Marketing & PR Manager

📌 Core Information

🔹 Job Title: Marketing & PR Manager

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive marketing and PR strategies
• Managing relationships with media, influencers, and key stakeholders
• Overseeing the creation and distribution of marketing collateral
• Leading photo and video shoots, including location scouting and media tours
• Collaborating with various departments to create marketing campaigns
• Serving as the primary brand guardian
• Managing relationships with external agencies and suppliers
• Analyzing marketing performance data and preparing reports
• Developing and managing crisis communication plans
• Overseeing the design and production of in-house collateral
• Managing the marketing budget

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. It is ideal for candidates with a proven track record in luxury hospitality marketing and PR.

📋 Key Responsibilities

✅ Developing and implementing comprehensive marketing and PR strategies aligned with the brand vision and business objectives

✅ Managing and nurturing relationships with media, influencers, and key stakeholders to enhance brand visibility and reputation

✅ Overseeing the creation and distribution of all marketing collateral, ensuring consistency with brand guidelines across all channels

✅ Leading the planning and execution of photo and video shoots, including location scouting and media tours

✅ Collaborating with various departments (e.g., Spa, Food & Beverage, Sales) to create and manage marketing campaigns that drive profit growth and brand exposure

✅ Serving as the primary brand guardian, ensuring all consumer-facing communications adhere to brand standards and tone of voice

✅ Managing relationships with external agencies and suppliers, providing clear briefs and overseeing project timelines

✅ Analyzing marketing performance data and preparing insightful monthly reports for stakeholders

✅ Developing and managing crisis communication plans to protect and maintain the resort’s reputation

✅ Overseeing the design and production of in-house collateral, including digital assets and print materials

✅ Managing the marketing budget, ensuring cost-effective utilisation of resources

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various departments and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Public Relations, or a related field

Experience: Minimum of 5 years' experience in marketing and public relations, preferably within the luxury hospitality sector

Required Skills:

• Excellent written and verbal communication skills in English
• Proficiency in digital marketing tools, social media platforms, and analytics
• Demonstrated experience in crisis communication and reputation management
• Strong project management skills with the ability to meet deadlines consistently
• Analytical mindset with knowledge of basic accounting principles
• Proficient in creating professional presentations and reports
• Creative thinker with the ability to translate strategy into actionable plans
• Self-motivated with excellent interpersonal and leadership skills
• Detail-oriented with a keen eye for visual aesthetics and brand consistency
• Adaptable and resilient, with the ability to thrive in a dynamic environment
• Customer-focused approach with a passion for delivering exceptional guest experiences
• Organised and efficient, with strong multi-tasking abilities

Preferred Skills:

• Fluency in Vietnamese or other local languages
• Experience working in the Asia-Pacific region

ASSUMPTION: Candidates with experience in luxury hospitality marketing and PR, as well as proficiency in local languages, will have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing & PR Manager role in the luxury hospitality sector in Vietnam, the estimated salary range is VND 50,000,000 - 70,000,000 per year. This estimate takes into account the candidate's experience level, the company's size, and the location's cost of living.

Benefits:

• Competitive package and plenty of development opportunities
• International and innovative work environment
• Chance to challenge the norm and work in a creative and rewarding environment
• Be part of a team passionate about creating great hospitality experiences and exploring new locations

Working Hours: Full-time position with standard working hours, including weekends and public holidays as required by the nature of the hospitality industry.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's negotiation skills and the company's final assessment of their qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide. The company is known for its luxury and upscale offerings, including the Rixos brand, which focuses on the 'ALL Inclusive, ALL Exclusive' concept.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size allows for extensive resources and opportunities for career growth but may also result in a more structured and hierarchical work environment.

Founded: AccorHotel was established in 2000 in Turkey, with a history of innovation and growth in the luxury hospitality sector.

Company Description:

• AccorHotel pioneers the 'ALL Inclusive, ALL Exclusive' concept, inviting guests to discover a world of possibilities with luxurious stays, inclusive of culinary delights, live entertainment, daily sports and fitness activities, sensorial spa and wellness journeys, and fun-filled kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and the company's Turkish heritage, all within a setting of unparalleled luxury.
• The company is committed to creating a global brand and challenging the norm in the hospitality industry, offering a creative and rewarding work environment.

Company Specialties:

• Luxury hospitality
• ALL Inclusive, ALL Exclusive concept
• Global brand expansion
• Innovative and creative work environment

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's focus on luxury and innovation makes it an attractive employer for candidates seeking a challenging and rewarding career in the hospitality industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, hands-on implementation, and leadership skills.

Reporting Structure: The Marketing & PR Manager reports directly to the Resort Manager and works closely with various departments, including Sales, Food & Beverage, and Spa, to create and execute marketing campaigns.

Work Arrangement: This is an on-site position, requiring the candidate to be present at the resort in Phú Quốc, Vietnam. The role may involve occasional travel to other AccorHotel properties or the company's headquarters in Paris, France.

Growth Opportunities:

• Progression to a regional or global marketing role within AccorHotel
• Expanding skills and knowledge in luxury hospitality marketing and PR
• Gaining experience working with an international team and diverse stakeholders
• Developing leadership and management skills through team supervision and project management

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the company and in the broader hospitality industry.

🌍 Location & Work Environment

Office Type: The role is based at the AccorHotel resort in Phú Quốc, Vietnam, offering a tropical and luxurious work environment.

