Marketing Portfolio Manager II - Connect and Service Provider

📌 Core Information

🔹 Job Title: Marketing Portfolio Manager II - Connect and Service Provider

🔹 Company: FirstRand Bank India

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: August 7, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing strategic partnership to business units by assessing needs and offering marketing solutions.
• Supporting the planning and execution of marketing campaigns.
• Ensuring alignment with business goals and customer needs.
• Collaborating with internal teams and external partners to deliver seamless go-to-market initiatives.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving customer engagement and product adoption.

📋 Key Responsibilities

✅ Support the Pillar Team in the planning and execution of product launches, service rollouts, and marketing campaigns.

✅ Coordinate the development of marketing assets by working closely with the creative team and external agencies.

✅ Ensure all marketing materials are on-brand, aligned with the go-to-market strategy, and meet the objectives of the campaign.

✅ Manage the day-to-day activities related to the rollout of marketing campaigns, including timelines, deliverables, and approvals.

✅ Collaborate with internal teams, including Product Management and Development, Marketing Capabilities, Sales, and third-party Suppliers/Partners to ensure all go-to-market initiatives are delivered seamlessly.

✅ Work with the Product & Sales Team to ensure they have the necessary support in the form of marketing campaigns and product launches to drive awareness and take-up.

✅ Support in managing relationships with advertising, media, and content agencies, ensuring timely delivery of creative assets and campaign materials.

✅ Assist in the preparation of creative briefs for external partners, ensuring clarity in messaging, campaign objectives, and deadlines.

✅ Monitor agency performance and ensure that all deliverables meet the expected quality standards and timelines.

✅ Assist in the development of content marketing materials, including blogs, social media posts, email newsletters, and product brochures, in collaboration with the content team and external partners.

✅ Ensure that all content is tailored to specific customer segments and is consistent across different marketing channels (online and offline).

✅ Coordinate the distribution of content across multiple channels, including the bank’s website, social media, email, and in-branch displays.

✅ Track the performance of campaigns and product launches by monitoring key metrics such as customer engagement, product uptake, and lead generation.

✅ Work with the Analytics Team to gather customer data and insights to refine marketing activities and enhance the effectiveness of campaigns.

✅ Assist in tracking campaign budgets, ensuring that marketing activities are executed within the allocated resources.

✅ Monitor spending across marketing initiatives and ensure proper allocation of funds for advertising, creative development, and media buying.

✅ Prepare budget reports and updates, highlighting any potential risks or overspending.

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, Communications, or a related field.

Experience: 4-5 years of experience in Marketing, Advertising and Media (incl. digital), of which 2-4 must be in campaign management, ideally within the financial services or retail sector.

Required Skills:

• Understanding of marketing channels (social media, email, web) and experience in content creation.
• Ability to manage campaign timelines and ensure smooth execution across multiple teams and vendors.
• Analytical Skills: Ability to track campaign performance, analyze data, and report on results.
• Project Management Skills: Strong organizational skills and the ability to manage multiple projects simultaneously.
• Communication Skills: Excellent written and verbal communication skills, with the ability to work effectively across teams and with external partners.
• Teamwork: Collaborative mindset with a proactive, hands-on approach to problem-solving.
• Results-driven, focused on delivering successful marketing campaigns that align with business objectives.
• Stakeholder management, critical to this role within internal teams and third-party suppliers and partners

Preferred Skills:

• Experience working with third-party suppliers.

ASSUMPTION: Given the role's focus on campaign management and cross-functional collaboration, candidates with relevant experience in marketing, advertising, or media are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 800,000 per annum, based on industry standards for a mid-senior level marketing role in South Africa. This estimate takes into account the candidate's experience level, the role's responsibilities, and the company's size and industry.

Benefits:

• Competitive benefits package, including medical aid, provident fund, and life insurance.
• Employee wellness programs and initiatives.
• Opportunities for professional development and career growth.

Working Hours: The role requires a standard full-time work arrangement, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: FirstRand Bank India operates in the banking industry, with a focus on corporate banking, investment banking, fixed income, currency and commodity products, and structured products.

Company Size: FirstRand Bank India is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: FirstRand Bank India was founded in 2008 and has since grown to become a fully-fledged branch of FirstRand Bank Limited South Africa.

Company Description:

• FirstRand Bank India is a licensed financial services provider in India and a fully-fledged branch of FirstRand Bank Limited South Africa.
• The bank opened its doors for trade in 2009 after being granted a full-scale commercial banking license.
• Based in Mumbai, FirstRand Bank India is a member of the Indian banking fraternity, offering banking services to its clients active in the Indo-African corridor and within India across corporate banking, investment banking, fixed income, currency and commodity products, and structured products.

