📌 Core Information
🔹 Job Title: Marketing & PR Specialist
🔹 Company: The Arc of New Mexico
🔹 Location: Albuquerque, NM
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communication strategies to promote The Arc New Mexico’s mission and initiatives
- Managing branding and content across various platforms including digital, print, and media
- Collaborating with leadership to align communications with strategic goals
- Providing creative support for program staff and leadership
ASSUMPTION: This role requires a strong creative communicator with a passion for public impact and a background in marketing, public relations, or nonprofit communications.
📋 Key Responsibilities
✅ Develop and manage content for website, newsletters, press releases, and social media
✅ Draft and edit clear, compelling copy for various internal and external audiences
✅ Design digital and print materials that align with The Arc’s visual identity
✅ Oversee formatting and design consistency across communications
✅ Maintain and update website content
✅ Use platforms such as Adobe Creative Suite, Canva, SurveyMonkey, and Microsoft Office to support campaigns and stakeholder engagement
✅ Analyze communication metrics and adjust strategies as needed
✅ Assist with other duties and special projects as assigned by the Executive Director
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects and deadlines, and proficiency in various design and communication tools.
🎯 Required Qualifications
Education: Associate’s degree required; Bachelor’s degree in marketing, communications, journalism, or related field preferred
Experience: Minimum 3 years of experience in marketing, public relations, nonprofit communications, or related fields
Required Skills:
- Strong graphic design and layout skills (Adobe Suite, Canva)
- Excellent copywriting and editing ability across formats
- Experience with media relations and stakeholder communications
- Proficient in Microsoft Office and content management tools
- Highly organized, proactive, and detail-oriented
- Able to manage multiple projects and deadlines
Preferred Skills:
- Experience with SurveyMonkey or similar tools
- Knowledge of the nonprofit sector
ASSUMPTION: Candidates with relevant experience and a passion for The Arc’s mission are encouraged to apply, even if they do not meet every preferred qualification.
💰 Compensation & Benefits
Salary Range: $60,000–$65,000 depending on experience
Benefits:
- Health, Dental, and Vision Insurance (co-paid for employee and family)
- Paid Holidays, Vacation, and Sick Leave
- Short-Term & Long-Term Disability Insurance
- Life & AD&D Insurance (after 1 year)
- Retirement Plan (Simple IRA) with 2% employer contribution
Working Hours: Full-time, in-person position based in Albuquerque, NM. Occasional evening or weekend hours and minor travel may be required. Physical Requirements: Ability to sit for extended periods and lift up to 20 lbs unassisted (40 lbs with assistance). Valid Driver’s License & Background Check Required.
ASSUMPTION: The salary range provided is based on industry standards for marketing and PR specialists in the nonprofit sector in Albuquerque, NM.
📌 Applicant Insights
🔍 Company Context
Industry: The Arc of New Mexico is a nonprofit organization that advocates for and serves people with intellectual and developmental disabilities and their families.
Company Size: The Arc of New Mexico has 11-50 employees, providing a collaborative, mission-driven culture with dedicated leadership.
Founded: The Arc of New Mexico serves individuals and families in all 5 regions of the state, providing a variety of services including Guardianship, Special Needs Trusts, Representative Payee, Personal Plan Facilitation, Self-Advocacy and Leadership Development, and Coalition, Network and Chapter Development.
Company Description:
- The Arc of New Mexico promotes and protects the human rights of people with intellectual and developmental disabilities and actively supports their full inclusion and participation in the community throughout their lifetimes.
- The Arc serves individuals and families in all 5 regions of the state, providing a variety of services including Guardianship, Special Needs Trusts, Representative Payee, Personal Plan Facilitation, Self-Advocacy and Leadership Development, and Coalition, Network and Chapter Development.
- The Arc of New Mexico also works with the New Mexico Legislature, State Agencies, community leaders, providers, families, and other advocates to fight against discrimination, fear, segregation, and abuse and for freedom, choice, respect, and dignity.
Company Specialties:
- Developmental Disabilities
- Guardianship
- Special Needs Trusts
- Representative Payee
- Personal Plan Facilitation
- Self-Determination
- Advocacy
- Leadership Development
- Public Policy
Company Website: https://www.arcnm.org/
ASSUMPTION: The Arc of New Mexico is a well-established nonprofit organization with a clear mission and a strong commitment to its community.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, public relations, or nonprofit communications.
Reporting Structure: The Marketing & PR Specialist reports directly to the Executive Director.
Work Arrangement: This is a full-time, on-site position based in Albuquerque, NM. Occasional evening or weekend hours and minor travel may be required.