Office Location(s): Phú Quốc, Kiến Giang, Vietnam

Geographic Context:

• Phú Quốc is an island located in the Gulf of Thailand, known for its pristine beaches, coral reefs, and lush forests.
• The island is part of the Kiến Giang province in southern Vietnam and is a popular tourist destination for both domestic and international visitors.
• Phú Quốc offers a tropical climate with warm weather year-round, making it an ideal location for a luxury resort.

Work Schedule: The role requires a flexible work schedule, including evenings, weekends, and public holidays, to accommodate the needs of the resort's guests and stakeholders.

ASSUMPTION: The tropical and luxurious work environment in Phú Quốc offers a unique and attractive setting for this role, with the potential for a high quality of life and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the AccorHotel careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Resort Manager and other key stakeholders
• Final interview or assessment with the Regional Marketing Director
• Job offer and onboarding process

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Cultural awareness and adaptability
• Leadership and team management skills
• Creativity and innovation in marketing and PR

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the luxury hospitality industry and AccorHotel's brand
• Provide specific examples of your marketing and PR achievements, ideally within the luxury hospitality sector
• Prepare questions to ask the interview panel about the company's culture, growth opportunities, and expectations for the role

ATS Keywords: Marketing, Public Relations, Brand Management, Crisis Communication, Project Management, Digital Marketing, Social Media, Analytics, Communication, Interpersonal Skills, Leadership, Creativity, Detail Orientation, Customer Focus, Organizational Skills, Visual Aesthetics, Luxury Hospitality, Resort Marketing, Stakeholder Management

ASSUMPTION: AccorHotel's application process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their relevant experience and achievements in marketing and PR.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Digital marketing tools (Google Analytics, Hootsuite, Buffer)
• Project management software (Asana, Trello, Microsoft Project)
• Design software (Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing and PR industry, with a focus on digital marketing and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Passion for service
• Innovation and creativity
• Respect and integrity
• Teamwork and collaboration
• Excellence and quality

Work Style:

• Dynamic and fast-paced work environment
• Focus on creativity and innovation
• Strong emphasis on teamwork and collaboration
• Results-driven and performance-oriented culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do I have a passion for delivering exceptional guest experiences in a luxury hospitality setting?
• Am I comfortable working in a dynamic and fast-paced environment, with a focus on creativity and innovation?
• Do I have strong interpersonal and leadership skills, with the ability to work effectively with various departments and external partners?
• Am I adaptable and resilient, with the ability to thrive in a multicultural and diverse work environment?
• Do I have a keen eye for visual aesthetics and a strong attention to detail?

ASSUMPTION: AccorHotel values candidates who are passionate, innovative, and results-driven, with strong interpersonal and leadership skills, and a commitment to delivering exceptional guest experiences.

⚠️ Potential Challenges

• The role may require working long hours, including evenings, weekends, and public holidays, to accommodate the needs of the resort's guests and stakeholders
• The tropical climate in Phú Quốc may present challenges for candidates who are not accustomed to hot and humid weather
• The role may involve managing a diverse team with varying levels of experience and cultural backgrounds, requiring strong leadership and communication skills
• The luxury hospitality industry is highly competitive, with a constant need to innovate and adapt to changing market trends and consumer preferences

ASSUMPTION: While this role offers a unique and attractive work environment, candidates should be aware of the potential challenges and demands of the position, as well as the competitive nature of the luxury hospitality industry.

📈 Similar Roles Comparison

• Unlike other marketing and PR roles in the hospitality industry, this position focuses specifically on the luxury segment, requiring a deep understanding of the unique needs and preferences of high-end consumers
• AccorHotel's 'ALL Inclusive, ALL Exclusive' concept sets it apart from other luxury hospitality brands, offering a unique and comprehensive guest experience
• This role offers significant growth opportunities within AccorHotel and the broader hospitality industry, with the potential to progress to regional or global marketing roles

ASSUMPTION: This role is unique within the hospitality industry, offering a focus on the luxury segment and the opportunity to work with AccorHotel's innovative 'ALL Inclusive, ALL Exclusive' concept. Candidates should be aware of the specific demands and opportunities presented by this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new luxury resort in Phú Quốc, including photo and video shoots, media tours, and targeted advertising
• Managing a crisis communication plan in response to a natural disaster or other unexpected event, ensuring the resort's reputation and guest safety are protected
• Creating and distributing marketing collateral for a resort-wide rebranding initiative, ensuring consistency with AccorHotel's brand guidelines and tone of voice

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Marketing & PR Manager role, requiring a balance of creativity, innovation, and attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the resort's target audience and how this role will contribute to enhancing their guest experience?
• How does AccorHotel support the professional growth and development of its marketing and PR team members?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured?
• How does AccorHotel foster a culture of innovation and creativity within its marketing and PR teams?
• What are the biggest challenges facing the luxury hospitality industry, and how does AccorHotel differentiate itself from its competitors?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's culture, and the broader luxury hospitality industry, as well as their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on luxury hospitality marketing and PR
• Prepare for your interview by researching AccorHotel's brand, culture, and the luxury hospitality industry, as well as practicing your communication and problem-solving skills
• If selected for the final interview, be prepared to present a marketing or PR campaign idea tailored to AccorHotel's brand and target audience
• After your interview, follow up with the hiring manager within 48 hours to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.