Marketing & PR Manager

📌 Core Information

🔹 Job Title: Marketing & PR Manager

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing and PR strategies
• Managing relationships with media, influencers, and key stakeholders
• Overseeing the creation and distribution of marketing collateral
• Leading photo and video shoots, including location scouting and media tours
• Collaborating with various departments to create and manage marketing campaigns

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. It is ideal for candidates with a proven track record in luxury hospitality marketing and PR.

📋 Key Responsibilities

✅ Developing and implementing comprehensive marketing and PR strategies aligned with the brand vision and business objectives

✅ Managing and nurturing relationships with media, influencers, and key stakeholders to enhance brand visibility and reputation

✅ Overseeing the creation and distribution of all marketing collateral, ensuring consistency with brand guidelines across all channels

✅ Leading the planning and execution of photo and video shoots, including location scouting and media tours

✅ Collaborating with various departments (e.g., Spa, Food & Beverage, Sales) to create and manage marketing campaigns that drive profit growth and brand exposure

✅ Serving as the primary brand guardian, ensuring all consumer-facing communications adhere to brand standards and tone of voice

✅ Managing relationships with external agencies and suppliers, providing clear briefs and overseeing project timelines

✅ Analyzing marketing performance data and preparing insightful monthly reports for stakeholders

✅ Developing and managing crisis communication plans to protect and maintain the resort’s reputation

✅ Overseeing the design and production of in-house collateral, including digital assets and print materials

✅ Managing the marketing budget, ensuring cost-effective utilisation of resources

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Public Relations, or a related field

Experience: Minimum of 5 years' experience in marketing and public relations, preferably within the luxury hospitality sector

Required Skills:

• Proven track record in managing brand and design agencies
• Strong understanding of the luxury market and hotel operations
• Excellent written and verbal communication skills in English
• Proficiency in digital marketing tools, social media platforms, and analytics
• Demonstrated experience in crisis communication and reputation management
• Strong project management skills with the ability to meet deadlines consistently
• Analytical mindset with knowledge of basic accounting principles
• Proficient in creating professional presentations and reports
• Creative thinker with the ability to translate strategy into actionable plans
• Self-motivated with excellent interpersonal and leadership skills
• Detail-oriented with a keen eye for visual aesthetics and brand consistency
• Adaptable and resilient, with the ability to thrive in a dynamic environment
• Customer-focused approach with a passion for delivering exceptional guest experiences
• Organised and efficient, with strong multi-tasking abilities

Preferred Skills:

• Fluency in Vietnamese or other local languages
• Experience working in the Asia-Pacific region

ASSUMPTION: Candidates with international experience and multilingual skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between VND 50,000,000 - VND 70,000,000 per year, based on industry standards for a Marketing & PR Manager in the luxury hospitality sector in Vietnam. This estimate takes into account the candidate's experience level, the company's size, and the location's cost of living.

Benefits:

• Competitive package and plenty of development opportunities
• The opportunity to join an international and innovative and fast-growing group
• The ability to challenge the norm and work in an environment that is both creative and rewarding
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity

Working Hours: Full-time position with standard working hours, although flexibility may be required to meet project deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's specific qualifications and experience. The benefits listed are based on the information provided by the company and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company is known for its luxury brands, such as Raffles, Fairmont, Sofitel, and Pullman.

Company Size: AccorHotel is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: AccorHotel was founded in 1967 and has since grown to become one of the largest hotel chains in the world, with a presence in over 100 countries.

Company Description:

• AccorHotel pioneers the “ALL Inclusive, ALL Exclusive” concept, inviting guests to discover a world of possibilities with luxurious stays, inclusive of culinary delights, live entertainment, sports and fitness activities, spa and wellness journeys, and fun-filled kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and the company's Turkish heritage, all within a setting of unparalleled luxury.
• The company is committed to building new hotels and creating a global brand, offering a competitive package and plenty of development opportunities for its employees.

Company Specialties:

• Luxury hospitality
• Brand management
• Marketing and public relations
• Crisis communication

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer candidates the opportunity to work on various projects and gain exposure to different markets and cultures.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Resort Manager or a similar senior role within the marketing department.

Reporting Structure: The Marketing & PR Manager is responsible for leading a team of marketing and PR professionals, as well as collaborating with various departments, such as Spa, Food & Beverage, and Sales, to create and manage marketing campaigns.

Work Arrangement: This is an on-site position, requiring the candidate to be based in Phú Quốc, Vietnam. However, some flexibility may be available for remote work, depending on the specific needs of the project and the candidate's performance.

