Marketing & PR Specialist -SAAS

📌 Core Information

🔹 Job Title: Marketing & PR Specialist - SAAS

🔹 Company: SIFI App

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Cairo, Egypt)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing global branding campaigns
• Managing social media presence and creating engaging content
• Planning and executing events to boost brand visibility
• Collaborating with sales teams to generate leads and nurture relationships

ASSUMPTION: This role requires a strong background in digital marketing, content creation, and customer relationship management, with a proven track record of delivering successful marketing and sales campaigns.

📋 Key Responsibilities

✅ Develop and execute a global branding campaign highlighting the company’s strengths and unique selling points

✅ Generate high-quality content for various platforms, including social media and websites

✅ Manage the company’s social media presence, creating and curating content that engages and grows our audience

✅ Develop and execute content calendars and schedules

✅ Create a comprehensive content strategy and editorial calendar

✅ Regularly update and maintain SEO best practices to enhance online visibility

✅ Plan and execute events to boost brand visibility and engage key stakeholders

✅ Leverage events to showcase the company’s strengths and innovations

✅ Develop and manage a library of visual assets for marketing materials

✅ Prepare for and attend external meetings with clients and investors, representing the company’s brand and values

✅ Make data-driven decisions to optimize marketing campaigns

✅ Implement and utilize analytics tools (e.g., Google Analytics, social media analytics)

✅ Ensure all communications reflect the company’s core values and brand identity

✅ Maintain consistency across all platforms and channels

✅ Stay informed about industry trends and competitor activities to inform marketing strategies and maintain a competitive edge

✅ Identify target markets and develop a robust sales pipeline

✅ Generate and nurture leads through targeted marketing campaigns and strategies

✅ Assist the sales team with product demonstrations to potential clients, showcasing key features and benefits

✅ Use CRM tools to manage leads and track sales activities

✅ Conduct regular alignment meetings between the sales and marketing teams

ASSUMPTION: This role requires strong communication and interpersonal skills, with the ability to convey complex ideas effectively and collaborate across departments.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: Proven 3 years experience in sales and/or marketing roles, with a strong understanding of both disciplines

Required Skills:

• Excellent communication and interpersonal skills
• Ability to think strategically and develop innovative solutions to challenges
• Experience with CRM software and sales automation tools
• Demonstrated ability to work collaboratively in a cross-functional team environment
• High level of initiative and self-motivation, with a proactive approach to problem-solving
• Self-motivated, adaptable, and resilient in a dynamic environment
• Excellent command of written and spoken English

Preferred Skills:

• Additional language proficiency

ASSUMPTION: This role requires a proactive approach to problem-solving and the ability to work effectively in a dynamic environment.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 15,000 and 25,000 EGP per month, depending on experience and qualifications. This estimate is based on industry standards for marketing specialists in Cairo, Egypt.

Benefits:

• Social insurance
• Medical insurance
• Transportation allowance
• Education allowance

Working Hours: This role follows a hybrid work-week with flexible work environment and 8-hour workdays, with Friday and Saturday as off days.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Spend Management Software

Company Size: SIFI App is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact on the company’s growth and success.

Founded: SIFI App was founded in 2021, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• SIFI App aims to assist companies in getting in control of their expenses by providing spend management software solutions
• The company is committed to simplifying finance for its clients and helping them make informed decisions about their spending
• SIFI App is a privately held company with its headquarters in Riyadh, Saudi Arabia

Company Specialties:

• Spend Management Software

Company Website: http://www.sifi.app

ASSUMPTION: SIFI App’s focus on spend management software and commitment to helping companies simplify their finance processes make it an attractive opportunity for marketing professionals looking to make an impact in a growing industry.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, ideal for candidates with 2-5 years of experience in sales and/or marketing roles.

Reporting Structure: The Marketing & PR Specialist will report directly to the company’s leadership team and work closely with the sales team to align marketing efforts with sales strategies.

Work Arrangement: This role follows a hybrid work-week, with employees working from the office and remotely as needed.