Company Specialties:

• Corporate Banking
• Investment Banking
• Fixed Income, Currency and Commodity Products
• Structured Products

Company Website: FirstRand India Home

ASSUMPTION: FirstRand Bank India is a well-established financial services provider with a strong focus on customer-centric banking solutions.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Portfolio Manager II reports directly to the Head of Marketing or a relevant Business Unit EXCO.

Work Arrangement: The role requires a standard full-time work arrangement, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Occasional overtime may be required to meet project deadlines.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Portfolio Manager I or Marketing Manager.
• Expansion into related fields, such as marketing strategy, marketing analytics, or marketing technology.
• Opportunities to work on high-impact projects and contribute to the company's overall marketing strategy.

ASSUMPTION: Given the company's size and industry, there are ample opportunities for career growth and development within the marketing function.

🌍 Location & Work Environment

Office Type: The role is based in a corporate office environment in Sandton, Johannesburg.

Office Location(s): 5 Merchant Place, 9 Fredman Drive, Sandton, Johannesburg, 2196

Geographic Context:

• Johannesburg is the largest city in South Africa and the provincial capital of Gauteng.
• The city is known for its vibrant business district, high-rise buildings, and diverse cultural scene.
• Johannesburg offers a mix of urban and suburban living options, with various neighborhoods catering to different lifestyles and budgets.

Work Schedule: The role follows a standard full-time work arrangement, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The role's location in Sandton, Johannesburg, provides easy access to the city's major business hubs and amenities, making it an attractive option for professionals living and working in the area.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth behavioral and technical interviews with the hiring manager and relevant team members.
• Final interview with the Head of Marketing or a relevant Business Unit EXCO.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Campaign management experience and ability to manage multiple projects simultaneously.
• Strong communication and stakeholder management skills.
• Alignment with the company's values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns you've managed, including challenges faced and outcomes achieved.
• Research the company and the role to demonstrate your understanding of the business and the marketing landscape in South Africa.

ATS Keywords: Marketing, Campaign Management, Content Creation, Project Management, Analytical Skills, Communication Skills, Teamwork, Stakeholder Management, Banking, Financial Services, Retail Sector

ASSUMPTION: The application process for this role is likely to be competitive, given the attractive salary range and benefits package. Applicants are encouraged to tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The role requires proficiency in marketing automation platforms, CRM software, project management tools, and analytics and reporting tools to effectively manage marketing campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers first in all aspects of the business.
• Integrity: Upholding the highest ethical standards and acting with honesty and transparency.
• Collaboration: Working together to achieve common goals and drive business success.

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and driving growth.
• Data-driven, with a strong emphasis on performance tracking and continuous improvement.
• Collaborative, with a focus on teamwork and cross-functional collaboration.

Self-Assessment Questions:

• Do you have a proven track record of managing successful marketing campaigns in a fast-paced environment?
• Are you comfortable working with multiple stakeholders and managing complex projects simultaneously?
• Do you thrive in a data-driven culture and have strong analytical skills?

ASSUMPTION: FirstRand Bank India values candidates who are customer-focused, results-driven, and collaborative, with a strong commitment to integrity and ethical standards.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for candidates new to campaign management or working in a fast-paced environment.
• The role requires a strong understanding of the banking industry and the marketing landscape in South Africa, which may present a learning curve for candidates from other industries or regions.
• Occasional overtime may be required to meet project deadlines, which may impact work-life balance for some candidates.
• The competitive nature of the application process may make it challenging for some candidates to secure the role.

ASSUMPTION: While this role presents several opportunities for career growth and development, it also comes with its unique set of challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• Compared to other marketing roles in the financial services industry, this role places a greater emphasis on campaign management and cross-functional collaboration.
• In terms of industry-specific context, this role requires a strong understanding of the banking industry and the marketing landscape in South Africa.
• Career path comparison: This role is a mid-senior level position, with opportunities for progression to senior marketing roles or expansion into related fields such as marketing strategy, marketing analytics, or marketing technology.

ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and hands-on execution, making it an attractive option for marketing professionals looking to advance their careers in the financial services industry.

📝 Sample Projects

• Managing the launch campaign for a new banking product, including market research, creative development, and execution.
• Developing and implementing a content marketing strategy to drive customer engagement and product adoption across multiple channels.
• Collaborating with the product team to gather customer feedback and refine marketing materials to better meet customer needs.

ASSUMPTION: These sample projects illustrate the role's focus on campaign management, cross-functional collaboration, and customer-centric marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and career growth of its marketing employees?
• What are the biggest challenges facing the marketing team in the current business environment, and how can this role contribute to addressing them?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role to track?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the team's dynamics, and the company's marketing strategy, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the FirstRand Bank India careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of successful marketing campaigns you've managed.
• Prepare for your interview by researching the company and the role, and practicing common interview questions and your responses.
• If selected for the final interview, be prepared to present a portfolio of your marketing work and discuss your approach to campaign management and stakeholder engagement.
• Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.