Growth Opportunities:

• Progression to a senior marketing role within the company, such as Director of Marketing or Vice President of Marketing
• Expansion into other areas of the business, such as hotel management or brand development
• Opportunities to work on international projects and gain exposure to different markets and cultures

ASSUMPTION: The growth opportunities in this role are largely dependent on the candidate's performance, initiative, and the company's specific needs and expansion plans.

🌍 Location & Work Environment

Office Type: The office is located within the luxurious resort property in Phú Quốc, Vietnam, offering a beautiful and inspiring work environment.

Office Location(s): Phú Quốc, Vietnam

Geographic Context:

• Phú Quốc is a tropical island located in the Gulf of Thailand, known for its pristine beaches, lush forests, and vibrant culture.
• The island is a popular tourist destination, attracting visitors from around the world with its natural beauty and luxurious resorts.
• Phú Quốc is part of the Kiến Giang province in Vietnam, which is known for its rich history and diverse ecosystems.

Work Schedule: The work schedule for this role is typically Monday to Friday, with standard working hours. However, the candidate may be required to work flexible hours or be on-call to attend events or manage crises as needed.

ASSUMPTION: The work environment in Phú Quốc offers a unique blend of natural beauty and luxury, providing an inspiring setting for marketing and PR professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Resort Manager or a senior marketing professional
• Final interview with the General Manager or another senior leader within the company

Key Assessment Areas:

• Strategic thinking and planning
• Communication skills and presentation abilities
• Crisis management and problem-solving skills
• Cultural awareness and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing and PR campaigns, as well as any crisis management scenarios you have handled
• Research AccorHotel's brand and values to demonstrate your understanding of the company and its culture

ATS Keywords: Marketing, PR, Brand Management, Crisis Communication, Project Management, Digital Marketing, Social Media, Analytics, Communication, Interpersonal Skills, Leadership, Creativity, Attention to Detail, Customer Focus, Organizational Skills, Multi-tasking, Luxury Hospitality, Resort Marketing

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Digital marketing tools (Google Analytics, Hootsuite, Buffer)
• Crisis communication software (e.g., Brand24, Mention)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's specific responsibilities and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Customer-focused
• Results-driven
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong customer focus and a passion for delivering exceptional experiences?
• Are you able to manage multiple projects and deadlines effectively?
• Do you have a strategic mindset and the ability to translate complex ideas into actionable plans?

ASSUMPTION: AccorHotel values candidates who are adaptable, resilient, and customer-focused, with a strong work ethic and a passion for delivering exceptional experiences.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing multiple projects and deadlines in a fast-paced work environment
• Adapting to the unique cultural and linguistic landscape of Vietnam
• Navigating the complexities of crisis communication and reputation management

ASSUMPTION: The potential challenges in this role are largely related to the dynamic and fast-paced nature of the work environment, as well as the need to adapt to a unique cultural and linguistic landscape.

📈 Similar Roles Comparison

• Unlike other marketing and PR roles in the hospitality industry, this position is focused on a single luxury resort property, allowing for a more in-depth and specialized approach to marketing and PR strategies
• AccorHotel's extensive global presence and diverse portfolio of brands offer candidates the opportunity to work on various projects and gain exposure to different markets and cultures
• This role is a mid-level management position, offering opportunities for career growth and development within the company

ASSUMPTION: The unique focus on a single luxury resort property, combined with AccorHotel's global presence and diverse brand portfolio, sets this role apart from other marketing and PR positions in the hospitality industry.

📝 Sample Projects

• Developing and implementing a comprehensive marketing and PR strategy for the resort's grand opening
• Managing a crisis communication plan in response to a natural disaster or other unexpected event
• Collaborating with the Food & Beverage department to create and execute a marketing campaign for a new restaurant or bar

ASSUMPTION: The specific projects in this role may vary depending on the candidate's specific responsibilities and the company's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within the resort, such as Food & Beverage and Sales?
• What are the most significant challenges facing the resort's marketing and PR efforts, and how can this role address them?
• What opportunities exist for professional development and growth within the company?
• How does AccorHotel support its employees in adapting to the unique cultural and linguistic landscape of Vietnam?

ASSUMPTION: The key questions to ask during the interview for this role should focus on the candidate's ability to understand and address the specific challenges and opportunities facing the resort's marketing and PR efforts, as well as the company's commitment to supporting its employees' professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing and PR campaigns, as well as any crisis management scenarios you have handled
• Research AccorHotel's brand and values to demonstrate your understanding of the company and its culture
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.