Growth Opportunities:

• As a growing company, SIFI App offers opportunities for career advancement and professional development
• Marketing professionals in this role can expect to gain valuable experience in global branding campaigns, social media management, event planning, and lead generation
• The close-knit team environment at SIFI App provides ample opportunities for collaboration and learning from experienced professionals

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in a variety of marketing disciplines and contribute to the growth of a dynamic, innovative company.

🌍 Location & Work Environment

Office Type: SIFI App’s office is located in Cairo, Egypt, with a hybrid work-week arrangement.

Office Location(s): King Fahad Road, Riyadh, SA

Geographic Context:

• Cairo, Egypt, is a bustling metropolis with a rich cultural heritage and a vibrant business environment
• The city is home to a diverse range of industries, including finance, technology, and tourism
• Cairo offers a high quality of life, with affordable housing, excellent dining options, and a wealth of cultural attractions

Work Schedule: This role follows a hybrid work-week with flexible work environment and 8-hour workdays, with Friday and Saturday as off days.

ASSUMPTION: Cairo, Egypt, offers a dynamic and exciting work environment for marketing professionals, with a diverse range of industries and cultural attractions to explore.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the leadership team
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Strategic thinking and problem-solving abilities
• Experience with CRM software and sales automation tools
• Ability to work collaboratively in a team environment
• Adaptability and resilience in a dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of SIFI App’s mission and values in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
• Research SIFI App’s industry and competitors to show your enthusiasm for the role and commitment to the company’s success

ATS Keywords: Marketing, PR, Branding, Social Media, Content Creation, Lead Generation, CRM, Sales, Event Planning, Global Marketing, Strategic Marketing

ASSUMPTION: SIFI App’s interview process is designed to assess candidates’ communication and interpersonal skills, strategic thinking and problem-solving abilities, and experience with CRM software and sales automation tools.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Event planning software (e.g., Eventbrite, Bizzabo)
• Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: This role requires experience with CRM software and sales automation tools, as well as familiarity with social media management, SEO, event planning, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and resilient in a changing environment

Self-Assessment Questions:

• Do you align with SIFI App’s values of innovation, customer-centricity, and collaboration?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• Do you have experience working collaboratively in a cross-functional team environment?

ASSUMPTION: SIFI App’s values of innovation, customer-centricity, and collaboration are central to its culture and success, and candidates should be prepared to demonstrate their alignment with these values in the interview process.

⚠️ Potential Challenges

• As a growing company, SIFI App may face challenges in scaling its marketing efforts to keep pace with its expanding client base
• The competitive nature of the financial services industry may present challenges in standing out and maintaining a strong brand presence
• The hybrid work-week arrangement may require candidates to be comfortable working independently and managing their time effectively
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured and predictable work environment

ASSUMPTION: Candidates should be prepared to face the challenges of working in a growing company and a competitive industry, and be able to adapt and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles in the financial services industry, this role offers a unique opportunity to gain experience in global branding campaigns, social media management, event planning, and lead generation
• SIFI App’s focus on spend management software and commitment to helping companies simplify their finance processes set it apart from other financial services companies
• This role offers a clear career path for marketing professionals looking to advance their careers in the financial services industry

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in a variety of marketing disciplines and contribute to the growth of a dynamic, innovative company in the financial services industry.

📝 Sample Projects

• Developing and executing a global branding campaign to launch a new product or service
• Managing social media presence and creating engaging content for a major event or conference
• Planning and executing an event to showcase the company’s strengths and innovations to key stakeholders

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing initiatives they may be responsible for in this role, and to demonstrate the breadth of marketing experience required for success in this position.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does the marketing team collaborate with the sales team to generate leads and nurture customer relationships?
• What opportunities are there for professional development and career growth within the marketing team?
• How does SIFI App differentiate itself from its competitors in the financial services industry?
• What is the company’s long-term vision for growth and expansion, and how does this role fit into that vision?

ASSUMPTION: These key questions are designed to help candidates better understand the role’s responsibilities, the company’s culture, and the opportunities for professional development and career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and demonstrate your understanding of SIFI App’s mission and values
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
• Research SIFI App’s industry and competitors to show your enthusiasm for the role and commitment to the company’s success
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.