Marketing & PR Specialist (SaaS)

📌 Core Information

🔹 Job Title: Marketing & PR Specialist (SaaS)

🔹 Company: Talent 360

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing communications strategies to position the company as an attractive international business partner and employer.
• Collaborating with Business Development on market research activities and incorporating product insights into marketing strategies.
• Working with HR on employer branding strategies to ensure alignment between internal and external messaging.
• Creating digital content for the website and social media channels aligned with the company's brand.

ASSUMPTION: This role requires a strong understanding of both marketing and PR strategies, with a focus on digital marketing and content creation. The ideal candidate will have experience in a similar role and be comfortable working in a hybrid environment.

📋 Key Responsibilities

✅ Developing and implementing communications strategies to position the company as an attractive international business partner and employer.

✅ Collaborating with Business Development on market research activities, incorporating product insights into marketing strategies.

✅ Working with HR on employer branding strategies, ensuring alignment between internal and external messaging.

✅ Creating digital content for the website and social media channels aligned with the company's brand.

✅ Managing the company’s online presence, focusing on SEO strategies to maximize positive exposure to customers, investors, and talent.

✅ Implementing and optimizing email marketing campaigns to engage leads and customers effectively.

✅ Generating press releases to showcase the company’s news and success stories.

✅ Cultivating quality relationships with media channels, investors, and stakeholders.

✅ Planning and executing occasional PR events for brand visibility.

✅ Maintaining the company’s professional image through photoshoots and videos.

✅ Producing marketing & sales materials in collaboration with leadership and sales teams.

✅ Representing the company in external meetings with clients and investors.

✅ Analyzing marketing performance and using data-driven insights for optimization.

✅ Ensuring consistent brand messaging across all communications.

✅ Staying informed about industry trends and competitor activities.

✅ Developing and maintaining crisis communication strategies.

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and creative skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Experience: 1 to 4 years of experience in marketing & PR

Required Skills:

• Great attention to detail
• Excellent organizing skills
• Excellent command of English
• Proficiency in digital marketing tools and platforms, including SEO, email marketing, and social media management.
• Understanding of market research techniques and competitor analysis.
• Excellent writing and editing abilities for content creation, press releases, and marketing materials.
• Creative thinking and ability to align marketing strategies with the company’s brand identity.

Preferred Skills:

• Experience with CRM software
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in Arabic may be beneficial for this role, given the company's location and industry.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between 15,000 and 25,000 EGP per month, based on industry standards for a marketing and PR specialist with 2-5 years of experience in Cairo, Egypt.

Benefits:

• Social insurance
• Medical insurance
• Transportation allowance
• Education allowance
• Access to the Garment IO Subject Matter Expert network for coaching and mentoring
• Flexible working hours

Working Hours: Sunday to Thursday (Hybrid), 8 hours per day

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Garment IO is a technology company specializing in supply chain management software for the fashion industry. The company operates in a competitive market, with a focus on innovation and customer satisfaction.

Company Size: Garment IO is a small company with 11-50 employees, which may offer a more agile and collaborative work environment compared to larger organizations.

Founded: Garment IO was founded in 2021, making it a relatively new player in the market.

Company Description:

• Garment IO aims to assist companies in getting in control of their expenses by providing spend management software solutions.
• The company focuses on simplifying financial processes and improving efficiency for its clients.
• Garment IO is committed to providing exceptional customer service and building strong relationships with its clients.

Company Specialties:

• Spend Management Software

Company Website: http://www.sifi.app

ASSUMPTION: Garment IO's focus on spend management software and exceptional customer service sets it apart from other technology companies in the fashion industry. The company's commitment to building strong relationships with its clients is a key factor in its success.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing and PR professional with 2-5 years of experience in the field.

Reporting Structure: The Marketing & PR Specialist will report directly to the company's leadership team and work closely with various departments, including Business Development, HR, and Sales.

Work Arrangement: This role is a hybrid position, with employees working on-site for three days a week and remotely for two days a week.

