Marketing & PR Specialist

📌 Core Information

🔹 Job Title: Marketing & PR Specialist

🔹 Company: Talent 360

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global branding campaigns
• Managing social media presence and creating engaging content
• Planning and executing events to boost brand visibility
• Generating high-quality content for various platforms

ASSUMPTION: This role requires a strong background in digital marketing, content creation, and customer relationship management, with a proven track record of delivering successful marketing and sales campaigns.

📋 Key Responsibilities

✅ Develop and execute a global branding campaign highlighting the company’s strengths and unique selling points

✅ Generate high-quality content for various platforms, including social media and websites

✅ Manage the company’s social media presence, creating and curating content that engages and grows our audience

✅ Develop and execute content calendars and schedules

✅ Create a comprehensive content strategy and editorial calendar

✅ Regularly update and maintain SEO best practices to enhance online visibility

✅ Plan and execute events to boost brand visibility and engage key stakeholders

✅ Leverage events to showcase the company’s strengths and innovations

✅ Develop and manage a library of visual assets for marketing materials

✅ Prepare for and attend external meetings with clients and investors, representing the company’s brand and values

✅ Make data-driven decisions to optimize marketing campaigns

✅ Implement and utilize analytics tools (e.g., Google Analytics, social media analytics)

✅ Ensure all communications reflect the company’s core values and brand identity

✅ Maintain consistency across all platforms and channels

✅ Stay informed about industry trends and competitor activities to inform marketing strategies and maintain a competitive edge

✅ Identify target markets and develop a robust sales pipeline

✅ Generate and nurture leads through targeted marketing campaigns and strategies

✅ Assist the sales team with product demonstrations to potential clients, showcasing key features and benefits

✅ Use CRM tools to manage leads and track sales activities

✅ Conduct regular alignment meetings between the sales and marketing teams

ASSUMPTION: This role requires strong communication and interpersonal skills, with the ability to convey complex ideas effectively and collaborate across departments.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: Proven 3 years experience in sales and/or marketing roles, with a strong understanding of both disciplines

Required Skills:

• Excellent communication and interpersonal skills
• Ability to think strategically and develop innovative solutions to challenges
• Experience with CRM software and sales automation tools preferred
• Demonstrated ability to work collaboratively in a cross-functional team environment
• High level of initiative and self-motivation, with a proactive approach to problem-solving
• Self-motivated, adaptable, and resilient in a dynamic environment
• Excellent command of written and spoken English

Preferred Skills:

• Additional language proficiency

ASSUMPTION: This role requires a strong background in digital marketing, content creation, and customer relationship management, with a proven track record of delivering successful marketing and sales campaigns.

💰 Compensation & Benefits

Salary Range: EGP 25,000 - 35,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Social insurance
• Medical insurance
• Transportation allowance
• Education allowance

Working Hours: 8-hour workdays, with flexible work environment and hybrid work-week

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Talent 360 is a recruitment and HR services company, focusing on matching top talent with leading organizations in the Middle East and North Africa (MENA) region.

Company Size: Talent 360 is a mid-sized company with 11-50 employees, providing a supportive and collaborative work environment.

Founded: Talent 360 was founded in 2021, with a mission to simplify the recruitment process and connect exceptional professionals with exciting career opportunities.

Company Description:

• Talent 360 specializes in sourcing, screening, and matching top talent with leading organizations in various industries
• The company offers a range of HR services, including recruitment process outsourcing (RPO), executive search, and talent mapping
• Talent 360 is committed to delivering exceptional service and building long-term relationships with both clients and candidates

Company Specialties:

• Recruitment Process Outsourcing (RPO)
• Executive Search
• Talent Mapping

Company Website: http://www.sifi.app

ASSUMPTION: Talent 360's focus on building long-term relationships with clients and candidates indicates a strong emphasis on customer satisfaction and retention.

📊 Role Analysis

Career Level: The Marketing & PR Specialist role is an intermediate-level position, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the sales team to align marketing efforts with business objectives.

Work Arrangement: This is a hybrid role, with a flexible work environment and 8-hour workdays.