Growth Opportunities:
- Potential to grow within the organization as The Arc of New Mexico continues to expand its services and impact
- Opportunities to develop skills in nonprofit communications, advocacy, and leadership
- Chance to make a significant difference in the lives of people with intellectual and developmental disabilities and their families
ASSUMPTION: This role offers opportunities for professional growth and development within a mission-driven organization.
🌍 Location & Work Environment
Office Type: The Arc of New Mexico has a single office location in Albuquerque, NM.
Office Location(s): 5130 Masthead St NE, Albuquerque, NM 87109, US
Geographic Context:
- Albuquerque is the most populous city in New Mexico and offers a diverse range of cultural, recreational, and educational opportunities.
- The city has a semi-arid climate with hot summers and mild winters, making it an attractive place to live and work.
- Albuquerque is home to a vibrant arts scene, with numerous museums, galleries, and cultural events throughout the year.
Work Schedule: The Marketing & PR Specialist works a standard full-time workweek, with occasional evening or weekend hours and minor travel as required.
ASSUMPTION: The work environment at The Arc of New Mexico is collaborative, mission-driven, and focused on supporting people with intellectual and developmental disabilities and their families.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Executive Director
- In-person or virtual interview with the Executive Director and a member of the leadership team
- Background check and reference check
Key Assessment Areas:
- Communication skills and ability to manage multiple projects and deadlines
- Graphic design and layout skills
- Understanding of The Arc’s mission and values
- Alignment with The Arc’s company culture and work style
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for The Arc’s mission and commitment to supporting people with intellectual and developmental disabilities
- Provide examples of your graphic design and communication work, showcasing your ability to manage multiple projects and deadlines
ATS Keywords: Marketing, PR, Communications, Graphic Design, Nonprofit, Branding, Content Management, Media Relations, Stakeholder Communications, Microsoft Office, Adobe Creative Suite, Canva, SurveyMonkey
ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate’s skills, experience, and alignment with The Arc’s mission and values.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- Microsoft Office
- SurveyMonkey
- Content management tools (e.g., WordPress, Drupal)
ASSUMPTION: The Marketing & PR Specialist will be proficient in using various design and communication tools to support campaigns and stakeholder engagement.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Excellence
- Accountability
- Inclusion
Work Style:
- Collaborative
- Mission-driven
- Supportive
- Adaptable
- Detail-oriented
Self-Assessment Questions:
- Do you have a strong commitment to The Arc’s mission and values?
- Are you able to manage multiple projects and deadlines in a fast-paced, service-oriented nonprofit environment?
- Do you thrive in a collaborative, mission-driven culture with dedicated leadership?
ASSUMPTION: The ideal candidate for this role will be a strong creative communicator with a passion for public impact and a commitment to The Arc’s mission and values.
⚠️ Potential Challenges
- The Marketing & PR Specialist may need to manage multiple projects and deadlines, requiring strong organizational skills and the ability to prioritize tasks
- The role may require occasional evening or weekend hours and minor travel, which could impact work-life balance
- The Marketing & PR Specialist may need to work with limited resources, requiring creativity and adaptability
- The role may involve working with sensitive information, requiring discretion and confidentiality
ASSUMPTION: The Marketing & PR Specialist will need to be adaptable, resourceful, and committed to The Arc’s mission to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing & Communications Coordinator or Specialist in a nonprofit organization, but with a focus on public relations and branding
- Unlike other marketing roles, this position requires a strong commitment to The Arc’s mission and values, as well as a passion for supporting people with intellectual and developmental disabilities
- This role offers opportunities for professional growth and development within a mission-driven organization, with potential to grow within the organization as The Arc of New Mexico continues to expand its services and impact
ASSUMPTION: This role is unique in its focus on marketing and public relations for a nonprofit organization that serves people with intellectual and developmental disabilities and their families.
📝 Sample Projects
- Developing and executing a communications plan to promote a new program or initiative
- Designing and implementing a rebranding campaign to update The Arc’s visual identity
- Managing a social media campaign to raise awareness about a specific issue or event
ASSUMPTION: The Marketing & PR Specialist will have the opportunity to work on a variety of projects that support The Arc’s mission and initiatives.
❓ Key Questions to Ask During Interview
- How does this role support The Arc’s mission and initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Arc of New Mexico collaborate with other nonprofit organizations and community partners?
- What opportunities are there for professional growth and development within the organization?
- How does The Arc of New Mexico support work-life balance for its employees?
ASSUMPTION: The ideal candidate for this role will be curious, engaged, and committed to learning about The Arc’s mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your graphic design and communication work, showcasing your ability to manage multiple projects and deadlines
- Prepare for your interview by researching The Arc’s mission, values, and culture, and thinking about how your skills and experience align with the role
- Follow up with the Executive Director within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