Growth Opportunities:

• As a small and growing company, Garment IO offers opportunities for career growth and advancement as the organization expands.
• The Marketing & PR Specialist may have the opportunity to take on additional responsibilities and grow within the role as the company's needs evolve.

ASSUMPTION: While Garment IO is a small company, its focus on growth and innovation may present unique opportunities for career advancement and professional development for the right candidate.

🌍 Location & Work Environment

Office Type: Garment IO's office is located in Riyadh, Saudi Arabia, and offers a modern and collaborative work environment.

Office Location(s): King Fahad Road, Riyadh, SA

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a diverse and multicultural population.
• The city offers a mix of traditional and modern attractions, with a focus on cultural and historical sites, as well as shopping and entertainment options.
• Riyadh has a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: The work schedule for this role is Sunday to Thursday, with flexible hours and a maximum of 8 hours per day.

ASSUMPTION: Garment IO's office in Riyadh offers a modern and collaborative work environment, with opportunities for professional growth and development. The city's diverse and multicultural population may provide unique opportunities for networking and cultural exchange.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to develop and implement marketing strategies
• Understanding of digital marketing tools and platforms
• Creativity and ability to align marketing strategies with the company’s brand identity
• Attention to detail and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Garment IO's business and the fashion industry in your application materials.
• Prepare examples of your past marketing and PR campaigns and their outcomes to discuss during the interview.

ATS Keywords: Marketing, PR, communications, digital marketing, SEO, email marketing, social media management, content creation, market research, competitor analysis, writing, editing, creative thinking, organizing, attention to detail, crisis communication, brand messaging

ASSUMPTION: Garment IO's application process is designed to assess the candidate's communication skills, understanding of marketing and PR strategies, and ability to work effectively in a collaborative environment.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Analytics, SEMrush)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing infrastructure and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity

Work Style:

• Agile and adaptable
• Collaborative and team-oriented
• Results-driven and proactive
• Attentive to detail and organized

Self-Assessment Questions:

• Do you have experience developing and implementing marketing and PR strategies in a fast-paced environment?
• Are you comfortable working in a hybrid environment and collaborating with various departments?
• Do you have strong communication skills and the ability to create engaging content for multiple channels?
• Are you detail-oriented and able to manage multiple projects simultaneously?

ASSUMPTION: Garment IO values innovation, customer focus, collaboration, and integrity in its employees. The ideal candidate for this role will be agile, adaptable, collaborative, results-driven, and attentive to detail.

⚠️ Potential Challenges

• The fast-paced nature of the role may require the candidate to manage multiple projects simultaneously and adapt to changing priorities.
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
• The competitive nature of the fashion industry may require the candidate to stay informed about industry trends and competitor activities.
• The role may require the candidate to work flexible hours and be available for occasional events and meetings outside of regular business hours.

ASSUMPTION: While Garment IO offers a modern and collaborative work environment, the fast-paced nature of the role and hybrid work arrangement may present unique challenges for the right candidate.

📈 Similar Roles Comparison

• Compared to other marketing and PR roles in the fashion industry, this role places a greater emphasis on digital marketing and content creation.
• The hybrid work arrangement and focus on innovation may provide unique opportunities for professional growth and development.
• As a small and growing company, Garment IO may offer more opportunities for career advancement and decision-making than larger organizations.

ASSUMPTION: While this role shares similarities with other marketing and PR roles in the fashion industry, its focus on digital marketing, content creation, and innovation sets it apart from other opportunities in the market.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement.
• Conducting market research to identify trends and opportunities in the fashion industry and incorporating insights into marketing strategies.
• Creating and distributing press releases to showcase the company’s news and success stories, resulting in increased media coverage and brand visibility.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Marketing & PR Specialist may be expected to perform in this role. The specific projects and initiatives may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing and PR strategies and how this role fits into the overall plan?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing and PR campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are designed to help the candidate better understand the company's marketing and PR strategies, priorities, and culture, as well as the specific requirements and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://talent360.freshteam.com/jobs/T-Qlsylk8VLp/marketing-pr-specialist-saas
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing and PR campaigns and their outcomes to discuss during the interview.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.