Growth Opportunities:

• Progression to a Senior Marketing & PR Specialist or Marketing Manager role
• Expanding responsibilities based on company growth and success
• Cross-functional collaboration and learning opportunities within the HR and recruitment industry

ASSUMPTION: Talent 360's focus on long-term relationships and career growth indicates opportunities for professional development and advancement within the company.

🌍 Location & Work Environment

Office Type: Talent 360's office is located in Cairo, Egypt, with a modern and collaborative work environment.

Office Location(s): King Fahad Road, Riyadh, SA

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is known for its rich history, cultural attractions, and vibrant business scene
• Cairo offers a mix of modern and traditional experiences, with a diverse range of neighborhoods and communities

Work Schedule: The work schedule is 8-hour workdays, with Friday and Saturday as off days.

ASSUMPTION: Talent 360's office location in Cairo provides access to a dynamic and multicultural work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with the Head of Marketing or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values
• Technical skills in digital marketing, content creation, and CRM software

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Talent 360's business and the marketing & PR industry
• Showcase your ability to think strategically and develop innovative marketing campaigns
• Prepare examples of your past marketing and PR successes to discuss during the interview

ATS Keywords: Marketing & PR, Digital Marketing, Content Creation, Social Media Management, Lead Generation, Event Planning, SEO, Data Analysis, CRM Software, Sales Automation, Communication, Interpersonal Skills, Strategic Thinking, Problem Solving, Team Collaboration, Initiative, Adaptability

ASSUMPTION: Talent 360's interview process focuses on assessing candidates' skills, cultural fit, and strategic thinking abilities, with a strong emphasis on communication and interpersonal skills.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Analytics, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing & PR Specialist role requires proficiency in various marketing and project management tools, with a focus on CRM software and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity and transparency in all interactions
• Collaboration and teamwork to achieve collective success
• Continuous learning and improvement to stay ahead of industry trends
• Customer-centric approach, prioritizing client and candidate satisfaction

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on collaboration and cross-functional teamwork
• Opportunities for professional growth and development
• Focus on building long-term relationships with clients and candidates

Self-Assessment Questions:

• Do you align with Talent 360's core values, particularly integrity, collaboration, and customer-centricity?
• Are you comfortable working in a dynamic and fast-paced work environment, with a strong emphasis on collaboration and teamwork?
• Do you have a proactive approach to problem-solving and continuous learning, with a focus on staying ahead of industry trends?

ASSUMPTION: Talent 360's company culture emphasizes integrity, collaboration, and customer-centricity, with a focus on building long-term relationships and providing exceptional service.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Keeping up with industry trends and best practices in digital marketing and PR
• Balancing strategic thinking with tactical execution
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: The Marketing & PR Specialist role presents unique challenges, including managing multiple campaigns, staying current with industry trends, and balancing strategic thinking with tactical execution in a hybrid work environment.

📈 Similar Roles Comparison

• Marketing Manager: Responsible for overall marketing strategy and team leadership, with a broader scope of responsibilities
• PR Specialist: Focuses primarily on public relations and communication strategies, with less emphasis on digital marketing and lead generation
• Marketing & PR Coordinator: Supports marketing and PR efforts, with less strategic decision-making and more tactical execution

ASSUMPTION: The Marketing & PR Specialist role combines aspects of marketing management, PR, and coordination, with a unique focus on digital marketing, lead generation, and event planning.

📝 Sample Projects

• Developing and executing a global branding campaign for a new product launch
• Creating and implementing a social media strategy to increase engagement and followers by 50% within six months
• Planning and executing a virtual event to showcase the company's strengths and innovations, with a target attendance of 500+ industry professionals

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Marketing & PR Specialist role, with a focus on campaign development, social media management, and event planning.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role collaborate with the sales team to align marketing efforts with business objectives?
• What opportunities are there for professional growth and development within the company?
• How does Talent 360 support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions during the interview will help you better understand the role's expectations, company culture, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.sifi.app
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past marketing and PR successes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.