Marketing & PR Manager

📌 Core Information

🔹 Job Title: Marketing & PR Manager

🔹 Company: RTB House

🔹 Location: Poland (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Poland)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing regional marketing plans aligned with global strategy
• Prioritizing high-impact activities based on defined metrics and collaboration with sales teams
• Planning and executing integrated B2B marketing campaigns to generate demand and increase engagement
• Building and strengthening the RTB House brand across assigned markets
• Acting as a strategic partner to Regional Business Directors and Sales, with a strong understanding of commercial priorities

ASSUMPTION: This role requires a strategic mindset with hands-on execution capabilities, as well as the ability to analyze performance and adjust strategies accordingly to business goals.

📋 Key Responsibilities

✅ Develop and implement annual regional marketing plans aligned with global marketing strategy and local business objectives

✅ Prioritize high-impact activities based on defined metrics, regional business needs, and collaboration with sales and account management teams

✅ Plan and execute integrated B2B marketing campaigns to generate demand and increase engagement with prospects and existing clients

✅ Design and lead tailored activities aimed at new business and client retention

✅ Build and strengthen the RTB House brand across assigned markets, in line with the group’s brand strategy

✅ Cooperate with PR agencies to secure local media presence, manage press activities, and monitor coverage

✅ Create impactful marketing and sales materials, including case studies, landing pages, and presentations

ASSUMPTION: This role requires strong project management and collaboration skills to balance multiple markets and stakeholders with varying business maturity.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing experience, preferably in B2B tech, digital, or advertising industries

Required Skills:

• Strategic mindset with hands-on execution capabilities
• Data-driven mindset, with the ability to analyze performance and adjust strategies accordingly
• Proven track record in content creation for sales meetings, events, webinars, podcasts, or panel discussions
• Outstanding project management and cooperation skills
• Knowledge of the latest trends, ABM strategies, content marketing, social media, and events
• Fluency in English and Polish; other languages are a plus

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the RTB House brand and products

ASSUMPTION: Candidates with experience in B2B marketing, particularly in tech or digital industries, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Unique opportunity to join a creative, fast-growing company in online advertising
• Chance to work in a truly international environment with the best people
• Becoming part of an award-winning organization, with outstanding growth numbers
• Opportunity to work on a great product based on the newest AI Technology (Deep Learning)
• Working and learning in one of the fastest-growing tech companies in Europe
• Rewarding career in a friendly and inspiring atmosphere with no corporate habits
• Opportunity to contribute to ambitious projects in the growing, international organization
• Internal programs to develop your professional skills further
• Training budget for development opportunities (courses, language trainings)
• Stable, long-term cooperation based on a B2B contract or contract of mandate

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing & PR Manager role in Poland with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: RTB House operates in the technology, information, and internet industry, specializing in online advertising and marketing technologies.

Company Size: RTB House has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.

Founded: RTB House was founded in 2012, with over a decade of experience in the industry.

Company Description:

• RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide.
• Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
• RTB House serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.

Company Specialties:

• Personalized retargeting
• Internet advertising
• Behavioral targeting
• E-commerce
• Real-time bidding
• Recommendation
• Deep learning algorithms
• Programmatic
• Performance
• And technology

Company Website: http://www.rtbhouse.com

ASSUMPTION: RTB House is a well-established company with a strong global presence and a focus on cutting-edge technology in the online advertising industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a strategic mindset and significant marketing experience.

Reporting Structure: The Marketing & PR Manager will report directly to the Regional Business Director and collaborate closely with the sales team.

Work Arrangement: This role is remote, with a focus on working with regional teams and stakeholders.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department
• Opportunities to work on high-impact projects and contribute to the company's growth
• Possibility to develop skills in AI and deep learning technologies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings as needed)

Office Location(s): Poland (with potential for travel to other regions as needed)

Geographic Context:

• Poland has a strong tech industry and a growing demand for marketing professionals
• The remote work arrangement allows for flexibility and a better work-life balance
• The time zone (Europe/Warsaw) may require some adjustments for candidates outside of Europe

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance and the ability to work from home.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Regional Business Director and/or other relevant stakeholders
• Final interview with the Global Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning skills
• Campaign execution and project management abilities
• Brand communication and content creation expertise
• Collaboration and stakeholder management skills
• Language proficiency in English and Polish

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Include specific examples of marketing campaigns you've managed and their outcomes
• Demonstrate your understanding of RTB House's products and services
• Showcase your ability to work effectively in a remote, international environment

ATS Keywords: Marketing strategy, campaign execution, project management, brand communication, content creation, collaboration, stakeholder management, language proficiency, remote work, international environment

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic mindset, and ability to work effectively in a remote, international environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with RTB House's value of innovation, and what specific ideas do you have to drive marketing innovation in your region?
• How comfortable are you working in a remote, international environment, and what strategies do you use to build effective relationships with remote team members?
• How do you balance data-driven decision-making with a customer-centric approach, and can you provide an example of a successful campaign that demonstrates this balance?

ASSUMPTION: RTB House values candidates who are innovative, collaborative, and customer-focused, with a strong ability to work effectively in a remote, international environment.

⚠️ Potential Challenges

• Managing multiple markets and stakeholders with varying business maturity
• Balancing regional priorities with global marketing strategy
• Keeping up with the latest trends and technologies in the fast-paced marketing industry
• Working effectively in a remote, international environment with potential language barriers

ASSUMPTION: This role presents unique challenges that require a strategic mindset, strong project management skills, and the ability to work effectively in a remote, international environment.

📈 Similar Roles Comparison

• This role is unique in its focus on regional marketing and PR efforts for a specific set of markets
• Unlike other marketing roles, this position requires a strong understanding of the local business priorities and the ability to balance regional needs with global marketing strategy
• Career progression in this role may lead to global marketing leadership positions or other senior marketing roles within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing and PR, with potential for growth into global marketing leadership positions.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive business growth in Poland, the Nordics, and the Balkans
• Planning and executing a successful B2B marketing campaign to generate demand and increase engagement with prospects and existing clients
• Creating impactful marketing and sales materials, including case studies, landing pages, and presentations, tailored to the local market

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Marketing & PR Manager role, requiring a strong understanding of regional business priorities and the ability to execute high-impact marketing campaigns.

❓ Key Questions to Ask During Interview

• How does RTB House support the professional development of its marketing team members?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving business growth in my region?
• How does RTB House foster a culture of innovation and collaboration, and what opportunities are there for me to contribute to this culture?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does RTB House approach language barriers and cultural differences in its remote, international environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving business growth and success at RTB House.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare examples of marketing campaigns you've managed and their outcomes
• Demonstrate your understanding of RTB House's products and services
• Showcase your ability to work effectively in a remote, international environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.