to business units through marketing solutions
- Managing day-to-day campaign activities and ensuring alignment with business goals
- Collaborating with cross-functional teams and external agencies
- Developing marketing content and tracking campaign performance
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on collaboration and stakeholder management.
📋 Key Responsibilities
✅ Provide strategic partnership to business units by assessing business needs and offering marketing solutions
✅ Manage day-to-day campaign activities, including timelines, deliverables, and approvals
✅ Collaborate with internal teams and external agencies to ensure successful campaign execution
✅ Develop marketing content tailored to specific customer segments and distribute across multiple channels
✅ Track campaign performance, analyze data, and report on results
✅ Support budget management by tracking campaign budgets and ensuring proper allocation of funds
ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical skills, with a strong emphasis on cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, Communications, or a related field
Experience: 4-5 years of experience in Marketing, Advertising and Media (incl. digital), with 2-4 years in campaign management, ideally within the financial services or retail sector
Required Skills:
- Proven experience in campaign management and cross-functional team collaboration
- Strong organizational, communication, and analytical skills
- Ability to manage campaign timelines and ensure smooth execution
- Familiarity with digital marketing channels and content creation
Preferred Skills:
- Experience working with advertising agencies and coordinating cross-functional marketing projects
- Knowledge of the financial services or retail sector
ASSUMPTION: Candidates with a strong academic background in marketing or a related field, along with relevant experience in campaign management, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 800,000 per annum, based on industry standards for mid-senior level marketing roles in South Africa. This estimate takes into account the candidate's experience level and the location of the role.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: The role requires working standard banking hours, Monday to Friday, with occasional flexibility based on project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: FirstRand Bank India operates in the banking industry, with a focus on corporate banking, investment banking, and other financial services
Company Size: FirstRand Bank India is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment
Founded: FirstRand Bank India was founded in 2008 and is a fully-fledged branch of FirstRand Bank Limited South Africa
Company Description:
- FirstRand Bank India is a licensed financial services provider in India and a member of the Indian banking fraternity
- The bank offers banking services to its clients active in the Indo-African corridor and within India
- FirstRand Bank India is committed to providing exceptional service and supporting the growth of its clients
Company Specialties:
- Corporate banking
- Investment banking
- Fixed income, currency, and commodity products
- Structured products
Company Website: FirstRand Bank India
ASSUMPTION: FirstRand Bank India is a well-established financial institution with a strong focus on client service and growth.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing function
Reporting Structure: The Marketing Portfolio Manager II reports directly to the Head of Marketing and works closely with various business units and cross-functional teams
Work Arrangement: This role requires on-site presence, with occasional flexibility based on project demands
Growth Opportunities:
- Promotions to GTM Marketing Manager or roles in Campaign Management, Product Marketing, or Digital Marketing
- Opportunities to work on high-impact projects and gain exposure to various aspects of marketing
- Potential to develop leadership skills through mentoring and coaching opportunities
ASSUMPTION: This role offers strong growth potential within the marketing function, with opportunities to develop leadership skills and gain exposure to various aspects of marketing.
🌍 Location & Work Environment
Office Type: FirstRand Bank India operates from modern office spaces in Mumbai, India, and Johannesburg, South Africa
Office Location(s): 5 Merchant Place, 9 Fredman Drive, Sandton, Johannesburg, 2196
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the country
- The city offers a vibrant cultural scene, with numerous attractions and entertainment options
- Johannesburg has a subtropical highland climate, with mild winters and warm summers
Work Schedule: The work schedule for this role is Monday to Friday, with standard banking hours and occasional flexibility based on project demands
ASSUMPTION: The work environment at FirstRand Bank India is dynamic and inclusive, with a strong focus on collaboration and client service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and relevant stakeholders
- Background check and reference verification
Key Assessment Areas:
- Campaign management skills and experience
- Cross-functional team collaboration and stakeholder management
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful campaign management projects and their outcomes
- Research FirstRand Bank India and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Marketing, Campaign Management, Digital Marketing, Content Creation, Project Management, Analytical Skills, Communication Skills, Teamwork, Banking, Financial Services, Retail Sector
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's campaign management skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Campaign management software (e.g., Marketo, HubSpot, or Salesforce)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics, or Tableau)
ASSUMPTION: Candidates should have a strong working knowledge of Microsoft Office Suite and be comfortable using campaign management, project management, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Client-centricity
- Integrity
- Collaboration
- Excellence
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Results-driven and performance-oriented culture
Self-Assessment Questions:
- Do you have a proven track record of successful campaign management in a dynamic and fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams and external stakeholders?
- Do you thrive in a results-driven and performance-oriented culture?
ASSUMPTION: Candidates who are client-focused, collaborative, and results-driven will be well-suited to the culture at FirstRand Bank India.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong organizational and time management skills
- Adapting to a dynamic and fast-paced work environment, with changing priorities and deadlines
- Working with external agencies and vendors, requiring strong communication and project management skills
- Navigating a large and complex organization, with multiple business units and functions
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a dynamic work environment, with a strong focus on collaboration and stakeholder management.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on campaign management and cross-functional team collaboration
- Within the banking industry, this role offers a unique blend of strategic marketing and hands-on campaign execution
- Career progression in this role could lead to opportunities in campaign management, product marketing, or digital marketing within the financial services sector
ASSUMPTION: Candidates should consider the unique blend of strategic marketing and hands-on campaign execution offered by this role, as well as the potential career progression opportunities within the financial services sector.
📝 Sample Projects
- Developing and executing a successful product launch campaign for a new banking service, resulting in a 20% increase in customer adoption within the first three months
- Managing a cross-functional team to create and distribute targeted marketing content for a specific customer segment, leading to a 15% increase in customer engagement
- Collaborating with external agencies to create and execute a high-impact advertising campaign, generating a 10% increase in brand awareness
ASSUMPTION: Candidates should be prepared to provide specific examples of successful campaign management projects and their outcomes, demonstrating their skills and experience in this area.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process and how this role fits into it?
- How does this role collaborate with other marketing functions, such as digital marketing and product marketing?
- What are the key priorities for this role in the first 90 days?
- How does FirstRand Bank India support the growth and development of its marketing team members?
- What are the most challenging aspects of working in a dynamic and fast-paced marketing environment at FirstRand Bank India?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's marketing function.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the FirstRand Bank India careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful campaign management projects and their outcomes
- Research FirstRand Bank India and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
